Left corporate America and enrolled in flight school to become an airline pilot! Figured it was time to chase my own dream instead of living someone else’s.Aviation Experience / Flight Ratings & Certifications- Commercial Pilot (Airplane Single Engine Land)- FAA 1st Class Medical - No Limitations

• Led and executed global brand strategy efforts in 15+ countries for Mac Tools and Bostitch brands under the Stanley Black & Decker umbrella. Responsible for packaging strategy/design, brand positioning, and execution of global brand campaigns.• Manage and led multiple cross functional teams, including, creative design (internal & external agencies), digital marketing, PR, engineering, product management, channel, sales and global R&D teams to execute brand initiatives and implement workstreams.• Built and led the strategy and execution of a major integrated marketing campaign for the Bostitch brand, the largest in its 110 year brand history that achieved 150 million impressions across many “never been done before” channels.• Led brand strategy and execution of in-store Bostitch promotional marketing at Lowes, resulting in YoY +15% topline growth.• Launched a global sub-brand to differentiate premium line for Mac Tools. Partnered with research & insight teams to influence naming conventions and differentiation strategies.

The Consumer Business Leadership Development Program enabled me to network across multiple levels of management and gain experience in various business areas while helping to reshape the future of health care.Rotations:Brand Strategy• Assisted in successfully launching 3 integrated brand demonstrations to support Brand Marketing campaigns. Aligned across Brand, Advertising and Social Media team to ensure demonstrations delivered on brand investment goals.• Built the foundation to support the rationale of the Sleep and Mindfulness Initiative in partnership with consumer insights to help inform content strategy.• Led project planning, reporting and tracking status with internal and external agency teams for national campaigns.• Co-led the development and execution of employee events tied to national campaigns to raise awareness and drive employee engagement with branded content. • Developed a content platform for Aetna and agency partners, helping to establish go-live dates and channels.Content & Social Media Strategy • Contributed to the monthly development of branded content as part of always-on social editorial process, partnering with internal and external creative agencies. Oversaw process between designers, writers and account management to ensure deadlines were met and aligned with brand standards. • Contributed to the monthly social content editorial process (i.e. Twitter, Tumblr, Facebook and Instagram posts).• Served as Community Manager and covered live events via social media to represent and humanize the brand. • Utilized Salesforce Social Studio platform to engage with external community members on social channels and facilitate conversation, driving consideration of the Aetna brand.

• Identified high potential candidates for US Department of Commerce manufacturing investment initiative. • Developed and launched a comprehensive marketing plan to increase awareness of various business permits, featured on the City of Rochester's website.

• Produced various press articles concerning events and announcements for the school directly with the Assistant Dean and Business School employees promoting the School of Business• Interviewed scholarship recipients and nominees for potential news articles

• Independently planned, executed and then followed up with the City of Buffalo for major health initiative sponsored by Michelle Obama• Worked directly with over 5,000 members and 30+ corporate clients at company sponsored functions promoting the “Healthy Changes Everything” brand campaign• Assisted in activating multiple professional sports sponsorships (NFL, NHL, PGA)