Matt Olick

Matt Olick Email and Phone Number

Marketing Director and Strategist @ Camlann Games
Easton, PA, US
Matt Olick's Location
Easton, Pennsylvania, United States, United States
About Matt Olick

View my complete portfolio, here: www.prelaunch.marketing/pages/portfolio$60,000,000+ crowdfunding raised☆ Three top-200 Steam games of all time ☆The start-ups I helped create total:>50 million sales & downloads>1 billion Youtube views>10 million social media followers>$30,000,000 ad spend managed>25,000 marketing courses soldModerator / Admin of:Indie Game Developers (150k members) https://www.facebook.com/groups/IndieGameDevs/Gaming Industry Jobs (32k members) https://www.facebook.com/groups/GamingIndustryTalent/Indie Game Players & Developers! (55k members) https://www.facebook.com/groups/indiegamecommunityThree Hearts Underground Gaming (60k members) https://www.facebook.com/groups/2204639496472623 https://www.facebook.com/ThreeHeartsGaming/r/PlayMyGame (100k members) https://www.reddit.com/r/playmygame/

Matt Olick's Current Company Details
Camlann Games

Camlann Games

View
Marketing Director and Strategist
Easton, PA, US
Website:
camlanngames.com
Employees:
9
Matt Olick Work Experience Details
  • Camlann Games
    Marketing Director And Strategist
    Camlann Games
    Easton, Pa, Us
  • Camlann Games
    Marketing Director & Strategist
    Camlann Games Apr 2023 - Present
    Camlann Games Publishing is an investor-backed video game publisher behind "Ascent of Ashes" (#161 Top Wishlisted), Dungeons & Kingdoms (#380 Top Wishlisted), Underspace, and more. We currently fund and manage over 20 upcoming Steam releases, and have raised over $1,100,000+ in seed funding between 2023 to 2024.* Talent sourcing and co-direction of community management teams.* Kickstarter campaign strategy, page design, and ads management.* Web development & landing page design using WordPress and Shopify.* Steam NextFest, Play Demo, Wishlist, Release, and Steam Sale ad campaigns for upcoming game releases using Facebook, TikTok, Google, and Youtube ads. These campaigns acquired wishlists between $0.10 to $1 for: --> 156,000 wishlists for 'Ascent of Ashes'--> 95,000 wishlists for 'Underspace'--> 80,000 wishlists for 'Dungeons & Kingdoms'--> 60,000 wishlists for 'Kristala'CHART POSITIONS: #380 Top Wishlisted Steam Games (Dungeons & Kingdoms, Steam Upcoming Charts) #161 Top Wishlisted Steam Games (Ascent of Ashes, Steam Upcoming Charts) #8 Top Upcoming Games (Ascent of Ashes, Steam NextFest Q4 2023)
  • Prelaunch Club
    Founder, Product Strategist
    Prelaunch Club Aug 2020 - Present
    Prelaunch Club is a Kickstarter crowdfunding agency, template marketplace, and community. As of Q3 2024, I've sold 2,000+ crowdfunding guides, and my clients have fundraised over $60,000,000+ between more than 250 product launches. Directly managing an annual ad-budget of $2M.Notable client brands include: --> Camlann Games--> Macabre (#204 Top Wishlisted)--> iDventure--> Volta Cables--> Pelgrane Press (13th Age franchise)--> LaunchBoom
  • Three Hearts
    Creator, Community Leader
    Three Hearts Sep 2018 - Present
    Three Hearts was the #1 most active gaming community on Facebook worldwide by daily engagement from 2021 to 2023, and is currently a super-fan community for my personal brand & studio. * Graphic design of 40+ original viral memes (1 million upvotes on reddit, /u/Zephir62, and 10 million engagements on Facebook Page including reshares).* Creation of Facebook Ads for growth-hacking, along with surveys, polls, ads and livestream event production for gaming clients. * Design of branding graphics, logo, brand symbol, and associated merchandise for sale within the Three Hearts channels.* Recruitment, management, and direction of admins. Moderation of community content, and dispute resolution. Design of community rules to substantially enhance content quality & engagement rates. * Hosting of contests, giveaways, special events and community gaming nights. NOTABLE: The most active gaming community on Facebook by daily engagement.  1,000,000 average daily content views, and 25,000 daily engagements (2021 - 2023)
  • Launchboom
    Director Of Product Development
    Launchboom Apr 2021 - Mar 2022
