Supported the AT&T Business organization with detailed analysis of complex business data to deliver actionable insights for strategic, data-driven business decisions.Selected accomplishments:-Leveraged Adobe Analytics to deliver impactful analysis of website traffic enabling actionable, data-driven decisions; enhanced MMM/MTA advertising targeting & optimization and content personalization with Target A/B testing.-Promoted strong Adobe webSDK data integrity with detailed… Show more Supported the AT&T Business organization with detailed analysis of complex business data to deliver actionable insights for strategic, data-driven business decisions.Selected accomplishments:-Leveraged Adobe Analytics to deliver impactful analysis of website traffic enabling actionable, data-driven decisions; enhanced MMM/MTA advertising targeting & optimization and content personalization with Target A/B testing.-Promoted strong Adobe webSDK data integrity with detailed data audits leveraging the ObservePoint tool and data-layer debugging. Greatly reduced erroneous data contaminating reporting.-Consulted cross-functional teams on ad campaign tracking best practices to reduce trafficking errors within Adobe, Eloqua, & Salesforce and enhanced reporting granularity for precise reporting highlights and enables advanced segmentation for future marketing activations.-Conducted Adobe training sessions to democratize our reporting across departments – elevating Adobe Workspace usage and creating reporting promoters.-Worked collaboratively with tech development teams to quickly correct issues and add new tracking enhancements to our ecommerce sites, as an Adobe Analytics Admin and technical ambassador Show less

• Created detailed Adobe Analytics reporting to provide marketing and business insights for AT&T Business Marketing. Identify tagging issues and gaps to improve data integrity for reporting continuity.• Working as a Sr. Marketing Business Systems Analyst with Dell I manage Tenet Healthcare’s network of nationwide hospital websites during digital marketing upgrade into CRM, marketing automation, app development and initiation of a corporate, localized social media strategy.• As a Sr… Show more • Created detailed Adobe Analytics reporting to provide marketing and business insights for AT&T Business Marketing. Identify tagging issues and gaps to improve data integrity for reporting continuity.• Working as a Sr. Marketing Business Systems Analyst with Dell I manage Tenet Healthcare’s network of nationwide hospital websites during digital marketing upgrade into CRM, marketing automation, app development and initiation of a corporate, localized social media strategy.• As a Sr. Digital Marketing Analyst with Academic Partnerships I provided guidance on digital marketing testing & campaign performance to optimize marketing efforts and streamline business operation. • As a Social Media Community Manager I promote and elevate the AT&T brand through social engagement; humanizing the corporate voice, increasing retention, and capitalizing on switch opportunities. • Created a full social media content marketing strategy for Safeway Driving School to build brand authority maximize on the limited customer lifecycle. • Developed social media concepts to build positive brand sentiment and increase customer engagement for eatZi's Market & Bakery.• Consulted AeraVida jewelry on the implementation of an email marketing platform & ecommerce strategy. • Consulted Leap Wealth Financial on the development of a lead generation and new client acquisition campaign including direct mail, email marketing and web & TV promotional marketing videos. Show less

Working as a Sr. Marketing Business Systems Analyst with Dell I manage Tenet Healthcare’s network of nationwide hospital websites during digital marketing upgrade into CRM, marketing automation, app development and initiation of a corporate, localized social media strategy.

• Program managed a cross-functional team to execute the, first-ever; AT&T Innovation Games meeting that, through a series of business centric games, provided AT&T with direct customer needs insight enabling effective future product development and prioritization.• Created the Ops Report database to obtain advanced metrics to illustrated the effective impact of Customer Advisory Council meetings with AT&T’s largest business network clients.• Lead the SharePoint development of website… Show more • Program managed a cross-functional team to execute the, first-ever; AT&T Innovation Games meeting that, through a series of business centric games, provided AT&T with direct customer needs insight enabling effective future product development and prioritization.• Created the Ops Report database to obtain advanced metrics to illustrated the effective impact of Customer Advisory Council meetings with AT&T’s largest business network clients.• Lead the SharePoint development of website enhancements to the Council Connections site, providing upgraded user administration and new request process handling.• Assisted with the research and implementation of a mobile meeting app that provided for an interactive meeting experience for council attendees and eliminated the need for printed meeting materials. • Developed a department budget auditing spreadsheet, utilizing advanced pivot tables, to illustrate real-time, actual expenses vs. future budgeted spending for more accurate fiscal adjustments. Show less

• Implemented visual social media strategies which became our 2 largest referral traffic drivers: Houzz & Pinterest.• Fully analyzed their email marketing program and implemented strategies for deliverability, advanced segmentation, style & inbox rendering, social integration, list growth on the Kaliomail EMS.• Managed 3000+ SKUs on 3 uniquely branded ecommerce websites, utilizing the CV3 CMS.• Upgraded their marketing automation by redesigning their emails and strategy for increase… Show more • Implemented visual social media strategies which became our 2 largest referral traffic drivers: Houzz & Pinterest.• Fully analyzed their email marketing program and implemented strategies for deliverability, advanced segmentation, style & inbox rendering, social integration, list growth on the Kaliomail EMS.• Managed 3000+ SKUs on 3 uniquely branded ecommerce websites, utilizing the CV3 CMS.• Upgraded their marketing automation by redesigning their emails and strategy for increase conversion for cart abandonment, receipt/thank you, new customers, email newsletter signups. • Directed the outsourced website development team on the deployment on web and email project initiatives.• Bolstered website functionalities to enhance online user experience & onsite merchandising capabilities.• Enhanced their online and email tracking analytics by upgrade their Google Analytics effectiveness.• Worked with graphic designer to develop a clean and cohesive branding identity and style for their email and web presence.• Performed an SEO audit and made key changes to increase organic search engine traffic to their sites and provided more cost effective SME pricing due to increased page and keyword rank. Show less

