Matt Mccloskey Email and Phone Number

Developing franchise and operating strategies for the next chapter at Crystal Dynamics.

Building a US-based team for Asia's #1 mobile esports platform and leading strategy, growth and operations for the US. MPL’s journey in the US started in July, 2021 with the launch of the MPL Pro App.

Led digital transformation across Marketing, Ecom and Customer Success. Created an “in-sourced” Customer Success model that saved over $1.5M per year and increased response time by 10x during peak times. Restructured Marketing to decrease spending by 25% while increasing Impressions by 20%.

Led the largest revenue generating team at the biggest live video streaming platform in the video game industry. Drove 112% revenue growth in 2017 and 143% in 2018. Launched a subscriptions gifting product that *increased revenues by 40% in 12 months. Created a global payments platform that accepted payments in 195 countries and made hundreds of thousands of monthly disbursements.Scaled a 114 person, cross-functional team in 24 months, including hiring in product management, user experience design, engineering, applied data science, business strategy, planning and marketing.

Led business, licensing, online services, IT, facilities and data analytics for the $4B Halo franchise. Launched Halo games from 2010 – 2016 that collectively *sold over 25M units* including, Halo CE Anniversary, Halo 4, Halo Spartan Assault and Spartan Strike (mobile), Halo the Master Chief Collection, and Halo 5: Guardians.• *Grew licensing revenue to over $20M in four years.* • Executive produced Halo 4: Forward Unto Dawn, the first live action Halo web series, a marketing vehicle with a 10% positive revenue return. • Developed business case for the *Showtime Halo TV show,* currently in production.

Created a business plan for the future of cloud-based entertainment across video games, TV, film, print and music as strategic business lead for an incubation team in J Allard’s design studio.

Created business strategy and forged key partnerships for the 2009 and 2010 major releases of Xbox LIVE, including family accounts, premium content subscriptions, the Xbox LIVE rewards program, TV App strategy and Facebook, Twitch, Netflix and Last.fm integrations.

• Led the business development, finance and strategy teams for the Xbox third party publishing business. • Created the Xbox 360 Publisher License Agreement and related financial systems for royalty invoicing and collections driving an $800M P&L. • Created and operated several incentive programs strategic partnerships with key publishers and developers, including EA, Activision, Take-Two, Capcom, Harmonix and Square Enix. • Delivered a strategic advantage to Microsoft in the 7th generation console wars, including critical E3 announcements such as Square Enix support in 2005, exclusive GTA PDLC in 2009, and several third-party exclusive titles that drove console sales.

Provided IP and transaction support for AT&T Wireless’s 3G ‘mMode’ data services.

Structured, negotiated and closed over $60M in private financing for an online billing company.