    I worked with LaunchBoom to manage the development & team of their initial Accelerator + Consulting programs. While handling our mutual client 'Pericle' I invented a solution to the bulk application of deposits, a system for VIP Exclusive Add-ons, and trained LaunchBoom consultants on usage.* Created a templated crowdfunding system and associated course materials, which raised over $10,000,000+ on Kickstarter and Indiegogo during the first year of operation.* Direction & Management of activities for a team of 5 consultants and product developers. Worked with sales reps to develop sales strategies & sales materials for the program.* Direction & Development of Academy curriculum plan and guide materials. Writing and production of video courses. Research and tracking of student client progress to optimize course materials.* Design & Management of Academy website, course layout, and course description format. * Mapped the business-process of Agency departments & partner companies, and developed optimizations & solutions to various company bottlenecks.* Production of funnel templates, email templates, video tutorials, checklists, guides, worksheets, calculators, and other tools.* Production of assets for student clients, such as campaign video production, audio mix/mastering, page design, ad creative design, copywriting, and custom pricing-tier strategies.* Academy Facebook Group management. Handling of email support tickets, one-on-one coaching calls.* Hosting weekly Office Hours group coaching sessions, created a bi-weekly presentation & question-management system, and writing of voice scripts to guide the session's flow. * Hosting weekly Guest Speaker presentations, featuring directors and c-level executives from various top app services, media-buying, and creative agencies. Designed promotional graphics for the presentations.NOTABLE: Raised over $100 million in crowdfunding (total company) Raised over $10 million (my department 2021-2022)
  • Ecommerce Academy
    Marketing Technology & Full-Stack Developer
    Ecommerce Academy Oct 2018 - May 2021
    ECommerce Academy has amassed over 1,400,000 followers on Instagram @ecommerce_mentor (now @tonyfolly.fit), and over 23,000+ marketing courses sold and workshop attendees.ECommerce Academy ( theecomacademy.com ) is a marketing masterclass created by Tony Folly, creator of multiple 7 figure businesses with over 10 million collective social-media followers. * Clickfunnels: Stripe integration and Email list sync automation. * Shopify: Back-end Customizer interfaces and front-end design for Shopify sites using Liquid API, jQuery, and SCSS. Created AJAX scripts and utilized Storefront API to A/B test Shopify cart and ReCharge Subscriptions for modifying the cart, auto-applying discounts, and redirecting to checkout.* WordPress: Overhauled PHP for two WordPress themes, and created new PHP templates, widgets, and functionality.* Email Marketing campaign design, including lead-pages, subscription pages, email templates, campaign flows, and technical documentation on usage.* Server Administration, coding Apache HTTPS in .htaccess, handling DNS settings, DKIM signatures, SPF records, page redirections, SSL certificate management, and backups & reversions. Transfer of XML customer data between eCommerce shops.* Produced marketing materials, funnel maps, and technical documentation for e-course sales techniques.* Managed the agency-side of the business, consulting & executing jobs for dozens of high-ticket clients. Business & funnel planning, web design, graphic design, and influencer campaigns.NOTABLE: Over 1.4 million subscribers! 23,000+ courses sold! #15,000 in Top Ranked 2020 Instagram Accounts (HypeAuditor)
  • Simply Shredded
    Web Developer & Server Admin
    Simply Shredded Apr 2017 - May 2021
    The #1 Bodybuilding & Fitness Informational Site Online! Over 10,000,000 followers between all social media platforms.* Web Development and Design for their article database site, ebook sales portal, and apparel webstore for both WordPress and Shopify sites using PHP, jQuery, Liquid API, and SCSS.* Optimization of page load speed, lazy loading, content caching, security CDN via CloudFlare.* Server Administration & Migration to new servers, SSL Certificate management, PHP versioning, feature management, maintenance & backups via cPanel and WHM.NOTABLE: Over 10 million social followers! $1,000,000+ in annual revenueCHART POSITIONS: #10,000 in Top Ranked 2016 Instagram Accounts (HypeAuditor)
  • Fit The Fat 3
    Facebook Ads & Video Production
    Fit The Fat 3 May 2019 - Jul 2019
