Matt Litwin Email & Phone Number

Montreal, QC, CA

Scaled user acquisition on paid search, growing the run rate of incremental monthly new ARR by 243%, while increasing free-to-paid conversion rate by 330%.Managed a $5M marketing budget, driving user acquisition campaigns on platforms, including Google, Meta, Bing, LinkedIn, and TikTok.Led an incrementality testing initiative for brand search campaigns.

Montreal, Quebec, Canada

Mission is a network of highly skilled engineers, developers, designers, and product folk, working together on curated opportunities. Our members are supported by a platform meant to help the decentralized teams they are a part of become better, together.

Montréal, QC, Canada

Managed a marketing budget of $2M, running a mix of performance and brand campaigns on various platforms, including Google, Meta, Bing, Spotify Ads and premium placements.Optimized performance campaigns to earn over 20 ROAS.Channels used: Meta Ads, Google Ads, TikTok Ads, Spotify Ads, Bing Ads.Led SEO and CRO efforts for the eCommerce website.Created an.

Montréal, QC, Canada

Lead Transit's App Store Optimization initiatives to maintain high ranking on priority keywords across 8 countries.Ran multiple user engagement, activation, and retention campaigns using in-app messaging and push notifications. Coordinated with external partners to run in-app campaigns promoting partner services.

Montreal, Canada Area

Managed a team of 7 people, comprised of internal contributors and external consultants to plan and implement project tasks meeting timelines and exceeding expectations relating to SEO, email marketing, and paid search.Oversaw an annual marketing budget of $3.5M.Built automated marketing dashboards to ensure that the marketing team was able to hit lead and.

Montreal, Canada Area

Montreal, Canada Area

My accomplishments in this role include: Developed, implemented, and optimized Bus.com’s paid media strategy for both B2B and B2C customers, growing the channel from zero to one of our top lead generation tools. Created brand guidelines and tools for 2nd party partners (such as Coachella and the Women’s March) to maximize return on co-marketing efforts..

Montreal, Canada Area

Constructed a dashboarding solution for use with multiple platforms and clients with GoogleData Studio.Trafficked campaigns on Facebook, AdWords, Bing, AdGear(Programmatic) and the SIzmek Mediamind DSP.Created media plans, retargeting strategies, and measurement plans in conjunction with theDigital Media Strategist and the rest of the media team.Worked for.

Montreal, Canada Area

Analyzed the performance of marketing campaigns across web and social platforms, and then presented the analysis and strategic recommendations to agency members and clients.Translated client and project objectives into measurable KPIs with targets, based on observed results, benchmarks, and projected performance.Created SEO plans, social listening reports.

Montreal, Canada Area

Montreal, Canada Area

Member of the 'Social Media' committee for the 2015 IIHF World Junior Hockey Championship in Montreal. Responsible for researching and creating content, creating reports of past days, and live-tweeting during select games.

Bachelor Of Commerce (B.Com.), Marketing & Business Technology Management

Activities and Societies: John Molson Undergraduate Case Competition, MIS Jeux de Commerce Central Competition Team Acted as TAA for.

Dec, Marketing And Management

Activities and Societies: Dawson Case Competition Team, Executive of the Business Administration Student Association, Recipient of the.