Matt Leonard work email
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Matt Leonard personal email
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I'm an experienced Founder and Marketing Executive with a passion for growing companies and helping team members thrive. Having developed Marketing teams at companies of all sizes, I'm fortunate to have learned from some amazing leaders, and founders. If Marketing and Growth weren't my role, I'd be a teacher. Aspiring author - book in progress.Some areas I've loved:Subscription Models: Classpass, Codecademy, Grubhub+, RockbotStartups: Tripadvisor (IPO), Classpass (Exit), Glamsquad, Codecademy (Exit)Marketplace: Tripadvisor, Classpass, Glamsquad, GrubhubTeam Sizes: 1 - 50+Functions: Both B2C and B2B - Acquisition (all channels), Retention (all channels, loyalty, multiple business models), Brand, Experimentation, Pricing Strategy, Data Science, Product Marketing, Go-to-market (physical products included), Operations, Strategy and Analytics, Partnerships, ABM, EventsBudgets Sizes (monthly): $50k - $10m+
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Growth SpecialistResortpassNew York, Ny, Us -
Chief Marketing OfficerPurple Carrot Oct 2022 - PresentNeedham, Ma, Us -
Senior Vice President MarketingRockbot Apr 2021 - Sep 2022Oakland, California, UsRockbot empowers tens of thousands of businesses, of all sizes, to level up their in-store experience using Music, TV, and Digital Signage.Rockbot TV: GTM for our streaming TV for Business service completed. Rockbot TV has launched and is already in thousands of businesses, brands, and places. -
Senior Director Of MarketingGrubhub 2019 - 2021Chicago, Illinois, UsMy team of 50+ talented marketers located in NY, Chicago, and SF were responsible for Grubhub’s total order volume. Team functions included the responsibility (and launch of) Grubhub+, Subscriber acquisition and order behavior, SEO, CRM, Data Science, Product Marketing, Partnerships, Virtual Restaurants, and Search. We did these across Diner, Restaurant and Driver teams with a multi-million dollar monthly budget. Delivered and ideated on Brand experiences to both existing customers and products.I also served as the Marketing lead for Grubhub across Product, Pricing, Loyalty, and Engineering, responsible for the prioritization of new and existing projects, or verticals. -
Vp Of MarketingCodecademy 2018 - 2019New York, Ny, UsCMO-level role focused on elevating the Codecademy brand. Through goal-driven customer segmentation, plans/pricing restructure, and funnel optimization I was able to drive immediate, record growth for an 11 year old company. The infrastructure created offered a sustainable growth path (ie growth was not bought irrationally).Customer segmentation strategy segued into a repositioning towards outcome-based learning, joined with production and execution of UGC Success Stories. -
Vp - Growth & RetentionGlamsquad 2017 - 2018New York, Ny, UsSuccessfully led the Glamsquad growth team through a physical product launch and retail integrations with CVS.Grew acquisition of both stylists and consumers, enabling peak-time service availability.Built a Wedding product to reduce stylist travel needs and maximize daily revenue, resulting in a 400% revenue increase vs standard travel days. -
Director - Acquisition & WebClasspass 2016 - 2018New York, Ny, UsResponsible for the strategic direction, and team management, of Paid Acquisition, Organic Search, Price Optimization, and CRO, along with accompanying P&L responsibilities for each unit. Led Content Marketing and also managed a large Editorial team responsible for communicating the Classpass brand value.Developed strategies for and managed cross-functional growth initiatives across Marketing, Product, Client Experience and Engineering to target KPIs.Focused on both domestic and international expansion, along with existing market penetration. -
Vp Of Growth & DistributionThe Motley Fool 2014 - 2015Alexandria, Virginia, UsCross-functionally managed Fool.com growth through a team of 400 financial writers, Marketing, Product, Engineering, and the world's largest investing community. -
Director - Traffic Acquisition & Revenue ManagementTripadvisor 2008 - 2014Needham, Ma, UsBuilt and managed teams responsible for growing multiple brands within the Tripadvisor/Expedia/Cruise Critic organization through SEO, SEM, CRM, CRO and Revenue Management (P&L responsibility and revenue optimization).Developed strategies for and managed cross-functional growth across Marketing (Brand and Performance), Product, and Engineering. -
President, FounderThumbwrestle, Llc & Certified Call Center, Llc 2001 - 2007Founded a marketing agency specializing in both Digital Services and early-stage mobile marketing (SMS). Acquired in 2007.Founded a financial-centric call center. Acquired in 2007.
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Vice President / PresidentAce Financial Services, Inc. 1993 - 2007Fresno, California, UsGrew a 3-store family business into an 85-location, diversified, Financial Services leader. Acquired in parts between 2007 and 2015.
Matt Leonard Skills
Matt Leonard Education Details
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University Of Pittsburgh
Frequently Asked Questions about Matt Leonard
What company does Matt Leonard work for?
Matt Leonard works for Resortpass
What is Matt Leonard's role at the current company?
Matt Leonard's current role is Growth Specialist.
What is Matt Leonard's email address?
Matt Leonard's email address is mj****@****ail.com
What schools did Matt Leonard attend?
Matt Leonard attended University Of Pittsburgh.
What skills is Matt Leonard known for?
Matt Leonard has skills like Landing Page Optimization, Organic Search, Keyword Research, Conversion Optimization, Ppc, Sem, Seo, E Commerce, Search Analytics, Web Marketing, Digital Marketing, Search Advertising.
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