• Developed Daltile and American Olean’s Pinterest strategies and implemented their brands’ accounts. Pinterest has quickly become one of Daltile’s top provider of referral traffic from inbound marketing efforts.• Lead the development of Daltile’s online presence for their product placement/embedded marketing efforts on Extreme Makeover: Home Edition, HGTV, and the DYI Network.• Evaluated and implemented the Campaign Monitor email marketing system (EMS) with SalesForce CRM integration… Show more • Developed Daltile and American Olean’s Pinterest strategies and implemented their brands’ accounts. Pinterest has quickly become one of Daltile’s top provider of referral traffic from inbound marketing efforts.• Lead the development of Daltile’s online presence for their product placement/embedded marketing efforts on Extreme Makeover: Home Edition, HGTV, and the DYI Network.• Evaluated and implemented the Campaign Monitor email marketing system (EMS) with SalesForce CRM integration, to enhance Daltile’s external promotional email marketing with advanced list segmentation, tracking analytics and optimized html email creation.• Lead the development Daltile’s internal email communications platform; connecting the EMS to a new intranet portal to elevate communication development, list management, and user level tracking.• Managed the creation of an annual editorial calendar for Daltile’s email and social media marketing campaigns.• Consulted the marketing team on email marketing best practices in click optimization, deployment scheduling, email client rendering.• Directed multiple agency vendors in the execution of an SEO audit and site-wide optimization of Daltile.com. Show less

Social Media Marketing • Engaged and monitored our social media channels (Facebook, Twitter, Linkedin, YouTube, Foursquare) to harness member/customer/fan engagement, campaign effectiveness and company/brand reputation quality control. • Set up reporting to analyze for trends and to identify thought leaders and key influencers to help promote our company and spur on continued online communication.Email Marketing• Strategically planned, developed, and deployed targeted HTML… Show more Social Media Marketing • Engaged and monitored our social media channels (Facebook, Twitter, Linkedin, YouTube, Foursquare) to harness member/customer/fan engagement, campaign effectiveness and company/brand reputation quality control. • Set up reporting to analyze for trends and to identify thought leaders and key influencers to help promote our company and spur on continued online communication.Email Marketing• Strategically planned, developed, and deployed targeted HTML email marketing campaigns and member newsletters while tracking and testing key analytics as a measure of campaign success and to improve the content for future eblast. Through our efforts, email marketing was a consistent driver of sales, foundation non-profit donations, membership retention, conference registration and traffic to web content.Online Marketing• Developed and managed webpages and micro-sites, using the SiteFinity content management system and Aptify CRM, while utilizing the latest online retail & merchandising tactics and web best practices while maximizing MPI’s site for search engine optimization (SEO).• Optimized and managed successful Google AdWords search engine marketing campaigns (SEM/PPC). General Marketing Management• Managed multiple vendors and coordinated internal resources for the production of online and mobile conference websites, apps, promotional videos, e-newsletters and marketing emails. Digital Advertising• Managed and implemented our online, email and mobile banner advertising; totaling $1.5M in annual sales, using AdSpeed ad servers to manage DART tags and other banner ad formats. Show less

• Developed a complex system for financial incentive modeling accurately forecasting $2.5 million incentive payout for 2006 budget.• Facilitated setup and implementation of New Innovations Residency Management Suite application to simplify complex process of rotation scheduling and cross-evaluation of department’s 365 faculty and 156 residents.• Designed and maintained the Internal Medicine Intranet improving communication and distribution of departmental information.• Conducted… Show more • Developed a complex system for financial incentive modeling accurately forecasting $2.5 million incentive payout for 2006 budget.• Facilitated setup and implementation of New Innovations Residency Management Suite application to simplify complex process of rotation scheduling and cross-evaluation of department’s 365 faculty and 156 residents.• Designed and maintained the Internal Medicine Intranet improving communication and distribution of departmental information.• Conducted Faculty Space Survey to obtain valuable feedback from faculty to insure efficiency during the department’s, 300k sq ft, Space Reallocation and Renovation project.• Created, designed, and implemented Web pages for Internal Medicine’s site utilizing Vignette Content Manager Application and HTML coding. Show less

• Developed Dallas Cowboys Radio Network Texas coverage map using 56 Texas affiliates’ radio signal coverage area to show market gaps in network’s Texas coverage.• Updated and maintained affiliate station information, assisted with preparation of 2003 affiliate contracts and packages.• Executed Dallas Cowboys 2003 Draft Party promotion and Texas Rangers 2003 Opening Day promotion increasing listening audience attendance and advertising client / station exposure.