Matt Petrowski Email and Phone Number

Grew scope and influence of USPS.com Digital Analytics program as part of the Digital Brand Marketing team. Transformed website traffic and transaction data (over 500 million annual Users) into actionable insights. Developed initiatives to centralize website analytics data and establish digital data governance for USPS.com applications. Implemented digital data framework to provide single-source, curated website/transactional data. Manages SEO program for USPS.com. Created actionable digital marketing dashboards and infographics in Google Data Studio, Tableau, Power BI, and Google Analytics. Managed USPS.com implementation and transition to Google Analytics, Google Tag Manager, and Google Optimize.

Lead content manager for Oracle Commerce platform updates, troubleshooting, and deployments. Provided Postal Store manager with seasonal strategic recommendations resulting in over 35% retail revenue increase in FY13. Established digital analytics reporting standards for eCommerce team. Served as SEO lead for USPS Postal Store and USPS.com. Increased organic traffic by 20% in FY12 through implementation of E-Commerce SEO on-page and off-page initiatives.

Managed pre-sale planning, proposal development, digital ad campaign implementation, and post-sales reporting processes for over $5 million in digital pharmaceutical ad campaigns. Set-up and managed digital banners in ad serving platform. Served as digital liaison to Breastcancer.org and managed over $1 million in advertising campaigns specifically targeted to breast cancer patients, families, and survivors.

Streamlined mental health intake process with inter-agency team. Researched and prepared board draft policies for Board of Supervisors meetings. Budget analysis and preparation for $8.5 million Stormwater Management budget in Department of Public Works.