Matthew Lutes Email & Phone Number

Kennesaw, Ga, Us

Kennesaw, Ga, Us

United States

As an SEO Specialist at Flyt Creative, I focus on improving website performance and visibility through comprehensive SEO strategies. I conduct in-depth website audits to identify and resolve technical issues, enhancing site speed, mobile responsiveness, and overall functionality. These efforts contribute to a better user experience and higher search engine rankings. Additionally, I optimize websites and landing pages in this role, implementing strategies that boost search visibility and improve user interaction while managing Google Ads campaigns, ensuring efficient budget utilization and maximizing ROI.Creating and curating dynamic digital content across various social media platforms is another key part of my work. By aligning content strategies with SEO goals, I help drive brand engagement, increase follower growth, and enhance the overall online presence. I use tools like SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console to track progress and make data-driven decisions. These tools allow me to monitor key performance indicators and continuously refine SEO strategies for improved results.

Kennesaw, Ga

As Operations Manager at Dickerson Agency, I oversee the daily operations of an independent insurance agency. I streamline workflows to ensure that processes align with our business objectives, resulting in greater efficiency and smoother day-to-day functions. I manage various administrative tasks in this role, from scheduling and payroll to overseeing financial transactions and leading recruitment, onboarding, and training initiatives, ensuring all employees align with company policies and contribute to a high-performing team.In addition to operations, I drive the agency’s digital marketing efforts by managing website updates, overseeing content development, and continuously improving the user experience. I prioritize customer service, ensuring client inquiries are addressed promptly and effectively. I also lead human resources functions, focusing on fostering a positive work environment. Through strong employee relations, performance management, and the implementation of best practices, I work to boost team morale and enhance overall operational success.

Kennesaw, Georgia

n my role as Social Media & Marketing Coordinator at Dickerson Agency, I was responsible for designing and executing comprehensive social media strategies across multiple platforms. I focused on boosting brand visibility, increasing engagement, and expanding our market reach while managing the entire content creation process, from graphic design to copywriting, ensuring all content was consistent with our brand identity and aligned with our marketing goals. This approach delivered impactful campaign results.I analyzed social media metrics and performance data to optimize performance, using these insights to refine strategies that enhanced follower growth, engagement, and overall website traffic, collaborating with cross-functional teams to plan and execute integrated marketing campaigns, which increased lead generation and overall campaign success.

• Ordered liquor products and maintained accurate inventory through weekly counts• Designed craft cocktail menus seasonally, using fresh ingredients and homemade syrups• Implemented bar promotions and staff incentives to drive sales, such as Server Bingo and Bucks for Bottles, encouraging staff to upsell full bottles of wine.• Ran daily reports and balanced all cash drawers and nightly deposits• Recommended and implemented new procedures to strengthen Loss Prevention, to include spot checking popular items vs. sales at end of nightly shifts.• Created and maintained employee schedules for staff of over 50 people.• Conducted new hire orientation classes and training sessions• Created online training manuals and materials for new hires• Produced payroll audits and reports• Tracked promotional coupons and customer incentives• Designed advertising for in-house and web promotions• Maintained effective house costs and labor percentages through accurate inventory and labor analysis

Greater Atlanta Area

Responsible for maintaining quality customer service in a high volume, fast paced New Orleans themed restaurant and bar, including supervision of a 25 person staff.• Ordered liquor products and maintained accurate inventory• Implemented bar promotions and staff incentives• Ran daily reports and balanced all cash drawers and nightly deposits• Recommended and implemented new procedures to strengthen Loss Prevention• Created and maintained employee schedules• Conducted new hire orientation classes and training sessions• Produced payroll audits and reports• Tracked promotional coupons and customer incentives• Designed advertising for in-house and web promotions for all locations• ServSafe certified

Atlanta, New York, San Francisco, Los Angeles

Manager of a 5 person outreach and fundraising department responsible for the recruitment of corporate and community sponsors, fundraisers, and volunteers for multiple AIDS Walk campaigns which were outsourced to this event production, campaign management and grassroots fundraising firm.• Designed and wrote promotional campaign materials, newsletters, mailings, and web content • Developed creative and effective tools for community recruitment and fundraising • Represented and promoted AIDS Walk at corporate meetings, presentations, and local events • Managed event logistics, led training workshops, and maintained databases (ACT, Paradox, Kintera) • Tracked pre- and post-event team money collection and team rosters• Ensured that staff maintained accurate and current information in event databases• Managed volunteer teams of 75+ volunteers on day of event• Served as central point of contact for over 1400 corporate team leaders• Canvassed outdoor events and festivals to build donors and walker attendance• Responsible for mass mailings of products and materials to Team Leaders and corporate groups

Certificate, Digital Marketing, A+

Certificate, Human Resources Management/Personnel Administration, General, A

HR Administration Certificate

Certificate - School Of Continuing Education, Social Media Marketing

Marketing/Marketing Management, General, President'S List

General education core classes.

Marketing/Marketing Management, General

General education core classes

Cdms-Sm, Search Marketing

Certificate for a Certified Digital Marketing Specialist with emphasis in Search Marketing.

Digital Marketing - Search Marketing - Seo

Obtained certification and designation as a Certified Digital Marketing Specialist - Search Marketing (CDMS-SM)