Matt Mcdonnell, Mba

Matt Mcdonnell, Mba Email and Phone Number

Vice President of Marketing and Digital Engagement @ Young Innovations
Arlington Heights, IL, US
Matt Mcdonnell, Mba's Location
Arlington Heights, Illinois, United States, United States
Matt Mcdonnell, Mba's Contact Details
About Matt Mcdonnell, Mba

As a seasoned marketing executive with over 15 years of leadership experience across Fortune 100 and PE-backed companies, I specialize in crafting and executing strategies that drive substantial business growth and brand profitability. My expertise lies in transforming complex challenges into actionable strategies, communicating these strategies effectively, and building high-performing cross-functional teams that deliver exceptional results.Core Competencies:Strategic Marketing Leadership: Designing and implementing integrated marketing programs that boost awareness, engagement, and revenue.Creative and Analytical Excellence: Utilizing a blend of innovative thinking and data-driven analysis to elevate brand presence and market share.Ecommerce & Digital Marketing: Leading double-digit growth through innovative digital marketing strategies and the strategic inclusion of AI to enhance online performance and customer engagement.Innovation and Product Launch: Enhancing innovation processes to accelerate product development and ensure successful market launches.Team Development and Leadership: Cultivating and leading dynamic teams to achieve and exceed business objectives.P&L Management: Overseeing profit and loss responsibilities up to $400M.My diverse background spans K-12 education, EdTech, value-add distribution, consumer durables, housewares, building products, tools, services, and diversified industrials. I’ve driven impactful marketing initiatives for renowned organizations, including Flinn Scientific, Corelle Brands, Brook Furniture, Sears Holdings Corp (CRAFTSMAN Brand group), and 3M Company.I’m passionate about assembling and leading teams that drive value and craft compelling marketing strategies

