• Led the redesign of the mobile interface and search functionality, enhancing brand alignment and user engagement, expected to boost customer retention and sales post launch.• Collaborated with engineering and marketing teams to integrate responsive design and UI innovations, significantly enhancing the mobile user experience.

• Directed the overhaul of McKesson’s ERA system, enhancing functionalities for order tracking and team management, which boosted system adoption by 40%.• Applied advanced UX methodologies and Agile principles to streamline workflows and improve compliance, leading to improved operational efficiency.

• Developed the UX/UI strategy for all projects, optimizing design elements to enhance interface accessibility and Developed and implemented a user-centered design strategy that increased user satisfaction and engagement through improved usability and interactive prototyping.• Led rapid prototyping sessions and user testing to refi ne product designs, effectively reducing time-to-market and enhancing user feedback integration.

• Drove the agency's strategic direction and creative output, establishing and leading innovative design solutions that increased client satisfaction and engagement.• Fostered a collaborative environment that encouraged creativity and rapid growth, securing multiple long-term client contracts through effective team leadership and project management.

• Led the UX/UI design across all major projects, enhancing client digital experiences and increasing user engagement through tailored, data-driven design strategies.• Managed end-to-end design processes, from conceptualization through to execution, applying advanced prototyping and user testing techniques to refine product offerings.

• Orchestrated a full redesign of the e-commerce platform, which modernized the brand’s online presence and significantly boosted user interaction and sales.• Coordinated website enhancements and e-commerce operations, overseeing all aspects of online merchandising and marketing initiatives to ensure a cohesive brand identity and customer experience.