I joined the RudderStack marketing team as Head of Growth. My team is responsible for a large performance marketing budget, ABM strategy, organic growth with primary focus on complex SEO & content marketing, website and personalization strategy including CRO, PLG, and everything impacting inbound pipeline. RudderStack's technology is at the bleeding edge of this industry and our warehouse native CDP helps companies like Binance, Databricks, Hinge, Stripe and Footlocker utilize their customer data to be best-in-class.

As the Senior Director of Growth Marketing I lead strategy in the area of the business (Localiq.com) that delivers digital marketing solutions to SMBs, which represents 500M in annual revenue. Responsible for testing new channels, scaling growth, and developing campaigns. • Developed and executed on the North America growth and performance marketing strategy, encompassing campaign development, account-based marketing, nurture programs, lead generation, social media, SEO and content strategy, website optimization, and more.• Directly managed and led a team of 4 marketing managers to ensure alignment with top priorities, surpassing pipeline and revenue targets.• Established the lead funnel model (lead, MQL, SQL, etc.) for monitoring business health and success. Leveraged key marketing metrics such as CAC, CLV, Conversion Rates, organic traffic, ROI, and qualified leads to gauge performance. • Achieved a YOY pipeline increase of over 35%• Key project was to pioneer a shift from the agency business model, to creating self-serve SaaS based solutions. Required significant leveraging of data and analytics tools to de-anonymize users for sales routing

As the Senior Demand Gen leader, my team and I were responsible for delivering MQLs across North America, APAC and EMEA. We laid a solid short, medium and long term strategy that helped turn Jitterbit into one of the fastest growing iPaaS companies. • Owned and managed the marketing budget, including overseeing all external agency relationships• Directly managed the Demand Gen and Growth team of 2 directors, 5 marketing managers and 3 agency partnerships to spearhead objectives and implement integrated marketing strategies across multiple channels web including SEO, PPC, Email, social media, nurturing, webinars, ABM and content syndication• Developed in conjunction with the sales team a full-funnel and updated scoring system (Leads, MQLs, SQLs, SALs, etc.) to maximize sales & marketing efficiency, better communication between teams, bolster pipeline and revenue, surpassing targets by +25%• Built data pipelines into downstream tools to increase efficacy of attribution across all demand gen channels, especially in PPC• Featured in ZoomInfo case study due to highly technical marketing operations infrastructure and enrichment capabilities• Formulated and implemented the FY21 marketplace content strategy, targeting multiple personas at various stages of the buyer's journey, spanning both upper and lower funnel engagements

Built for both IT professionals and business users, Celigo is the next-generation integration platform as a service (iPaaS) that easily connects and automates processes across thousands of applications. • Spearheaded campaigns to take Celigo both upmarket and into new ecosystems. Led demand gen campaigns across SEO, Email, Linkedin, ABM, Webinars and more. • Devised and implemented a pioneering programmatic marketplace content strategy leveraging early stage AI tools (Jasper.ai) and my wordpress PHP background, that increased MQLs in target market penetration by 60% and led the land and expand marketing initiative for the sales team• Built retargeting campaigns from scratch that reduced time to lead by 33% • Built Conversion Rate Optimization (CRO) strategy from the ground up leading to on-site personalization engine that targeted multiple ICPs and industries

MakerSquare was a provider of software engineering bootcamps based in Austin, TX, with additional campus locations in San Francisco, CA, Los Angeles, CA and New York, NY. MakerSquare provided a career-focused program that included job training and employer outreach within its curriculum. MakerSquare was purchased by software engineering bootcamp Hack Reactor, in 2016. Hack Reactor was acquired by education giant, Galvanize, in 2018.As lead of marketing, growth and community development for the San Francisco location, I handled all Demand Gen and digital marketing and community engagement in a start-up environment. I drove pipeline through online channels and managed our social and PPC marketing. I also drove pipeline in offline channels, and nurtured the prospective students in person; running weekly JavaScript meetups through meetup.com and providing on-site campus tours. In the community I was heavily involved in strategizing university campus initiatives to increase enrollments; and our pioneering work in acquiring university students contributed heavily to the merger with one of the world's largest private learning institutions.However, I found digital wasn't always the best way to go about it. After all, there were many universities and community colleges in the vicinity, many of them not far from the BART lines. Considering we were touting a 98% employment rate and a six-figure salary to boot, it seemed like an easy sell to undecided students.At the time, our strategy focused on the comparison of studying CS at university, and the benefits of enrolling in a coding bootcamp which was a new concept at the time. Our pioneering work lead to the University of California system creating their own bootcamp to stay relevant because, quite frankly, they were annoyed I kept visiting universities and stealing their students.

Originally, my business partner and I started as a small web design, SEO, CRO and marketing agency. I focused on getting clients, but later became a wordpress based developer for our WP projects. I am well versed in PHP and thus am a highly technical marketer with an understanding of other programming languages. By modern marketing standards, I certainly fall into the category of a technical, data driven marketer as a result of this experience. In the end we provided a range of services: Wordpress web design, hosting, conversion rate optimization, digital marketing and Search Engine Optimization for mid size and sometimes small businesses. Sold the business to move to the US to run the marketing for a coding bootcamp in San Francisco.