Matt Mason Email and Phone Number

Product lead on the Revenue & Growth team driving user registration and subscription across CNN.com. Focused on acquisition, retention, and engagement.

I lead all consumer web products in the Education vertical, including Best Colleges, Best Graduate Schools, and Best Online Programs. My job responsibilities include:Product strategy, development, and delivery. This entails optimizing user engagement through user flows, account registration, and lead generation.Engaging key stakeholders (engineering, design, marketing, advertising, business analytics, data, editorial, and SEO) to identify business opportunities, define/solve user problems and ensure high-velocity product development. Continuous discovery through user interviews, a/b testing, surveys, competitor research, and site data analysis. Growing existing partner relationships in addition to evaluating and establishing new ones.Clearly defining and reporting on KPIs to ensure product growth and transparency.