Matt Middleberg Email & Phone Number

Greater New York City Area

• Mentor and lead high-functioning team of analysts responsible for extracting key insights from data sets to drive continuous improvement to critical programs and processes• Set and manage division’s strategic roadmap and portfolio, updating stakeholders and senior executives on priority, risks, budget, timing and vision• Drive large-scale initiatives from start to finish, with minimal direction; develop business cases and project plans, write user stories, prioritize backlog, and work and maintain alignment with cross-functional teams on solution, reporting, testing and program launch• Developed mobile application for car dealers to scan vehicle barcodes and activate radio demos; utilized by over 2,500 daily users, decreasing call center costs by $100K+ annually• Deployed machine learning model to assess health of data feeds from 40,000+ car dealers and service shops, resulting in the correction of over 2,000 data feeds and 16,000 incremental trial per year

Greater New York City Area

• Led reporting and analytics focused initiatives, using Waterfall and Agile methodologies• Redesigned reporting system from ground-up; set up servers, utilized SQL to build datamarts, developed dashboards in Tableau and automated report refresh and posting to online repository with Python• Monitored system processing for main source of divisional revenue; 70+ external partner data feeds, representing 200M+ records and 8M+ customer trials per year

Greater New York City Area

• Managed relationship with external partner’s technical teams; coordinating effort to onboard partner, developing and reviewing data specs, researching and fixing data feed disruptions• Launched customer-focused email campaign, using tokenized URL, to reduce barrier to trial activation; increased trial take rate by 2 points

• Led cross-functional team on developing and releasing Salesforce tool, allowing trucking fleets to effectively self-manage their company’s subscriptions, reducing operating costs by over 50%• Managed a promotional budget of $5M+ for partnerships with organizations such as Best Buy, Amazon etc. • Partnered with legal counsel, business alliance teams, retail account managers, and senior management to draft all divisional contracts, purchase orders and promotional offers