- Provide data-driven guidance to a portfolio of 10 colleges and universities by analyzing data from marketing, admissions, financial aid and registrar systems.- Analyze national search data and market trends to evaluate and build applicant pools; recommend geographic and academic specifications to guide future search marketing investments.- Use in-depth descriptive analysis and predictive modeling to forecast inquiry conversion, undergraduate enrollment, revenue, and student retention.- Simulate enrollment and revenue outcomes to explore and assess range of policies and pricing strategies.- Develop, administer and analyze survey results to evaluate policy and pricing strategies from a qualitative perspective.

- Developed sales forecasts and performed ROI analysis for strategic pricing incentives and marketing events; partnered with Sales, Finance, Legal and Operations leadership teams to design sales incentives and rules.- Analyzed sales performance and updated monthly forecasts for Finance reports. - Created customer retention datasets and built models to predict customer churn using logistic regression and random forests.- Partnered with Sales, Marketing, Operations, and Product teams to provide ad hoc analysis related to staffing, product launches, customer retention, and program evaluation.

- Queried and combined data from separate systems to monitor trends related to employee turnover, performance management, and succession planning. - Developed and maintained divisional reporting dashboards for quarterly leadership meetings. - Created and maintained annual succession planning report for CHRO, CEO and HCSC Board of Directors.

- Managed research recruitment and led sessions for psychometric surveys and fMRI scans; trained new research assistants to follow experiment protocol.- Queried and maintained survey, fMRI brain-imaging, eye-tracking, and skin conductance data. - Performed descriptive and multivariate statistical analyses; presented findings to lead investigator and contributed to published research papers.