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Accomplished Brand and Product Marketing leader with over 20 years of experience driving brand growth and innovation across diverse industries, including automotive, retail, apparel, accessories, leather goods, sports, and entertainment. Currently serving as Head of Marketing & Product Development at The Moss Agency, where I lead licensed merchandise initiatives for Mitsubishi Motors and J. Holland & Co., overseeing product marketing and development, e-commerce, and wholesale. Former Global Director of Marketing at Oakley, where I directed a $460M DTC division, managing global marketing campaigns, product launches, and a $7M budget. Extensive experience in retail marketing, including the creation of Oakley’s omni-channel strategy and the launch of key stores and campaigns. Proven track record in business development, team leadership, securing retail accounts, and strategic partnerships, with a history of delivering significant revenue growth and brand alignment.
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Head Of Brand And Product MarketingThe Moss Agency Aug 2016 - PresentThe Moss Agency offers retail distribution and product development for licensed brands, athletes, artists and influencers who seek to grow their brand presence with their core audience. Our team consists of retail designers, marketers and manufacturers so that we can efficiently deliver on bringing your new product line to market. -
Global Director Of Marketing DtcOakley Jul 2015 - Mar 2016Foothill Ranch, Ca, UsLed global alignment of all direct to consumer marketing efforts across Oakley's DTC division. Responsible for creating and owning the global marketing calendar across all direct to consumer channels. Built go-to-market product launch efforts across DTC channels and aligned Global Brand Com teams for effective CRM, PR, key market advertising and social traffic driving efforts. Developed consumer engagement initiatives across strategic partnerships, sports marketing, field marketing and brand ambassadors. Set promotional calendar and direct mail efforts during peak sales periods in collaboration with outlet and wholesale channels. Led internal and external creative resources with team of four direct reports. -
Director Of BaseballOakley Mar 2015 - Jul 2015Foothill Ranch, Ca, UsResponsible for setting the athlete and brand communication strategy for Oakley's newly formed baseball division. Developed new product positioning across performance, custom and licensed eyewear and apparel categories. Reduced eyewear SKU count from 24 to 11. Established new media and wholesale partnerships with MLB, MLB BAM, MLB.com and MLB Shop. Set future strategy for all youth baseball initiatives including MLB Play Ball, Little League, High School and NCAA. Oversaw all league and team partnerships – MLB, Los Angeles Angels of Anaheim, New York Yankees and Texas Rangers.
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Director Of Retail MarketingOakley Oct 2011 - Mar 2015Foothill Ranch, Ca, UsLed all direct to consumer marketing efforts of Oakley’s North American owned retail division. Responsible for aligning annual retail calendar with brand, product and digital marketing teams ensuring desired sell-through and impact of key product initiatives. During this time we opened 44 new retail locations including concept, inline, pop-up and outlet stores. Our team produced national, local market and in-store, consumer promotions and events such as the Take London Olympic Sweepstakes, MLB Spring Training, NYC Marathon and Oakley Women’s Mini 10k. In addition I helped lead the global adoption of Oakley’s Omni – Channel platform and championed DTC alignment.
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Marketing ManagerApex By Sunglass Hut Sep 2008 - Oct 2011Established the marketing communication efforts for the sport specialty performance sunglass store from concept to a 22 store national retail chain. Chain is currently operating as Apex by Sunglass Hut. Led all marketing and PR initiatives including national sunglass survey resulting in media value of $X.XM, elevating the N3L brand position as the leader in sport performance eyewear. PR efforts in 2011 delivered placement in Self, Shape, Men’s Health, Cycle World, Golf Tips magazines. Increased annual vendor co-op fund over two-year period resulting in strengthened vendor relationships and expanded marketing efforts during critical sales seasons. Managed a dedicated creative team of four and oversaw the development of all visual merchandising, print, online, social media, and direct marketing campaigns.
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Co-Founder, Director Of Marketing2108 Vintage Cashmere Sep 2007 - Feb 2011Built all brand and consumer marketing efforts while providing oversight to all university licensing requirements for the custom cashmere apparel company. Expanded product line to satisfy retail and consumer demand to include scarves, hats, gloves and infant apparel. Drove co-op marketing initiatives through retail partner Barnes & Noble and university licensing partners including Harvard, Yale, U Penn, Cornell, Columbia, Johns Hopkins, and Dartmouth. Developed in-store visual merchandising fixtures and in-store POP, driving annual sell through.
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Marketing ConsultantMoss Agency 2006 - 2008Drove all facets of small marketing agency including business development, client relations, creative services, contract negotiation, agency outsourcing, HR, and financial reporting. Specialized in product marketing, business development and strategic planning for clients Pony Inc, AGEIA Technologies, Epic Wake Boats and South Peak Interactive. Brought four new products to market over a two-year time span.
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Marketing DirectorReverb Communications, Inc. 2005 - 2006Twain Harte, Ca, UsWorked along side client partners to create the marketing strategy that brought 15 products to market including Guitar Hero, Guitar Hero II (Red Octane), AGEIA PhysX Processor (AGEIA Technologies), Jackass the Videogame (Red Mile Entertainment). Managed internal team of two marketing associates, one creative designer and one PR consultant. -
Manager Of Business DevelopmentGmr Marketing 2003 - 2005New Berlin, Wi, UsManaged and authored new business proposals to lead experiential marketing agency sales efforts from ideation through client presentation. Secured new clients including New Balance, Visa USA, Nike, McDonalds, Mountain Dew, Bombardier. -
Account ExecutiveGmr Marketing 2001 - 2003New Berlin, Wi, UsOversaw and managed Xbox’s music entertainment properties: 2003 Lollapalooza Music Tour, 2003 Honda Civic Tour, 2002 Project Revolution . Managed sport properties: 2002 – 2003 Association of Volleyball Professionals (AVP), 2001 – 2003 Vans Triple Crown Series and Vans Skate Parks.
Matt Moss Skills
Matt Moss Education Details
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Michigan State UniversityMarketing
Frequently Asked Questions about Matt Moss
What company does Matt Moss work for?
Matt Moss works for The Moss Agency
What is Matt Moss's role at the current company?
Matt Moss's current role is Head of Brand and Product Marketing.
What is Matt Moss's email address?
Matt Moss's email address is ma****@****ail.com
What is Matt Moss's direct phone number?
Matt Moss's direct phone number is +151333*****
What schools did Matt Moss attend?
Matt Moss attended Michigan State University.
What skills is Matt Moss known for?
Matt Moss has skills like Marketing, Marketing Strategy, Brand Management, Relationship Marketing, Retail, Brand Development, Digital Marketing, Social Media Marketing, Advertising, Sales, Integrated Marketing, Merchandising.
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