Matt has been working at the intersection of consumer and cultural intelligence throughout his career. Through his work with some of the most prominent brands, political figures, and causes in the country, Matt has found success working to understand consumer behavior through the lens of culture. Morals, values, beliefs, ideology, etc. have bled into consumer world in a way that we have never seen before. The expectation of brands from consumer has changed, and the need to understand the trends and behaviors of the herd is the difference between winning and losing. These principles have guided his work in building robust consumer intelligence programs for successful startup exits, former Presidents, and blue chips brands. At HUM_N Behavior, Matt and his team are beginning to productize their methodologies that made them successful with the hopes of providing their services to a wider range of clients.