Drive sales strategy, execution and measurement for the Dunlop line of guitar accessories, (pedals, cables, picks, strings, slides, capos, straps, strap locks, etc.). Protect the Dunlop brand through cross-functional corporate initiatives.- Partner with Dunlop’s largest accounts to develop strategies to drive category assortment and retail real estate increases. Dunlop book of business increased 5-10% YOY 8 years running- Grew existing Sweetwater account 20%-60% 8 years running by leveraging exclusive website builds, NPI, educational pieces, on-site sales training, SE contests and strategic relationship building- Secured and developed Amazon.com account to #2 revenue generator in 5 years through contract negotiations, site development, A+ content, Prime Day promotions and MAP enforcement- Developed Guitar Center variety pick pack line to encourage players to explore a pick’s effect on tone and playing style. SKUs are the best-selling within the Dunlop pick category while also bringing cross-sell lift to individual pick SKUs- Concepted and executed exclusive Musician’s Friend Crybaby Month, including homepage tile and landing page, special bundled pricing and gift card with purchase promotion, resulting in 65% increase in YOY lift for that month- Protect the Dunlop brand through electronics MAP policy initiation, entailing policy development, vendor negotiation and execution, client communications, implementation and enforcement. Policy enabled 20% increase in client margins in addition to 34% increase in Dunlop sales over a 3-year period- Leverage proprietary competitive intelligence in collaboration with product in the development of opportunistic SKUs. Examples include Prime Distortion pedal, Analog Chorus pedal, and Capo/String combo pack- Ideate and partner with internal and client marketing on artist/product tie in through multi-channel campaign promotions, including social media, print and web (e.g., Marcus Miller Instagram live Sweetwater promotion)

Grow and manage a mix of international accounts on behalf of the Dunlop brand in South America, Central America and Europe- Grew the South America business 52% over a 3 year period by fostering competition within and between countries. Opened sales channels through restructuring existing distributor agreements, forging multiple distributor partnerships within select countries and expanding Argentinian distribution center footprint into multiple countries. Additionally, developed pricing structure to spur volume purchasing and drive high-end product sell through