    Fit The Fat 3 is a Casual Mobile Game in the Runner genre. Start out Fat and get your character Fit by playing mini-games and scoring points. Over 10,000,000 total players obtained via Paid Ads, Influencers, and K-Factor. I managed a Facebook ad spend of over $80,000 acquiring 1M+ downloads on the Apple store for iPhone, and produced video ads for in-app ad channels to gather Android Play Store downloads.* Designed and A/B tested ad campaigns, creatives, and copywrite text.* Programming of data analytic tools and development of financial projections.* Produced dozens of video ads for A/B testing.* Troubleshooted the client’s pre-existing campaigns, and improved the cost-per-download by over 100%.CHART POSITIONS: #3 in Simulation 2019​ (iTunes) #20 in Sports 2019​ (iTunes) #30 in Role Playing 2019 (iTunes)
  • Clone Drone In The Danger Zone
    Co-Creator, Artist & Creative Direction
    Clone Drone In The Danger Zone Nov 2016 - Jun 2018
    Clone Drone in the Danger Zone is a third person sword fighter where any part of your body can be sliced off. The game has garnered over 600+ million youtube viewers, and over 3,000,000 sales between all platforms.* Art Direction via creation of Style Guides, standard Color palettes, Concept art, and Branding consultation.* Creative Direction (alongside founder Erik Rydeman) via design documentation & moodboards from competitors/references, design programming and animation of Cinematic Sequences, Storyboard consultation, design of traps/weapons & robot/boss monsters, design direction and establishment of style guides for Circuit-board cityscapes and interiors, and initial pitch of map-editor / battle-royale multiplayer functionality. * Technical Artist programming via C# Scripting of procedural generation art assets/levels, VFX, CG programming of Shaders, and general Unity Engine tools to speed up workflows.* Artist via concept art to game-ready execution of modular environment assets, particle systems, weapons, vehicles, and characters.* Design of promotional materials and graphics.NOTABLE: Over 600+ million verified youtube viewers Over 3,000,000 copies soldAWARDS: "Top 100 of Indie of The Year 2016"​ (IndieDB) #175 Top Games of 2021​ (Glitchwave)CHART POSITIONS: #60 Top 100 Games of 2017 (Steam250.com) #122 Best-Rated Steam Game Of All Time (Steam250.com)
  • Long Live Santa!
    Co-Creator, Technical Designer
    Long Live Santa! Oct 2017 - Jan 2018
    Santa is dead. Now the remaining bearded men of the Norwegian wilderness must fight to the death. Will you be the next Santa, or die in the snow? The game was downloaded and played by over 500,000+ gamers within the first 3 weeks of it's release.* From concept, to 3D Modelling/Animation, to basic Gameplay-System integration of levels, level assets, props, and characters.* Development of level tools, procedural level objects.* Designed UI’s visual appearance from skeleton.* Development of CG Shaders, level textures, lighting, and scripted Shuriken Particle Systems.
  • Oriku Inc.
    Co-Founder, Art Consultant
    Oriku Inc. Aug 2008 - Jun 2017
    Oriku Inc. is a family-owned agency & consultancy. Together with my brother Jon Olick, I contributed graphics, produced videos, web designs, or software development for the following clients: --> Bink! Video (2015), official video encoder by Epic Games for Unreal Engine ~~~ UI--> Oculus Arcade (2013), official Arcade emulator by Oculus Rift Inc. ~~~ UI--> EMUya (2013), official NES emulator for Ouya ~~~ UI / Branding / Audio--> Firefall (2012), console port prototypes ~~~ FX Artist / Video Editing / Branding / Web Devand other projects including 'vrAMP', 'vGolf', 'Voxelnauts', and many more.* Provided artwork for demonstrations of next-gen technology at conferences such as:--> Siggraph 2008, "Beyond Programmable Shading: In Action" ~~~ 3D Sculpting / Talent Acquisition--> High Performance Graphics '12, "Computer Graphics meets Computer Vision" ~~~ Visual FX
  • Fotofuze
    Co-Founder, Developer & Uix
    Fotofuze May 2008 - Jun 2017
    Automated professional photography cleanup service for Etsy users and Ecommerce Businesses. Over 500,000+ Etsy shops have connected accounts with Fotofuze. * Developed business plan, break-even analysis, financial projections, competitive analysis, and more. Provided marketing and monetization strategy consultancy.* Designed UI iconography, branding graphics, logos, and branding animations. * Developed UX / UI flowcharts. Directed and produced tutorial videos for web-app and mobile-app : contracting & management of a voice actor, recorded audio, SFX design, raw footage, produced animations in After Effects. Since the video's release on the homepage, sign-ups on the website increased over 250%.* Fotofuze Mobile App for Android and Apple ~~~ Developed UX / UI flowcharts, and designed UI icons for mobile app. Directed and Designed the video marketing material and tutorial for mobile app.* Fotofuze Photoshop Plugin ~~~ Developing a software plugin for Photoshop to integrate with Fotofuze API via REST and Javascript.NOTABLE: Over 500,000 Etsy Shop-owner users!
