Matthew Lutes

Matthew Lutes Email and Phone Number

Operations Manager @ Dickerson Agency, Inc
Kennesaw, GA, US
Matthew Lutes's Location
Kennesaw, Georgia, United States, United States
Matthew Lutes's Contact Details

Matthew Lutes work email

Matthew Lutes personal email

About Matthew Lutes

As an SEO and Digital Marketing professional, I specialize in creating strategies that elevate brands in a highly competitive digital landscape. I am passionate about harnessing the power of data-driven insights to optimize search rankings, increase organic traffic, and enhance overall brand visibility. With a strong background in technical SEO and digital marketing, I am committed to driving measurable growth through effective optimization, content creation, and comprehensive digital strategies.I have a proven track record of successfully improving website performance and search engine rankings by conducting indepth SEO audits and implementing targeted optimization techniques. My experience spans managing full-scale digital campaigns, overseeing content development, and leveraging advanced tools like SEMrush, Ahrefs, and Google Analytics to track and refine performance. I thrive in both technical and creative spaces, combining analytical skills with a deep understanding of audience engagement.Key Accomplishments: ➢ SEO Expertise: Adept at identifying and resolving technical issues, improving site load times, and optimizing mobile performance to enhance user experience and search visibility. ➢ Digital Marketing Strategy: Experienced in developing and executing data-driven content strategies across social media and digital platforms, driving engagement, follower growth, and brand awareness. ➢ Performance Optimization: Skilled in managing Google Ads campaigns and other PPC initiatives, ensuring efficient budget utilization while maximizing ROI. ➢ Leadership and Collaboration: A natural leader with a history of managing teams and projects, I excel in cross-functional collaboration to execute integrated marketing campaigns that align with business goals.I am always exploring new ways to push the boundaries of digital marketing and SEO, ensuring brands stay ahead of industry trends and algorithm changes. If you're looking for a digital marketing expert who can deliver results through a combination of technical know-how and strategic thinking, let's connect.Email: mattylutes@gmail.comKey Expertise: Search Engine Optimization (SEO) | Digital Marketing Strategy | Content Creation & Management | Website Performance Optimization | Social Media Campaigns | Data-Driven Decision Making | Cross-Functional Collaboration

