Matt Mcdonnell, Mba Email & Phone Number

Arlington Heights, Il, Us

Batavia, Il, Us

Lead Marketing and Ecommerce teams for beloved school science supplier and edtech company.

Led marketing strategy development and implementation, including business-critical digital transformation.-Redesigned all marketing touch points including relaunch of website and digital marketing (SEO, SEM, Display & Social) resulting in increases in visits, conversions rate, transactions,revenue and social media reach.-Launched digital referral program. -Consolidated regional programming into more efficient national promotions leading to sales lift while reducing agency spend and headcount.-Led inbound B2C customer care group (6 team members)during interim period.

Downers Grove, Illinois, Us

Led team of 11 brand management professionals focused on building market leading brands such as Pyrex, Corelle, CorningWare, Snapware, Chicago Cutlery and Revere. Responsible for P&L, commercialization, marketing communications and advertising, and agency management.• Transformed a traditional marketing activation organization to a digital-first, 360-degree consumer experience focused team. Developed digital marketing programs on three brands that drove brand awareness, engagement and conversion resulting in positive ROAS. • Developed social media and content creation program covering six brands resulting in increased community sizes, increased website traffic from social, and improved paid social efficiencies on less annual spend.• Led development of commercialization of new product development and innovation process to launch six major new products

Downers Grove, Illinois, Us

Led team of supply chain and brand marketing professionals for Tool and Specialty business focused on Home Center, Craft and Industrial markets. Responsible for P&L, supply chain, marketing, new product development, agency selection and vendor management. • Drove brand 3 year growth due to improved sales strategy leading to multiple successful product line reviews and accelerated new product launches.• Transformed supply chain processes with internal and key supplier resources to improve planning and EDI integration improvement of inventory turns. • Integrated customer forecasting process with improved tools for sales team and supply chain professionals resulting in best-in-corporation average forecasting accuracy.

Chicago, Il, Us

Led innovation strategy and product management for $450M hand tool business. Responsible for product development, manufacturing partnership identification, product lifecycle management, and marketing strategy for hand tools lines in Retail and Industrial Channels. Coached and developed a team of product managers. • Led cross-functional internal and external teams through product development process resulting in $20M in new sales with focus on consumer-tested concept development, Voice of Customer analysis and comprehensive marketing launches.• Expanded industrial focused Craftsman Industrial brand with 150% increase in new items by reigniting stalled development process based on product gap analysis and market trends resulting in revenue growth of 11%. Led product assortment selection for 450 page Industrial channel focused catalog. • Developed brand’s first product offering for Club Channel.• Oversaw brand’s largest sourcing initiative with anticipated 5-year cumulative cost savings of $50M.

Chicago, Il, Us

Managed strategic and tactical marketing activities for $400M power tool portfolio including creating marketing plans, developing broadcast and online communication, launching new products, building promotions, and managing external agencies.• Restored growth to portable power tools category by developing and executing a marketing strategy that drove a sales increase of 27% and regained #1 market share position for first time in 5 years.• Managed creative development for TV and online communications and managed media planning for $40M annual spend including media partnerships and activations with DIY Network and ESPN. • Developed brand “store within a store” concept including all signing, product education and consumer communication that launched in 700 Ace Hardware stores nationwide.• Managed Craftsman’s NASCAR sponsorship including development of inaugural “NASCAR Craftsman Wrenchman Award” and NASCAR-themed promotions at retail and online.

St Paul, Mn, Us

Developed Strategic Plan for division encompassing 5-year financial, marketing, and supply chain plans in a turnaround situation.Managed all marketing aspects of product line including channel management, pricing strategy, consumer and business marketing communications, agency & vendor relations, sales training, market research, trade shows, international sales & subsidiary development and new product development & rationalization.

St Paul, Mn, Us

Consulted on marketing and strategy projects across 3M including the Health Care, Consumer, Displays and Occupational Health businesses. Recommendations led to new market entry, revised pricing strategy and product rationalization.

Louisville, Ky, Us

Analyzed brand’s position in club store channel and developed group-wide strategy recommendation based on internal market data, market visits and interviews.

Mba, Marketing

Bs, Accounting

Education record