I run all things creative at W, a mens body care brand founded by Jake Paul. I have played a pivotal role in formulating the brand since it's launch in June 2024, leading W to become one of the hottest and most successful retail brand launches of the year.Before W I was a founding member of Party Land, and LA based ad agency where my leadership helped establish the agency as Small Agency of The Year multiple years in a row.I've created intentionally recognized, global brand campaigns- selling everything from pizza to email services and winning quite literally every industry award one can win along the way. My work has been featured in media outlets like The New York Times and has even been studied in schools such as NYU (finding that one out was pretty cool).Thanks for listening to me brag.