We are Product Purpose, your new type of market research partner. A Virtual Network Agency, offering strategic insight support for FMCG/ CPG and Consumer Healthcare products and brands.- As a Virtual Agency, we're powered by a large global network of research specialists, marketers, technicians, academics, innovators and sample providers.- We provide full service research project design, delivery, business insight and supporting strategic direction, which begins with understanding you, your business and your product’s Purpose.- With fewer overheads we can then deliver much more for your research budget with more speed and more agility.- We are experts in New Product Development (NPD) and product innovation but with a focus on the whole Product Life-cycle (from ideation to in-market renovation).- Specialising in Health & Personal Wellbeing, and Food & Drink FMCG, we dig into consumer interaction, and connection with your products across multiple judgement moments.- This includes the development and communication of your proposition, the shopper experience of buying it to the in-home consumer experience of using and living with it.

Supporting the great team at Concept Sauce with board level strategic partnership and leadership along with shopper research and insight consultancy.

Leading the UK's role (now via Product Purpose's membership) within the international network of 35 agencies. Working closely with partners across Europe, Asia, Australasia, North and South America.

Lecturing and tutoring postgraduate students at one of the UK's leading universities. Linking theory and practise in strategic marketing, including international product launching and the role of consumer insight in FMCG/ CPG.

Senior Director and Lead of the 'Health and Wellbeing' Team (Personal Care, Personal & Home Hygiene, GSL & OTC Consumer Healthcare), researching developed and, primarily, emerging markets:- Responsibility for high value key accounts in these sectors overseeing large-scale multi-country projects- Member of Consumer Division Senior Leadership Team- Consultant on new product development research including major launches and renovations on leading global brands- Key focus on the patient journey touch-points fusing primary research and 'big data' to assist in all stages of user experience, NPD, in-market renovation and shopper insight- Forecasting expert for sales value and volume modelling, from full volumetrics to advanced volumetric conjoint outputs- Interest in using psychometric techniques and behavioural sciences in research- Strategic planner and initiative driver (working with and without the Bus Dev and Marketing functions)Within this role I:- Mentor and develop members of the Team, including commercial training - Present to and advise high level stakeholder teams both in the UK and overseas- Work closely with business development functions, leading pitches and initiatives - Promote cross-selling with other verticals within the business- Drive new innovation and research techniques including pushing boundaries in the use of CGI and VR

Senior Director and Lead of the Health and Wellbeing Team (Personal Care, Personal & Home Hygiene, GSL & OTC Consumer Healthcare), researching developed and, primarily, emerging markets:- Responsibility for high value key accounts in these sectors overseeing large-scale multi-country projects - Member of Senior Commercial Team, and Senior Group Healthcare Team- Consultant on new product development research including major launches and renovations on leading global brands- Key focus on the patient journey touch-points fusing primary research and 'big data' to assist in all stages of user experience, NPD, in-market renovation and shopper insight- Forecasting expert for sales value and volume modelling, from full volumetrics to advanced volumetric conjoint outputs- Interest in using psychometric techniques and behavioural sciences in research- Strategic planner and initiative driver (working with and without the Bus Dev and Marketing functions)Within this role I: - Mentor and develop members of the Team, including commercial training - Present to and advise high level stakeholder teams both in the UK and overseas - Work closely with business development functions, leading pitches and initiatives - Have helped drive international growth across the business, building credentials and confidence, including expanding our international network and partner portfolio - Promote cross-selling with other verticals within the business - Drive new innovation and research techniques including pushing boundaries in the use of CGI and VR - UK Representative of the Global IRIS Partnership (Independent Research Institutes Network).

Account Director for the Agency's largest client, two notable FTSE 100 multi-nationals within FMCG/ CPG Homecare, Personal Care and Consumer Healthcare:- Increasing the international footprint of the agency and overseeing some of the agency's largest pan-global projects across developed and developing markets.- Account builder and new business developer.- Specialist in both innovation and renovation research including volumetric forecasting- Special interest in innovation and new techniques in market research and pushing boundaries for better data, including neuroscience in functional and emotional packaging, and using CGI and virtual reality.

Senior account lead for several major high value multi-national clients (FTSE 100) within Food and Drink, Homecare, Personal Care and Consumer Healthcare.Commercial business development, strategic account and sector development.

Visiting guest lecturer on market research, marketing and luxury brand management to post-graduate students. Involved in setting project tasks and assessment.

Account and Project Lead for pan-global FMCG projects for food and drink and homecare clients. Included development of £500k account from zero in 12 months.

Conducted qualitative and quantitative research for a number of public sector bodies in areas such as transport, education, planning and local government.

Short-term contract working on key strategic project for the Staff Development Office. Main task was qualitative work with senior academics.

BUNAC (British Universities North America Club): I participated in student work exchange programmes mainly working in hospitality. Led to travel to around 40 different states which ultimately resulted in bringing home an American wife!