Matt Middleberg Email & Phone Number

Greater New York City Area

• Mentor and lead high-functioning team of analysts responsible for extracting key insights from data sets to drive continuous improvement to critical programs and processes
• Set and manage division’s strategic roadmap and portfolio, updating stakeholders and senior executives on priority, risks, budget, timing and vision
• Drive large-scale initiatives from start to finish, with minimal direction; develop business cases and project plans, write user stories, prioritize backlog, and work and maintain alignment with cross-functional teams.
• Developed mobile application for car dealers to scan vehicle barcodes and activate radio demos; utilized by over 2,500 daily users, decreasing call center costs by $100K+ annually
• Deployed machine learning model to assess health of data feeds from 40,000+ car dealers and service shops, resulting in the correction of over 2,000 data feeds and 16,000 incremental trial per year

Greater New York City Area

• Led reporting and analytics focused initiatives, using Waterfall and Agile methodologies
• Redesigned reporting system from ground-up; set up servers, utilized SQL to build datamarts, developed dashboards in Tableau and automated report refresh and posting to online repository with Python
• Monitored system processing for main source of divisional revenue; 70+ external partner data feeds, representing 200M+ records and 8M+ customer trials per year

Greater New York City Area

• Managed relationship with external partner’s technical teams; coordinating effort to onboard partner, developing and reviewing data specs, researching and fixing data feed disruptions
• Launched customer-focused email campaign, using tokenized URL, to reduce barrier to trial activation; increased trial take rate by 2 points

• Led cross-functional team on developing and releasing Salesforce tool, allowing trucking fleets to effectively self-manage their company’s subscriptions, reducing operating costs by over 50%
• Managed a promotional budget of $5M+ for partnerships with organizations such as Best Buy, Amazon etc.
• Partnered with legal counsel, business alliance teams, retail account managers, and senior management to draft all divisional contracts, purchase orders and promotional offers