BRAND LEADERSHIP: Led a team of brand strategists, creative directors, and designers to oversee brand strategy, visual identity updates, creative direction, and brand guidelines, ensuring consistent brand messaging across all channels.STRATEGIC COMMUNICATIONS: Managed a team of communications professionals to lead strategic communications initiatives, including crisis communications, media relations, executive speaking engagements, analyst relations, and public relations.CONTENT MARKETING: Oversaw teams responsible for developing and executing content marketing strategies, including thought leadership content.EVENTS AND ENGAGEMENT: Led teams the planning and execution of the annual client conference, Benevity Live!, coordinating with cross-functional teams to deepen client relationships, drive business growth, and maximize ROI.GLOBAL PRODUCT MARKETING: Managed global product marketing teams to drive product launches, adoption and go-to-market strategies.

BRAND TRANSFORMATION: Led a team of brand strategists, creative directors, and designers to oversee a comprehensive brand refresh, including visual identity updates, creative direction, and brand guidelines.EVENTS AND ENGAGEMENT: Led teams and strategy building our online client community and ongoing content strategy to drive engagement, and adoption. Oversaw annual client conference, Benevity Live!, with 700+ attendees to share insights, deepen client relationships, and drive business growth.GLOBAL PRODUCT MARKETING: Led a team of global product marketers to drive successful product launches and go-to-market strategies, including pricing and packaging refreshes.MARKET ADOPTION: Drove market adoption by developing compelling product messaging, creating engaging marketing materials, and executing effective sales enablement programs.

BRAND STRATEGY & MANAGEMENT: Led the strategic direction and execution of Shaw's consumer brand, driving brand awareness and product demand.ADVERTISING: Oversight of advertising and agency management for consumer lines of business including mobile, internet, security, and TV. MARKETING CAMPAIGN LEADERSHIP: Oversaw the development and implementation of integrated marketing campaigns across TV, OOH, digital, social, radio, and retail channels. PARTNER MARKETING: Activated partnerships and comarketing budgets to support product launches and ongoing campaigns for Apple, Google, Samsung, Netflix, Amazon Prime, Hayu and more. TEAM MANAGEMENT: Managed high-performing teams, fostering a collaborative environment and driving team success.CROSSFUNCTIONAL COLLABORATION: Partnered with cross-functional teams to develop and execute go-to-market strategies, from product launches to customer retention initiatives.STRATEGIC PARTNERSHIPS: Built strong partnerships with key industry players to enhance brand visibility and drive market leadership.

B2B MARKETING STRATEGY: Developed and executed comprehensive B2B marketing strategies to drive revenue growth and market share.DEMAND GENERATION: Led demand generation initiatives, including lead generation, lead nurturing, and sales enablement.PRODUCT GO-TO-MARKET: Collaborated with product teams to develop and execute successful product launches and go-to-market strategies.DIGITAL MARKETING: Lead teams that drove digital marketing efforts, including SEO, SEM, email marketing, and social media, to drive online traffic and conversions.DATA BACKED OPERATIONS: Utilized data analytics to optimize marketing campaigns, measure ROI, and make data-driven decisions.

DIGITAL ACQUISITION: Led digital acquisition strategies, driving customer acquisition through SEO, SEM, social media, and email marketing.MEDIA PLANNING AND BUYING: Oversaw performan media agencies, managed media budgets and optimized media plans to maximize ROI across various channels.HANDSET ADVERTISING AND PARTNER MARKETING: Successfully executed high-impact handset launch campaigns for leading brands like Apple, Samsung, and Google, driving sales and brand awareness.

Strategic Communications: Developed and implemented comprehensive communications strategies to elevate the Banff Centre's brand and reputation.Content Strategy & Creation: Led the creation of engaging content across multiple platforms, including print, digital, and social media.Team Leadership & Management: Managed a diverse team of communications and marketing professionals, fostering a collaborative and creative environment.Event Marketing: Oversaw marketing and communications for major events, such as the Banff Mountain Film and Book Festival, driving attendance and revenue.Government Relations: Developed and executed government relations strategies to secure funding and support for the Banff Centre.

As the Director of Communications I managed a team of 6, plus agencies, focused on updating this heritage brand's strategy, visual identity, and execution across all campus properties. Oveersaw brand reputation, media relations, corporate and crisis communications and Banff Centre's digital strategy.

CAMPAIGN & EVENT MANAGEMENT: Led the Canadian marketing and communications team, overseeing PR, communications, and events strategy for the Movember campaign, managing over 20 cross-country events to engage audiences.GLOBAL COMMUNICATIONS STRATEGY: Contributed to the development and implementation of global communications strategies, adapting them to the Canadian market.CONTENT STRATEGY AND CREATION: Developed and executed content strategies to engage audiences, raise awareness, and drive fundraising.DIGITAL MARKETING: Utilized data-driven insights to optimize digital marketing campaigns, including social media and email marketing.CRISIS COMMUNICATIONS: Managed crisis communications and media relations, protecting the brand's reputation.

COMMUNICATIONS STRATEGIES: Developed and executed consumer communications strategies for a range of well-known brands, including Paramount, Heineken, Ben & Jerry's, and Movember.BRAND MANAGEMENT: Adapted global brand strategies to local markets, ensuring consistent messaging and brand identity.MEDIA RELATIONS: Managed media relations, securing media coverage and building strong relationships with journalists.DIGITAL MARKETING: Leveraged digital channels, such as social media and email marketing, to engage consumers and drive brand awareness.

The Canadian Music Centre exists to stimulate the awareness, appreciation and performance of Canadian new music by making the music of its Associate Composers available through the Centre's collection, information resources, and production and distribution services.On a contact as the Special Projects Exec I aided with the New Music in New Places series facilitating media, and artist liaison and events management.