Matt Longman Email & Phone Number

Nashville, TN, US

Leading brand messaging, crisis communication, M&A activities, and thought leadership development for leading healthcare clients across the country.

New York, New York, US

• I developed a new brand standard across the entire company, establishing structure, systems, and processes to seamlessly connect marketing with field employees and various business facets. In the midst of a startup.
• Participated in 10 annual conferences and trade shows, planning promotions that enhanced company visibility.
• Saved costs by effectively managing marketing budget, implementing marketing campaigns utilizing existing vendors, and identifying underutilized vendor tools.
• Yielded 15% increase in website traffic and 20% increase in PR value, leading PR campaigns resulting in major industry features.
• Fostered industry inclusion and secured speaking opportunities at key events, leading meetings with analysts and influencers.
• Drove 25% boost in media engagement and 30% increase in brand sentiment, developing and executing strategic communications platform to capitalize on industry shifts.

• In this role, I pioneered compelling thought leadership campaigns that made a significant impact in our field. I had the privilege of supervising a team of three dedicated professionals, and my approach to leadership.
• Orchestrated comprehensive messaging strategies to bolster corporate objectives, leading to a remarkable increase in company valuation to $100M.
• Steered all branding, messaging, and positioning initiatives for Medisafe (a Merck subsidiary), propelling the corporate strategy and value proposition across all communication platforms.
• Led dynamic thought leadership campaigns across diverse channels, strengthening brand visibility and market positioning through social media, speaking engagements, articles, media interviews, and website content.

• In this position, I worked in unison with executive leadership to plan and perfect avant-garde corporate communication practices and media positioning approaches, tailored to niche markets.
• Championed the creation and enactment of high-stakes communication strategies, boosting interaction, reach, and brand recognition for an array of health solution products.
• Launched a coast-to-coast media tour, facilitating 19 interviews and generating over $21M in advertising value.

Addison, Texas, US

• I thrived as I consistently tackled new initiatives and projects. Injecting creativity and strategic thinking into every task was my forte. I took the reins in developing a compelling platform for executive speeches.
• Navigated brand management during key challenges, such as adapting branding for compliance with the Affordable Care Act.
• Launched a powerful brand awareness campaign, cementing industry presence and establishing a strong digital footprint.
• Steered communications for high-stakes mergers and acquisitions, including a crucial $700M acquisition, utilizing strategic, composed, and balanced decision-making skills.

Dallas, Texas, US

• In this role, I orchestrated crisis communication strategies, adeptly preserving corporate reputation amidst environmental criticisms. I also offered strategic advice to the CEO on communication efforts related to.
• Contributed to securing eight new clients by collaborating on new business presentations, resulting in significant revenue growth.

Louisville, Kentucky, US

• In this position, I spearheaded media relations for the Southwest division, bolstering the company's standing across critical markets. Additionally, I fostered community relations initiatives, amplifying the company's.
• Led and executed all communication efforts, internally and externally, during the 2010 H1N1 Flu crisis, delivering 74 communication pieces in two weeks.

Louisville, Kentucky, US

I developed new company messaging, secure local and national media tours, execute leadership media training, and monitor and measure media placement and ROI results. I created and coordinated tradeshow appearances, booth materials, speaking engagements, direct mail campaigns, and targeted e-mail marketing.

Basking Ridge, NJ, US

Write, edit and publish corporate messages to all employees and external media resources. Organize and produce team organization structures with area managers and regional supervisors. Create press releases, research and draft marketing proposals and formulate corporate publications, web designs, company intranet site. Formulate marketing strategies.