Matt Plested is a Founding Partner and Industrial Design Consultant - The Fuel at The Fuel. He possess expertise in industrial design, design strategy, product design, design management, user experience and 19 more skills. Colleagues describe him as "Over the years I have worked with Matt one thing I love is that when you embark on a project together it feels like you are not just heading in the same direction, but going somewhere, rapidly and with immense force; you just know it will deliver fantastic results. He is fantastic at taking consumer insight and turning it into concepts with serious consumer appeal that will impact the bottom line of any business. He is simply the guy you know will be there when great ideas come into… Show more" and "I have been fortunate enough to work with Matt across a number of roles. Hopefully that says something in itself. We met whilst I was leading Innovation at Samsung. Matt ran several very successful projects for my team many of which were commercialized into successful products. Naturally when I needed design and engineering help at PepsiCo Matt was the first person I called. Obviously the quality of the work and thinking were great. What sets Matt apart though is the experience he… Show more"