Matt Mcdonnell, Mba's Current Company Details
Young Innovations

Young Innovations

View
Vice President of Marketing and Digital Engagement
Arlington Heights, IL, US
Website:
ydnt.com
Employees:
502
Matt Mcdonnell, Mba Work Experience Details
  • Young Innovations
    Vice President Of Marketing And Digital Engagement
    Young Innovations
    Arlington Heights, Il, Us
  • Flinn Scientific, Inc.
    Vice President Marketing
    Flinn Scientific, Inc. Dec 2020 - Present
    Batavia, Il, Us
    Lead Marketing and Ecommerce teams for beloved school science supplier and edtech company.
  • Brook Furniture Rental
    Chief Marketing Officer (Cmo)
    Brook Furniture Rental Mar 2019 - Nov 2020
    Led marketing strategy development and implementation, including business-critical digital transformation.-Redesigned all marketing touch points including relaunch of website and digital marketing (SEO, SEM, Display & Social) resulting in increases in visits, conversions rate, transactions,revenue and social media reach.-Launched digital referral program. -Consolidated regional programming into more efficient national promotions leading to sales lift while reducing agency spend and headcount.-Led inbound B2C customer care group (6 team members)during interim period.
  • Corelle Brands
    Senior Director Of Brand Marketing (Brand Management And Digital Marketing)
    Corelle Brands Aug 2016 - Aug 2018
    Downers Grove, Illinois, Us
    Led team of 11 brand management professionals focused on building market leading brands such as Pyrex, Corelle, CorningWare, Snapware, Chicago Cutlery and Revere. Responsible for P&L, commercialization, marketing communications and advertising, and agency management.• Transformed a traditional marketing activation organization to a digital-first, 360-degree consumer experience focused team. Developed digital marketing programs on three brands that drove brand awareness, engagement and conversion resulting in positive ROAS. • Developed social media and content creation program covering six brands resulting in increased community sizes, increased website traffic from social, and improved paid social efficiencies on less annual spend.• Led development of commercialization of new product development and innovation process to launch six major new products
  • Corelle Brands
    Director Brand Marketing (Brand Management And New Product Innovation)
    Corelle Brands Jun 2013 - Jul 2016
    Downers Grove, Illinois, Us
    Led team of supply chain and brand marketing professionals for Tool and Specialty business focused on Home Center, Craft and Industrial markets. Responsible for P&L, supply chain, marketing, new product development, agency selection and vendor management. • Drove brand 3 year growth due to improved sales strategy leading to multiple successful product line reviews and accelerated new product launches.• Transformed supply chain processes with internal and key supplier resources to improve planning and EDI integration improvement of inventory turns. • Integrated customer forecasting process with improved tools for sales team and supply chain professionals resulting in best-in-corporation average forecasting accuracy.
  • Sears Holdings Corporation
    Director Of Product Management (Innovation And New Product Development)
    Sears Holdings Corporation Jun 2011 - Jun 2013
    Chicago, Il, Us
    Led innovation strategy and product management for $450M hand tool business. Responsible for product development, manufacturing partnership identification, product lifecycle management, and marketing strategy for hand tools lines in Retail and Industrial Channels. Coached and developed a team of product managers. • Led cross-functional internal and external teams through product development process resulting in $20M in new sales with focus on consumer-tested concept development, Voice of Customer analysis and comprehensive marketing launches.• Expanded industrial focused Craftsman Industrial brand with 150% increase in new items by reigniting stalled development process based on product gap analysis and market trends resulting in revenue growth of 11%. Led product assortment selection for 450 page Industrial channel focused catalog. • Developed brand’s first product offering for Club Channel.• Oversaw brand’s largest sourcing initiative with anticipated 5-year cumulative cost savings of $50M.
  • Sears Holdings Corporation
    Brand Manager, Craftsman (Brand Management And Innovation)
    Sears Holdings Corporation Mar 2009 - Jun 2011
    Chicago, Il, Us
    Managed strategic and tactical marketing activities for $400M power tool portfolio including creating marketing plans, developing broadcast and online communication, launching new products, building promotions, and managing external agencies.• Restored growth to portable power tools category by developing and executing a marketing strategy that drove a sales increase of 27% and regained #1 market share position for first time in 5 years.• Managed creative development for TV and online communications and managed media planning for $40M annual spend including media partnerships and activations with DIY Network and ESPN. • Developed brand “store within a store” concept including all signing, product education and consumer communication that launched in 700 Ace Hardware stores nationwide.• Managed Craftsman’s NASCAR sponsorship including development of inaugural “NASCAR Craftsman Wrenchman Award” and NASCAR-themed promotions at retail and online.
  • 3M
    Marketing Development Manager (Innovation And Corporate Strategy)
    3M May 2006 - Sep 2008
    St Paul, Mn, Us
    Developed Strategic Plan for division encompassing 5-year financial, marketing, and supply chain plans in a turnaround situation.Managed all marketing aspects of product line including channel management, pricing strategy, consumer and business marketing communications, agency & vendor relations, sales training, market research, trade shows, international sales & subsidiary development and new product development & rationalization.
  • 3M
    Senior Strategic Business Analyst
    3M Aug 2004 - Apr 2006
    St Paul, Mn, Us
    Consulted on marketing and strategy projects across 3M including the Health Care, Consumer, Displays and Occupational Health businesses. Recommendations led to new market entry, revised pricing strategy and product rationalization.
  • Brown-Forman
    Brand Management Intern
    Brown-Forman May 2003 - Aug 2003
    Louisville, Ky, Us
    Analyzed brand’s position in club store channel and developed group-wide strategy recommendation based on internal market data, market visits and interviews.

Matt Mcdonnell, Mba Skills

Product Development Market Research Brand Management Product Management Integrated Marketing Strategy Marketing Product Launch Marketing Communications Market Planning Management Marketing Strategy Leadership Strategic Planning Social Media Cross Functional Team Leadership Product Marketing Content Development Consumer Products P&l Management Advertising Social Media Marketing Online Advertising Competitive Analysis Marketing Management Digital Marketing

Matt Mcdonnell, Mba Education Details

  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    Marketing
  • Marquette University
    Marquette University
    Accounting
  • Saint Viator High School
    Saint Viator High School

Frequently Asked Questions about Matt Mcdonnell, Mba

What company does Matt Mcdonnell, Mba work for?

Matt Mcdonnell, Mba works for Young Innovations

What is Matt Mcdonnell, Mba's role at the current company?

Matt Mcdonnell, Mba's current role is Vice President of Marketing and Digital Engagement.

What is Matt Mcdonnell, Mba's email address?

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What schools did Matt Mcdonnell, Mba attend?

Matt Mcdonnell, Mba attended Indiana University - Kelley School Of Business, Marquette University, Saint Viator High School.

What skills is Matt Mcdonnell, Mba known for?

Matt Mcdonnell, Mba has skills like Product Development, Market Research, Brand Management, Product Management, Integrated Marketing, Strategy, Marketing, Product Launch, Marketing Communications, Market Planning, Management, Marketing Strategy.

Who are Matt Mcdonnell, Mba's colleagues?

Matt Mcdonnell, Mba's colleagues are Claire Yates, Anita Sterk, Erica Applegate, Christine Chabalowski, Kimberly Hall, Jack Dietz, Holly Baxa.

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