Leverage expertise and those of the P.L. Marketing team to enable Kroger’s Our Brand teams to reach their sales goals and stated objectives as a part of the acceleration process. Influence the development of strategy through analysis and solution-oriented communication. Utilize category trends and consumer data to recommend sales and merchandising opportunities that include new items, promotions, product placement and pricing.Assist Kroger Our Brand Managers in the development of category strategy and provide expert category analysis obtained through my own experience, information supplied by the teams at P.L. Marketing and by leveraging the data available from multiple Kroger corporate systems and syndicated sources such as 84.51, Market 6, Mintel and IRI.Develop strategies and recommendations to increase efficiency and effectiveness of the PLM Merchandising team that incorporates the objectives of both P.L. Marketing and Kroger.Provide ongoing discussion, feedback and direction as needed to P.L. Marketing employees assisting with any insight development.

Provide expert category analysis obtained by leveraging the data available from syndicated sources such AC Nielsen and 84.51Leverage expertise in the area of assortment and space analysis to enable Kroger to reach their sales goals and stated objectivesPerform pre/post analysis of each category updateExecute every step of the KOMPASS process; develop “best practices” on an ongoing basis and constantly contribute to the processOrganize and delegate KOMPASS-related tasks to Space Management teamProfessionally and effectively represent both P.L. Marketing and peers with members of the Kroger Company Senior Management and suppliersGain expertise in all facets of the grocery industry, especially in those categories you participate, through both internal and external sources; stay current on those issues that most impact assigned categories

Provide category analysis obtained by leveraging the data available from syndicated sources such as AC Nielsen and 84.51.Utilize an expertise in the area of assortment and space analysis to enable Kroger to reach their sales goals and stated objectives.Assist in pre and post analysis of every change implemented.