Merchandising Acceleration Manager
CurrentLeverage expertise and those of the P.L. Marketing team to enable Kroger’s Our Brand teams to reach their sales goals and stated objectives as a part of the acceleration process. Influence the development of strategy through analysis and solution-oriented communication. Utilize category trends and consumer data to recommend sales and merchandising opportunities that include new items, promotions, product placement and pricing.Assist Kroger Our Brand Managers in the development of category strategy and provide expert category analysis obtained through my own experience, information supplied by the teams at P.L. Marketing and by leveraging the data available from multiple Kroger corporate systems and syndicated sources such as 84.51, Market 6, Mintel and IRI.Develop strategies and recommendations to increase efficiency and effectiveness of the PLM Merchandising team that incorporates the objectives of both P.L. Marketing and Kroger.Provide ongoing discussion, feedback and direction as needed to P.L. Marketing employees assisting with any insight development.