I have evolved the Casual category to successfully focus on a largely untapped consumer group creating an entirely independent revenue stream and enabling Dr. Martens to legitimately sit in a new tier of distribution.I have brought to market 10 seasons of Casual product, a range which I strategically streamlined, cleaned up and re-calibrated to attract sneaker wearers hungry for the brand but previously without a suitable product stepping on point.I have built exceptionally strong relationships across category, design and development teams and have successfully worked in conjunction with them to bring to market a re-focused range that has gone onto deliver approx. 1m pairs of footwear per season.I understand the evolving needs of the business and the needs of the individuals on the category team. I am well placed to deliver to the brands expectations whilst growing, evolving and refining a team that will deliver to them.I have a passion for growing people and passing on knowledge, after working under my direction all the Casual Category assistants have gone on to become PLMs/Cat. Managers/Sales Directors.

Got to spend some seriously great time with my kids, watching them grow and learning with them.

I was responsible for managing the team of PLMs, Designers and Regional Merchandisers as well as bringing to market the In-Line and SMU ranges.

PUMA International (London, UK): Team Head Lifestyle Footwear (Men’s & Women’s)I headed up Puma’s global lifestyle footwear team. I was tasked with creating a fully aligned offering for the international market through clear, easily understood product stories built to resonate with core consumer groups. Key to this responsibility were the below:• Delivering exciting brand right, market relevant product• Provide a regionally relevant, commercially focused footwear range• Grow profitability to established deliverables and margin requirements• Initiate and manage communication with Design and Development teams• Simplify and streamline working process to maximise efficiency and profit• Extensive board level product presentation at key international meetings• Responsible for approx. 6million pairs of cross category footwear PA• Managing a four strong team of PLMs

September 2010 – PresentPuma International – London: Senior Product Manager Black LabelI managed Puma’s fashion footwear team and am responsible for product ranges developed with Alexander McQueen, Hussein Chalayan and Mihara Yasuhiro, my role also includes:• Building and evolving Puma’s statement lifestyle product range to drive brand cache and vision• Maintaining fruitful direct working relationships with external partners• Steering footwear lifecycle through segment specific range management• Supervising product development at factory level• Extensive internal and external product presentation• Constant market travel and product seeding• Managing a team of two PLMs

As part of the Product Marketing team, I was in charge of all SMU foot wear created for Foot Locker the worlds largest Global sports retailer. This was a hugely profitable and steadily growing area of the business that presents new and interesting challenges on a daily basis. I have grown the business by 53% YTD sales on last year.• Responsible for approx $80m business PA• Developing in the region of 300 SKUs annually• Helping create and implement compelling brand marketing stories and strategies• Creating and managing new footwear product• Ensuring product is ready to deadlines• Maintaining a strong, workable relationship with Foot Locker and the acct. team• Presenting both in-line and SMU product internally and externally• Identifying and reacting to market differences through travel and research• Driving the product creation process from brief to launch• Range building• Creating seasonal mood boards

I was responsible for the creation of all US additions to the Global Metro footwear line as well as all Coastal (Skate) and account SMUs. My role included the below: • Managing product through internal systems (PDM)• Leading meetings with the Go To Market team• Creating concepts and stories to build footwear around• Liaising with the design and development teams• Creating exclusive footwear for adidas’s leading partners • Inter-account differentiation• Liaising with the Global team to share initiatives • International market and trade show travelDuring my time with adidas America I was relocated to New York City for a period of 6 months to head up a dedicated product creation team for Foot Inc.

The Men’s footwear category was responsible for over 60% of Foot Locker Europe’s sales. I worked directly with Nike, adidas, PUMA, Converse, Timberland, New Balance and others to cover all consumer needs and price points. My job comprised of the following:• Providing new and constant excitement for the Foot Locker customer• Maintaining profitable relationships with the worlds leading brands• Analysing sports retail market and understanding pan-European consumer• Predicting and reacting to changes within the sports footwear market• Ensuring the range maintained a level of exclusivity and relevance• Developing new stand alone product with vendorsInternational travel was also integral to this role and gave me a solid understanding of market differences and consumer needs across Europe

Published expert in rare records and 20th century popular culture artefacts and ephemera.