Advisor
Current
Aug 2024 - Present
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Matt Rowley Email & Phone Number
Advisor
at
General Strategic
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Who is Matt Rowley? Overview
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Matt Rowley is listed as Advisor at General Strategic, based in Sydney, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Matt Rowley.
Matt Rowley previously worked as Advisor at Decodesai and Chief Executive Officer at Pedestrian Group. Matt Rowley holds Msc, Chemical Research from Ucl.
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General Strategic
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Profile bio
About Matt Rowley
At General Strategic I use my deep media, marketing and digital transformation expertise to help our clients solve complex challenges and set the agenda. Previously as CEO of Pedestrian Group I led the company to top and bottom line growth as well as industry recognition, winning Large Publishing Company and Leader of The Year at the 2021 Mumbrella Publishing Awards. Prior to this, I served as Chief Revenue Officer at Fairfax Media, driving the company back to growth after returning to Australia in 2013.My career spans extensive experience in media and marketing, including a global marketing role at GSK and ownership of creative agencies in London. I have also served two terms as Chair of IAB Australia, contributing to record growth and evolution of the digital advertising industry.
Current workplace
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14 roles · 32 years
Matt Rowley work experience
A career timeline built from the work history available for this profile.
Advisor
Chief Executive Officer
Australia’s largest youth publisher of Pedestrian.TV, VICE, The Chainsaw, Refinery29, Gizmodo, Lifehacker, and Kotaku. We are also the home of streaming FAST channel PEDESTRIAN TELEVISION and OpenAir Cinemas
Apr 2019 - Aug 2024
Chair
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia
Feb 2023 - Jul 2024
Jun 2007 - Jun 2024
Chair
Jan 2019 - Feb 2021
Director Of Sales, Publishing
I was responsible for all digital (including BVOD) and print advertising revenue at Nine. This included the titles nine.com.au, 9Honey, 9Now, The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times and WA Today.
Dec 2018 - Apr 2019
Chief Revenue Officer
I was responsible for all advertising revenue generated within the Fairfax metro mastheads including The Sydney Morning Herald, The Age, the Australian Financial Review, Canberra Times, Brisbane Times and WA Today. I restructured and led teams across ten industry verticals, agency and direct sales, programmatic trading, commercial operations and the.
Apr 2017 - Dec 2018
Chief Development Officer
Oct 2016 - Apr 2017
Director, Head Of Content Marketing
Cirrus Media is Australia's largest B2B publisher, with publishing titles that include Money Management, Australian Doctor, Architecture and Design and Australian Mining.Reporting to the CEO, my role is to innovate ways to connect clients with our audience through our content.
Feb 2015 - Sep 2016
Managing Director
Thirteenth Floor
Thirteenth Floor is a digital customer engagement agency.
Nov 2013 - Sep 2016
Founding Partner
Central
I co-founded Central - a strategic marketing consultancy that worked with global clients
Aug 2004 - Dec 2012
Managing Director
Jan 2000 - Aug 2004
Global Product Strategy Manager
1994 - 2000
~6 yrs
2 education records
Matt Rowley education
Msc, Chemical Research
Education record
FAQ
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What company does Matt Rowley work for?
Matt Rowley works for General Strategic.
What is Matt Rowley's role at General Strategic?
Matt Rowley is listed as Advisor at General Strategic.
Where is Matt Rowley based?
Matt Rowley is based in Sydney, New South Wales, Australia while working with General Strategic.
What companies has Matt Rowley worked for?
Matt Rowley has worked for General Strategic, Decodesai, Pedestrian Group, Iab Australia, and Green And Gold Rugby.Com.
How can I contact Matt Rowley?
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What schools did Matt Rowley attend?
Matt Rowley holds Msc, Chemical Research from Ucl.
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