  • Starbound
    Co-Creator, Character Designer
    Starbound Mar 2013 - Jan 2014
    Worldwide
    Starbound is an indie game produced by the UK-based independent game studio Chucklefish Ltd. Over 15,000,000+ sales across all platforms, and raised over $2.1 million in pre-order crowdfunding. My works are featured on key promotions from the website front page, social media, newsletter, to the climax of the release trailer.* Co-Creation, Design, and Animation of what became known as the popular 'Vanity'​ cosmetic system. * Design and animation of Apex and Avian weapon & armor tiers. * Design and animation of tool equipment items and regular clothes such as pants, jean, shirts, sweaters, head gear, capes, etc.* Provided lighting art polish on various vehicles art designs, and contributed some environment assets.* Participated in gameplay/feature design discussion roundtables, and aided in developing the standard color palettes used across all characters in-game. AWARDS: "Top 100 Greatest PC Games"​ (PC Gamer) "Most Fulfilling Community-Funded Game 2017" (SXSW) "IGN Editors' Choice Award" (IGN) "No. 1 of Indie of The Year 2013"​ (IndieDB) "Most Anticipated Game of 2013"​ (Indie Game Magazine) "Reader's Choice: The Best Indie Games of the Year 2012" (Indie Game Magazine)CHART POSITIONS: #25 Best-Rated Steam Game Of All Time (Steam250.com)
  • Retrotation
    Music Producer, Audio Engineer
    Retrotation Nov 2010 - Dec 2012
    * Released 3 works themed around videogames/orchestral music ('Classic EP'​, 'Parting Ways EP'​, 'Press Start EP'), and a handful of unsigned tracks, which have been downloaded a combined 100,000+ free and paid copies, and about 10,000,000 verified listens.* Active in 2010-2012, had multiple songs featured in many of the largest promotional venues for music:--> BBC Radio 1 (Xmas Eve Special) 2010 https://www.bbc.co.uk/programmes/b00wlgnz--> MadDecent https://shorturl.at/AmfQZ--> EarMilk https://earmilk.com/2012/03/14/wobble-wednesday-45/--> ThisSongIsSick https://thissongissick.com/post/thissongissick-com-presents-a-christmas-remixtape/--> #1 on HypeMachine https://hypem.com/search/Retrotation/1/?sortby=favorite* Provided licensing, studio production & mastering services for dozens of clients, sponsors and other artists such as Aspire Ventures, Asher Jay, and Sugarpill.* Live performance DJ tour across the USA from coast to coast at 6 different venue locations.* Regularly released popular instrument patches for Propellerhead Reason and wrote sound-design tutorials for publications, such as SilenceNoGood: https://silencenogood.net/reason-dubstep-tutorial/ AWARDS: "Artist of the Month" (Chillbass)CHART POSITIONS: #1 on HypeMachine (hypem.com) 4x Top 10 on HypeMachine (hypem.com)
  • Pirates Vikings And Knights Ii
    Co-Creator, Environment Artist
    Pirates Vikings And Knights Ii Aug 2004 - Jan 2008
    Pirates, Vikings and Knights II is a multiplayer team-based first-person action video game, developed as a total conversion mod for Valve's Source engine. I contributed to development of the first prototypes and release under the moniker "Zephyr" (credits: octosharkstudios.com/pvkii/#/about/pvkii-team).Over 2,000,000+ players have owned and enjoyed Pirates Vikings and Knights 2.* Modelled, unwrapped, and painted textures for Knights & Vikings environment assets and props. * Participated in gameplay design roundtables during early design and pre-alpha development, most notably using inspiration from Jedi Knight series to help shape the directional-based combat system.AWARDS: "2008 Mod of the Year"​ (ModDB)CHART POSITIONS: #53 Best-Rated Steam Game Of All Time​ (Steam250)

Matt Olick Education Details

Frequently Asked Questions about Matt Olick

What company does Matt Olick work for?

Matt Olick works for Camlann Games

What is Matt Olick's role at the current company?

Matt Olick's current role is Marketing Director and Strategist.

What schools did Matt Olick attend?

Matt Olick attended Northampton Community College, Lehigh Carbon Community College.

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