Developed and executed the Marketing strategy including key initiatives such as lead generation, digital marketing, social media, customer engagement and loyalty programs.

Led the strategy and development of all internal and external customer communications and sales tools, including marketing collateral, email campaigns, promotions, e-newsletters, websites, corporate blog, press releases, and video development.

Developed and managed the $10 million annual department budget, providing daily recommendations to leadership on projected spend and revenue of marketing programs.

Led the day-to-day operations of a $4 million annual account, responsible for executing marketing initiatives including product launches, segmentation strategy, and customer experience. Developed new proposals, detailed project plans, and tracked budgets of key initiatives.

Tracked and evaluated key marketing metrics, reporting on the ROI of campaigns, programs, offers, channels, markets, and products. Improved direct mail results of a regional cable provider, achieving $450,000 in annual savings ($2.75 million total spend) and a 20% increase in response in 4 months.

Served as primary copywriter, editor and client service representative for high priority and strategic requests from key clients. Championed a rebranding effort of over 750 sales collateral items, completing 2 months ahead of the planned 6 month timeline.

Advocated for passage of the Governor's legislative priorities, including the largest overhaul of Ohio's tax code in the last 40 years.

Served as a liaison between the Senate President and 32 state senators, advising on complex policy issues and formulating legislation. Consulted on political campaigns, advising in the areas of grass roots, polling, fundraising, mass media, and direct mail efforts.