Matt Marriott Email & Phone Number

Stamford, Ct, Us

Princeton, New Jersey, Us

Stamford, Ct, Us

Directed a team of four, including three marketers and one Salesforce RevOps hire. Created landing pages, conducted A/B testing, collaborated with the sales enablement team, and ran Google/LinkedIn campaigns. Led daily standups, executive leadership meetings, budget management, and spend analysis to prioritize tasks, align goals, and optimize performance.• At Shelf, led hyper-growth marketing initiatives in both paid and earned channels, generating 4X the number of MQLs and SALs, as well as driving two consecutive seven figure quarters.• Worked with the GTM team on pricing, campaigns, PMF, audience segmentation, website creation, and PLG components.• Launched evergreen paid and owned campaigns to optimize demand generation efforts and support a predictable revenue and growth model.

Stamford, Ct, Us

• Developed a custom revenue model integrated with plug-and-play systems, delivering insights into high-impact channels and campaigns, leading to the discovery of over six figures in potential pipeline in Q1,

Chicago, Illinois, Us

Initiated as the inaugural marketing employee, taking over responsibilities that were formerly delegated to external agencies. Established the entire marketing infrastructure from inception, charting a 6-month path to full-scale operations. Tasks included customizing product strategies, expanding to new service geographies (GTM), launching campaigns, and creating SOPs for transparency. • Led full company rebranding, including new marketing/pitch materials, website, bios, headshots, positioning, and collaboration with consulting firms for client marketing.• Worked with the CEO on a full brand redesign, including positioning, service productization, GTM strategy, visuals, and website launch, resulting in a 200% increase in inbound leads.• Collaborated with the COO to develop new SOPs, reducing non-billable hours for associates by 50% and increasing organizational efficiency and transparency.

New York, Ny, Us

Managed an agile team of brand marketers consisting of a social media manager and a senior designer. Ran all partnership programs for user acquisition and growth. Developed cross-promotional campaigns and programs.• Launched Lili University, created a new website, script writing and video production/editing, and GTM campaign while managing brand language across website, app, and socials. • Produced the 2022 Freelancers Tax Guide and utilized it to host targeted webinars for major unions, providing free tax advice. Attendees received the guide as a gift, resulting in a 20% increase in new user signups.• Doubled average account value in six months by working with DemandGen and Lifecycle teams on A/B testing communication and ad models.

New York, Ny, Us

Joined as the second marketing team member, part of a team of 13, facilitating a 3X increase in ARR. Steered a team of five members and orchestrated full-stack marketing efforts covering market segmentation, brand positioning, GTM product campaigns, SEO, SEM analytics, email marketing, PR, and martech infrastructure.• Designed various visual and written assets, such as white papers, OLAs, print ads, surveys, thought leadership content, pricing sheets, interviews, case studies, and sales enablement materials. This generated MQLs accounting for 70% of the converted pipeline in FY21.• Launched the annual industry white paper, resulting in the acquisition of the largest client in company history.• Generated MQLs directly accounting for 70% of the converted pipeline in FY21.• Completed full website redesign with partner developer in three months on a tight budget.

New York, Ny, Us

New York, Ny, Us

As the second FTE Marketing hire, developed the firm's digital capabilities and expanded client offerings. Led comprehensive digital audits for major banks, investment firms, and publicly traded companies, covering social, web, media, owned/earned traffic, and the entire digital ecosystem, providing clients with data-driven recommendations for enhancement.• Formalized internal digital operations and communications. Vetted and onboarded new CRM and data intelligence tools for use across the entire agency, increasing visibility on client communications as well as higher value delivery on client reporting.• Applied a new digital strategy offering that brought in two large enterprise clients.

New York, Ny, Us

Led the agile restructuring of the agency, moving digital team from traditional project management to sprint structure, allowing for faster client approvals and higher volume of iterations. Set up an integrated spring management system. Acted as Account lead for Dallas Cowboys corporate partnership, developing digital and physical assets (TV/Radio/OLA). • Executed Lincoln.com PoC and optimization projects, utilizing Adobe Experience Manager to develop and test over seven PoCs including targeted personalization and conquest segmentation.• Pitched multiple optimizations and projects to secure additional revenue streams.• Developed competitor analysis decks on industry OEM trends for contribution to larger client strategy presentations, leading to larger budget allocation and investment.• Co-produced foundational digital strategy deck, outlining all marketing verticals for FY17 that facilitated cross-functional growth and expansion within the department.

New York, Ny, Us

Los Angeles, Ca, Us

Integrated a company-wide data support management system, enhancing transparency and access, which boosted investor confidence and grant allocation through comprehensive auditing and digitization. Researched and proposed federal and state block grants. • Co-led the annual Preschool Teacher of the Year awards and Clinton Global Initiative partner product launch. • Developed custom donor reports to facilitate board member outreach events.

Assistant to • Erica Huggins, President at Imagine Entertainment • Victoria Pearman, President at Jagged FilmsDuties Included • Balanced scheduling between Mississippi and Los Angeles teams in fast-moving, dynamicenvironment to avoid costly delays.• Assessed script changes and communicated significant changes to management.• Composed detailed reports on possible new projects slated for production after completion of film.• Travel planning management for Production and VIP teams.• Logistics and operational management for on-set coordination between Producers and crew.

• Coordinated “extra” wrangling for on-location shoots.• Actor/Producer liaison for on-set visitors.

Ba, English

Education record