Consulting / Manufacturing / Design / Marketing / Operations / SalesWith decades of disruption in consumer products, engineering, manufacturing & story telling, Dark Horse Group was founded to help businesses, entrepreneurs and dreamers visions to life nearshore.•Consulting multiple Fortune 500 companies to gain market share, disruptive marketing strategies and create brand affinity•Marketing, rebranding, strategy, product design, innovation and overall 360 degree execution

Built a $50M+ Fitness company during COVID by innovating, speed to market and leveraging big box retail relationships while navigating one of the most challenging supply lines in recent history.• Scaled a $20M DTC business through .com and Amazon FBA/FBM• Lead digital market strategy with a consistent 10x ROAS• Established retail partnerships with Walmart, Target, Best Buy, Home Depot, Lowes, Meijer, DSG, and other top retail chains• Swift execution in marketing & product innovation where key components to the rapid growth in sales• Developed & launched several new fitness innovations in the cardio, strength and recovery categories• Disruptive content production for all media channels Largest video hit 8M+ views• Successfully processed over 4000+ shipping containers during one of the most challenging logistics times in history• Assembled a successful supply chain and procurement in Mexico to overcome issues out of China• Implemented infrastructure to support a high growth company which included key systems featuring NetSuite, Suite WMS, Helium 10, as well as multiple AI tools

SEA | AIR | LAND | TALENTFocused on talent, content, brands, technology, sports, and live events, SALT Group was founded tocreate limitless opportunities for the storytellers, innovators and leaders who shape culture and future.•A Full-Service Creative Agency specializing in video production, strategic branding, advertising and premium marketing services•Manage production & marketing budgets from contracted Agencies, Businesses & Corporations•Concept, create and execute - Commercial Assets, Film Projects, Campaigns and Product Launches•Integrated tech innovations into our productions for a premium client experience & disruptive strategicmarketing initiatives•Aerial operations for large commercial and Film Productions- Part 107, Part 91, Part 135Featured Clients:Airbus, Red Bull North America, Aqua Lung Group, Michael Phelps, Maverick Helicopters, CanAm BRP, RED Digital Cinema, Showtime, Netflix, Showtime, Carrera, DJO Global, NASCAR, Lamborghini, Las Vegas Motor Speedway

• Ownership of each venues development, execution of marketing, event strategies and programs that meet the organization’s overall objectives and financial goals while keeping the said brand/brands to the standard of the company’s direction• Broke records in revenue/profit in nightlife and day life venues across portfolio• Work in conjunction with VP’s and Executive Directors as strategic partners developing annual marketing & media plans for venues• Developed new venue websites to streamline the purchase experience for consumers / UI / UX• Direct the venues media & marketing plan, marketing staff, budget & expense tracking• Lead and maintain premium creative brand standard for all venues• Plan and implement work and meeting schedules for all marketing staff in venue• Collaborate with sponsorship team to leverage and maximize the company’s sponsorship capabilities• Create, review and implement all promotional and events calendars, while leveraging brand/distributor dollars• Oversee the venue event calendars and event approvals based upon overall calendar, history and venue needs

•Develop the field marketing business plan & budget for Las Vegas, in line with the national business strategy•Lead the marketing strategy and execution of Red Bull branded events, big moments, athlete projectsand activations•Maximize a strong ROI by creating and supporting key scenes/events/marketing opportunities•Create and deliver media assets for Red Bull Media House by utilizing athletes, projects and events•Develop new ideas with local network of opinion leaders that bring the brand to life•Collaborate with sales counterparts on strategic consumer collecting campaigns to drive sales & market share•Drive distribution and visibility in and around key areas of the Las Vegas market•Concept, create and execute original Red Bull small fires events and athlete projects•Ownership and execution of the Las Vegas Consumer Collecting Program•Utilize Student Brand Managers as a work force for events and projects•Collaborate within all areas of the business to ensure 360-degree execution

•Manage budget, logistics and schedule for all Sports Marketing assets within the Business unit•Maximize effective utilization of Sports Marketing Assets to drive consumer engagement and ROI•Innovation through athletes, projects, branding, product functionality messaging and content creationacross all channels•Manage and lead athlete projects/events within the West Business Unit•Improve product perception to grow the user base via Sports Marketing•Collaborate with sales team to create special events and programs within accounts•Support HQ team and Red Bull Media House on Athlete projects, films and events•Work closely with Field Marketing Teams to execute Sports Marketing initiatives

Field Marketing / Event Marketing / Red Bull Media House

•Manage budget, logistics and event planning for the motorsports category nationwide•Lead digital marketing strategy and execution for all motorsports media outlets•Provide creative thought with Product Development team on building/launching new products•Manage design and launch of Ryan Dungey signature headphone line in Target retail•Produce & manage major film project featuring athlete Robbie Maddison; launching fall 2014(Partnership production with Red Bull Media House) with a budget of $250K•Strategize point of sale with major retail partners (Best Buy & Target) in 2,800+ doors•Work closely with Sales Team on expansion in motorsports doors globally•Collaborate with Retail Marketing team to create in store display in core & CE retailers•Develop all social media content for motorsports category (Facebook, Instagram, Twitter, etc.)•Generate over 3.5M impressions of exposure per month•Work closely with all sports marketing managers to ensure Athlete, Marketing and Sales objectives arealigned•Manage a team of 9 professional athletes & 16 amateur athletes•Execute 25 events/activations nationwide

•Sales Management of all sales employees (inside & outside) in the United States & Canada•Increased sales in key accounts by 400%•Built a team of inside & outside sales reps•Created inside & outside sales reps territories, goals, and business plans•Increased number of retailers by 70%•Developed marketing in-store opportunities by working closely with endorsed athletes•Worked closely with product development to ensure market ready product•Produced 10+ in store contest to maximize sales and industry acknowledgement for the brand•Work closely with internal credit management on maximizing sales while minimizing exposure•Expanded team of endorsed athletes by 70% with out exceeding budget yet maximizing exposure•Successfully expanded into numerous of other action sports and account base•Managed marketing specialist who assisted with events, athletes, and promotional production•Contracted sponsorship deals with top athletes / teams for 2012 year

FMF International inc. // Licensee to No Fear•Responsible for Sales Management of the East Coast and Midwest Territory's•Expanded business opportunities by developing sales in Canada, Mexico, and Australia•Manage key accounts: West 49, Journey’s, Lids, Scheels, and Glik’s•Established a team of eight outside sales reps•Created outside sales reps territories, goals, and business plans•Increased sales in territory by over 400% & Increased number of doors by 60%•Responsible for three trade shows & 20+ various regional market events and opportunities•Developed marketing in-store opportunities by working closely with endorsed athletes•Created six annual key account sales contests with measurable sales results•Worked closely with Product Creation to enable market ready product•Created exclusive pre-line process that resulted in both SMU and in-line styles based on consumer andretailer feedback•Work closely with internal credit management on maximizing sales while minimizing exposure