Matt Rienzo Email and Phone Number

Manage Capitals brandDevelop and implement marketing planExecute team and fan eventsSupervise grassroots marketing initiatives and fan developmentCoordinate concourse and gameday marketingDirect design team in developing creative geared towards fan demographicsImplement promotional opportunities to grow brand and fan baseDevelop promotions and marketing properties to generate ticket sales and sponsorshipsWork with Community Relations to promote programs

Senior level administrator in the Athletic DepartmentOversee the marketing, branding, and communications within the Athletic Department, as well as the Sports Information Department. Responsible for the ongoing rebranding of the Firebird Athletic Department.Organize all internal and external events including: alumni events, Admissions Open House, Homecoming, Student-Athlete Recognition Banquet, Student-Athlete Orientation, Athletics Hall of Fame, intramurals, and golf outing.Develop and implement Athletic Department event promotions and marketing initiativesServes as Sport Administrator for men’s lacrosse, women’s lacrosse, and men’s soccerOversee and organize the internship and Federal Work Study programsOrganize game-day operations including set up, game-day workers, officials, breakdown, security, crowd control, and all other game-day responsibilities.Provide support and leadership to all coaches, staff members, and student-athletesSupervise ticket sales and concession stand salesChair the University Strategic Communications Task Force and represent the Department of Athletics on other various university wide committeesOrganizes community service and engagement initiativesServe as the East Coast Conference Men's Lacrosse ChairAssist Director of Athletics in providing leadership to all Athletics Department staff members and student-athletesCollaborate with East Coast Conference with any and all cross promotional activities, awards, and other conference initiativesAssist the Director of Athletics with corporate sponsorships and fundraisingCreated, host, and produce the Athletic Department’s monthly television show, Firebird Nation Sports Update, which is available in 187,000 household in Washington, DC through the on campus UDCTV studio. Created and host the Firebird Fan Podcast, and created and oversee the Firebird Blog.

Responsible for the marketing, branding, and communications within the Athletic Department, and oversee the Sports Information Department and the internship program. Responsible for the ongoing rebranding of the Firebird Athletic Department. Managed the redesign of the Athletic Department’s website www.udcfirebirds.com in the Summer of 2012, and developed a social media platform for the Firebirds on Facebook, Twitter, and Youtube. Created, host, and produce the Athletic Department’s monthly television show, Firebird Nation Sports Update, which is available in 187,000 household in Washington, DC through the on campus UDCTV studio. Created and host the Firebird Fan Podcast, and created and oversee the Firebird Blog. Serve as the Chair of the University’s Strategic Communications Task Force, working with University-wide communications representatives. Serve as the East Coast Conference Men's Lacrosse Chair. Serve on the East Coast Conference Lacrosse Championships Committee. Instrumental in the formation of the first ever Booster Club for Athletics, Firebirds Forever, as well as the Inaugural Athletics Hall of Fame. Heavily involved in developing and cultivating relationships with corporate partners in the Washington, DC community. Organize all game-day marketing and promotions for the Athletic Department, and oversee game day ticket sales for men’s and women’s basketball. Oversee game day operations for all home athletic events. Instrumental in the Firebirds live-streaming all home men’s and women’s basketball contests during the 2012-13 and the 2013-14 seasons. He is responsible for implementing community service and engagement initiatives such as: Youth Day, Make-A-Wish, Coaches vs. Cancer, Military Appreciation Day, and Senior Day. Assisted with the creation of the ongoing Student-athlete Development Programming and the Student-Athlete Advisory Committee (SAAC).