Matthew Lutes's Current Company Details
Dickerson Agency, Inc

Dickerson Agency, Inc

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Operations Manager
Kennesaw, GA, US
Website:
dickersonagency.com
Employees:
15
Matthew Lutes Work Experience Details
  • Dickerson Agency, Inc
    Operations Manager
    Dickerson Agency, Inc
    Kennesaw, Ga, Us
    View
  • Flytcreative
    Seo Specialist - Cdms-Sm
    Flytcreative Jan 2021 - Present
    United States
    As an SEO Specialist at Flyt Creative, I focus on improving website performance and visibility through comprehensive SEO strategies. I conduct in-depth website audits to identify and resolve technical issues, enhancing site speed, mobile responsiveness, and overall functionality. These efforts contribute to a better user experience and higher search engine rankings. Additionally, I optimize websites and landing pages in this role, implementing strategies that boost search visibility and improve user interaction while managing Google Ads campaigns, ensuring efficient budget utilization and maximizing ROI.Creating and curating dynamic digital content across various social media platforms is another key part of my work. By aligning content strategies with SEO goals, I help drive brand engagement, increase follower growth, and enhance the overall online presence. I use tools like SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console to track progress and make data-driven decisions. These tools allow me to monitor key performance indicators and continuously refine SEO strategies for improved results.
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  • Dickerson Agency, Inc
    Operations Manager
    Dickerson Agency, Inc 2019 - Present
    Kennesaw, Ga
    As Operations Manager at Dickerson Agency, I oversee the daily operations of an independent insurance agency. I streamline workflows to ensure that processes align with our business objectives, resulting in greater efficiency and smoother day-to-day functions. I manage various administrative tasks in this role, from scheduling and payroll to overseeing financial transactions and leading recruitment, onboarding, and training initiatives, ensuring all employees align with company policies and contribute to a high-performing team.In addition to operations, I drive the agency’s digital marketing efforts by managing website updates, overseeing content development, and continuously improving the user experience. I prioritize customer service, ensuring client inquiries are addressed promptly and effectively. I also lead human resources functions, focusing on fostering a positive work environment. Through strong employee relations, performance management, and the implementation of best practices, I work to boost team morale and enhance overall operational success.
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  • Dickerson Agency, Inc
    Social Media And Marketing Coordinator
    Dickerson Agency, Inc Oct 2017 - Jan 2019
    Kennesaw, Georgia
    n my role as Social Media & Marketing Coordinator at Dickerson Agency, I was responsible for designing and executing comprehensive social media strategies across multiple platforms. I focused on boosting brand visibility, increasing engagement, and expanding our market reach while managing the entire content creation process, from graphic design to copywriting, ensuring all content was consistent with our brand identity and aligned with our marketing goals. This approach delivered impactful campaign results.I analyzed social media metrics and performance data to optimize performance, using these insights to refine strategies that enhanced follower growth, engagement, and overall website traffic, collaborating with cross-functional teams to plan and execute integrated marketing campaigns, which increased lead generation and overall campaign success.
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  • Napoleon'S Grill & The Vista Room
    General Manager
    Napoleon'S Grill & The Vista Room Feb 2012 - Sep 2017
    • Ordered liquor products and maintained accurate inventory through weekly counts• Designed craft cocktail menus seasonally, using fresh ingredients and homemade syrups• Implemented bar promotions and staff incentives to drive sales, such as Server Bingo and Bucks for Bottles, encouraging staff to upsell full bottles of wine.• Ran daily reports and balanced all cash drawers and nightly deposits• Recommended and implemented new procedures to strengthen Loss Prevention, to include spot checking popular items vs. sales at end of nightly shifts.• Created and maintained employee schedules for staff of over 50 people.• Conducted new hire orientation classes and training sessions• Created online training manuals and materials for new hires• Produced payroll audits and reports• Tracked promotional coupons and customer incentives• Designed advertising for in-house and web promotions• Maintained effective house costs and labor percentages through accurate inventory and labor analysis
  • Front Page News/Tijuana Garage
    Asst. General Manager
    Front Page News/Tijuana Garage Feb 2007 - Aug 2011
    Greater Atlanta Area
    Responsible for maintaining quality customer service in a high volume, fast paced New Orleans themed restaurant and bar, including supervision of a 25 person staff.• Ordered liquor products and maintained accurate inventory• Implemented bar promotions and staff incentives• Ran daily reports and balanced all cash drawers and nightly deposits• Recommended and implemented new procedures to strengthen Loss Prevention• Created and maintained employee schedules• Conducted new hire orientation classes and training sessions• Produced payroll audits and reports• Tracked promotional coupons and customer incentives• Designed advertising for in-house and web promotions for all locations• ServSafe certified
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  • Mza Events, Inc.
    Teams Supervisor
    Mza Events, Inc. Jun 2003 - Dec 2005
    Atlanta, New York, San Francisco, Los Angeles
    Manager of a 5 person outreach and fundraising department responsible for the recruitment of corporate and community sponsors, fundraisers, and volunteers for multiple AIDS Walk campaigns which were outsourced to this event production, campaign management and grassroots fundraising firm.• Designed and wrote promotional campaign materials, newsletters, mailings, and web content • Developed creative and effective tools for community recruitment and fundraising • Represented and promoted AIDS Walk at corporate meetings, presentations, and local events • Managed event logistics, led training workshops, and maintained databases (ACT, Paradox, Kintera) • Tracked pre- and post-event team money collection and team rosters• Ensured that staff maintained accurate and current information in event databases• Managed volunteer teams of 75+ volunteers on day of event• Served as central point of contact for over 1400 corporate team leaders• Canvassed outdoor events and festivals to build donors and walker attendance• Responsible for mass mailings of products and materials to Team Leaders and corporate groups
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Matthew Lutes Skills

Management Event Planning Restaurant Management New Restaurant Openings Nonprofits Grassroots Fundraising Fundraising Bartending Bar Employee Training Payroll Scheduling General Management Inventory Management Inventory Control Retail Mass Mailing Volunteer Management Volunteer Recruiting Volunteer Training Canvassing Leadership Microsoft Office Nonprofit Organizations

Matthew Lutes Education Details

Frequently Asked Questions about Matthew Lutes

What company does Matthew Lutes work for?

Matthew Lutes works for Dickerson Agency, Inc

What is Matthew Lutes's role at the current company?

Matthew Lutes's current role is Operations Manager.

What is Matthew Lutes's email address?

Matthew Lutes's email address is ma****@****ncy.com

What schools did Matthew Lutes attend?

Matthew Lutes attended Georgia Institute Of Technology, Kennesaw State University, Kennesaw State University, Southeastern Louisiana University, Kennesaw State University, Digital Marketing Institute, Digital Marketing Institute.

What are some of Matthew Lutes's interests?

Matthew Lutes has interest in Social Services, Children, Volunteering, Outdoors, Live Music, Civil Rights And Social Action, Politics, Education, Environment, Reading.

What skills is Matthew Lutes known for?

Matthew Lutes has skills like Management, Event Planning, Restaurant Management, New Restaurant Openings, Nonprofits, Grassroots Fundraising, Fundraising, Bartending, Bar, Employee Training, Payroll, Scheduling.

Who are Matthew Lutes's colleagues?

Matthew Lutes's colleagues are April Saine, Lisa Dickerson, Cpia, Nicholas Illanes, Keecia Taylor, Keith Sandidge, Sue George, Kasey Douglas, Cisr.

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