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Matt Poole personal email
I am an accomplished Product, Technology, Digital, Ecommerce & Customer Experience Board Director, with expertise developing brands and increasing market share by driving customer centric innovative product & technology development and transformation for global leaders. Throughout my career, I've been successful at implementing business development tools as well as Agile and Lean Six Sigma methodologies to streamline operations, reduce costs, mitigate risk, and optimise communications between stakeholders, team members, and clients. What I can deliver:A proven track record of building, motivating, and mentoring dynamic cross-functional global teams in order to consistently deliver programmes on time, exceed customer expectations, and maximise profitability. Focus on the customer, utilising data and customer experience tools to innovate, develop and continuously improve products that drive loyalty and long term engagement.Expertise uniting the physical and digital worlds through omnichannel and digital marketing and communication channels, including SEO, PPC, SEM, CRO, social media marketing, mobile applications, Ecommerce platforms, analytics, CRM, HTML, ROI planning, and LTV modelling.
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Chief Product OfficerBurda InternationalUnited Kingdom
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Chief Product OfficerImmediate Media Co Jun 2021 - PresentLondon, GbContinuing to lead and deliver the Product Vision and Strategy for all brands, and as a member of the leadership team transforming the organisation to achieve the company’s long term growth goals. -
Product Strategy And Delivery DirectorImmediate Media Co Apr 2019 - May 2021London, GbLeading Product & Technology to provide a multi-channel / multi-brand single global platform for all owned brands including BBC Good Food, Radio Times and Gardeners World. Overseeing the Product Design and Software Engineering teams to design, deliver and enhance compelling and performant user experiences.
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Digital Delivery DirectorHolland & Barrett May 2018 - Apr 2019Nuneaton, England, GbLed the delivery of the Digital Product & Technology Transformation across all Digital channels, reshaping the technology architecture to deliver continuous improvement of capability on all platforms including ecommerce, customer marketing and customer services to deliver a global customer experience. -
Digital DirectorMckesson Europe Ag 2017 - 2018Stuttgart, Baden-Württemberg, DeDeveloped an omnichannel strategy and digital transformation programme, and implemented the first phase as a member of the operating board of Celesio UK. Enhanced individual country activity by operating and aligning all Ecommerce channels and digital activity, including marketing, content, and operations utilising Lean Six Sigma methodologies and Agile development. Selected Achievements: Accelerated delivery and significantly reduced costs by establishing a blueprint e-commerce platform programme focusing in on the customer experience for all B2B & B2C websites across Europe.Established standardised voice of the customer including data analytics, customer insight tools, and reporting, which is currently rolling out across Europe.Achieved above target double digital growth, including over 2x growth in key categories, whilst increasing the return on digital marketing investment by double digit %.Increased operational efficiencies by implementing Lean Six Sigma methodologies as well as Agile development and marketing to expedite delivery and enable customer-focused activity. -
Director Of Digital Product And Customer ExperienceBoots Uk 2015 - 2016Nottingham, GbSpearheaded the design and delivery of a digital change programme across all customer and colleague devices in order to deliver a truly omnichannel experience within both the retail and healthcare businesses. This included seamless shopping, online prescription management, and other customer services and colleague processes.Selected Achievements: Delivered new omnichannel step change capability throughout the organisation, including a web re-platform, enterprise CMS, and mobile application, to deliver a seamless end-user experience.Increased revenue strong double digit growth YoY by launching a new e-commerce platform and mobile application with over 2 million downloads and a rollout of iPads to over 2,500 stores with a dedicated ordering platform. -
Head Of Digital ProductBoots Uk 2013 - 2015Nottingham, GbDefined a five-year digital strategy to deliver overall group omnichannel objectives across retail and healthcare. Successfully delivered initial 18-month digital plan by leading a number of multi-discipline teams across retail and healthcare, integrating capability into business units operations.Selected Achievements: Improved delivery of the digital portfolio and successfully extended to the digital transformation programme by implementing Agile methodologies within IT processes. Optimised existing digital capability to deliver strong double digit YoY growth across all channels.Increased loyalty and engagement by double digit % by implementing a Single View of Customer programme, that connected all businesses within Boots UK to provide a SVoC that enabled personalised communications to over 1 million customers each week.
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Digital Channels DirectorLadbrokes 2012 - 2013London, GbLed the operation and development of Digital / Ecommerce sportsbook strategies for mobile, tablet, and desktop platforms across multiple channels whilst managing a multi million £ combined capital and operational budget and leading a multi- disciplined team of 110. Led daily delivery of content on all digital media channels including core sites, SEO, and social in order to improve conversion, boost click-through-rates, and increase social media followers.Selected Achievements: Increased mobile revenue from to over one third of total digital revenue by implementing a mobile first focus across the business. Achieved strong double digit YoY growth by improving the overall customer experience with real-time monitoring.Decreased development delivery costs one third by integrating Agile methodologies with the IT function. -
Customer Delivery DirectorLadbrokes 2011 - 2012London, GbTransformed the retail and digital customer experience by integrating consistent product offerings and managing an omnichannel broadcast strategy for daily content and product event operations across 2,500 stores and all digital channeling including 12 international language sites to provide localised content.Selected Achievements: Achieved revenue growth of strong double digit % in the digital sportsbook and strong % in the retail businesses by developing and delivering an industry leading omnichannel customer experience.Reduced headcount 15% by redesigning all business procedures and leading the core content team to provide design resources for all channels.
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Managing Director - SpainLadbrokes 2008 - 2011London, GbReporting to the plc board, responsibilities were to develop and implement a strategy for a profitable marketing leading business, managing the joint venture, in addition to the Ladbrokes Spanish online business.
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Director Of International DevelopmentLadbrokes 2007 - 2008London, GbResponsibility to identify and build new offline and online international business opportunities - key successes include acquisition of Nordic marketing partner and establishing retail operations in Spain.
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General Manager - EuropeLadbrokes 2006 - 2007London, GbResponsibilities were split between managing the international e-commerce business to deliver growth in core territories and identifying new markets to enter either through acquisition or organic strategies.
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CeoSportium Apuestas Deportivas S.A. 2008 - 2011Sant Cugat Del Vallès, Barcelona, EsLed a start up omnichannel sportsbetting operation in Spain, initially working with local government to establish legislation before defining, implementing and operating the business to achieve 65% of market share within 2 years. -
Financial Controller - EgamingLadbrokes 2003 - 2005London, GbResponsibilities split between business development, business analysis and reporting requirements for the eGaming business.
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Post Deal Services - ExecutivePwc 2000 - 2003GbProviding exceptional service to clients; advising and supporting the delivery of significant synergies from mergers and acquisitions through structured management of integration and 100 day plans. -
Banking And Capital Marketing Audit - SeniorPwc 1998 - 2000Gb
Matt Poole Skills
Matt Poole Education Details
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The University Of SalfordBusiness Management With Finance
Frequently Asked Questions about Matt Poole
What company does Matt Poole work for?
Matt Poole works for Burda International
What is Matt Poole's role at the current company?
Matt Poole's current role is Chief Product Officer.
What is Matt Poole's email address?
Matt Poole's email address is ma****@****s.co.uk
What schools did Matt Poole attend?
Matt Poole attended The University Of Salford.
What skills is Matt Poole known for?
Matt Poole has skills like Online Gaming, Gaming Industry, Online Gambling, E Commerce, Business Strategy, Affiliate Marketing, Digital Marketing, Strategy, Digital Media, Mobile Marketing, Customer Service, Customer Acquisition.
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