I lead a team of editors, designers and operations personnel to create award-wining, audience-grabbing, excellence-achieving content for clients. I understand the role data and analytics play in a content marketing program, and how to use them effectively. Our team has overcome the hurdles of a global pandemic and rapidly shifting social and economic conditions to create powerful content across video, print, the web, social and live events. The results: massive increases in audience acquisition and engagement though content that has won awards such as Content Marketing Agency of the Year and the Effie. My previous life as a journalist prepared me for success in content marketing. When your job is to gain a thorough understanding of complex, unfamiliar issues and explain them to general audiences, you build the muscles for storytelling and audience engagement that are essential to content marketing success.
Listed skills include Copy Editing.