Ownership of and responsibility for pre-recorded digital and social content, events, custom video content and live streams with views to exceed core KPI targets.• Managing multiple high-profle creative projects, collaborating with established client partners on all elements of the creative production process, • Production lead for metric-driven content, including as head of data and cultural insights.• Generating concepts ideas from latest internet culture and industry trends.• Developing internal and external teams to produce award-winning work. Responsible for team member growth, development and well-being.• Recruited producers, production management, industry experts and post-production teams to collaborate on projects as required.• Responsible for content quality and fnal output.• Overseeing brand guidelines and brand development at a senior creative level.• Delivery of creative briefs for branded content.• Direct production management requirements, including budgeting in scope, scheduling, location scouting, casting and resource management.• Lead RFP brainstorms and creative collaboration sessions.• Spearheaded over 100 creative projects, leading to a 40% increase in the companies retainer production contracts.

• Team lead responsible for branded channel relaunch on multimedia platforms.• Building weekly workback schedules and strategies for daily content streams and digital content drops.• Leading physical set rebuild and technical production infrastructure changes.• Ideating new core strategy pillars and weekly creative content output.• Collating and studying channel metrics and KPI data to inform future content.• Coordinating global localisation of UK content for other brand markets to integrate content on their own social platforms.• Led a team of 8 in exceeding client KPI targets with over 1.5 million channel impressions and 200K new subscribers in the first 6 months.

- Conceived, wrote and edited multiple news, review and opinion articles for the Official Xbox Magazine and GamesRadar’s digital site.- Running parallel to my work at Attention Seekers Productions, used as a creative outlet to challenge myself to find new and exciting ways to engage readers with content whilst indulging in my own passion for video games and the rapidly-developing ecosystem in which it sits.

• High-end content production and creative strategist.• Designing workfow solutions and production roadmaps.• Owning creative script and copywriting for shows and digital marketing. • Budgeting and resourcing for existing stakeholders and new RFPs.• Developing and enhancing digital concepts from client briefs and specifcations.• Full ownership of high-end productions saw over a dozen contracts

- Assisted Lead lighting engineers for their Christmas rendition of 'The Nutcracker'- Adopted the DMX configuration for the ROH lighting grid and worked under a talented team of lighting designers