Matt Rowley

Matt Rowley Email and Phone Number

CEO | Chair | Advisor @ General Strategic
Matt Rowley's Location
Sydney, New South Wales, Australia, Australia
About Matt Rowley

At General Strategic I use my deep media, marketing and digital transformation expertise to help our clients solve complex challenges and set the agenda. Previously as CEO of Pedestrian Group I led the company to top and bottom line growth as well as industry recognition, winning Large Publishing Company and Leader of The Year at the 2021 Mumbrella Publishing Awards. Prior to this, I served as Chief Revenue Officer at Fairfax Media, driving the company back to growth after returning to Australia in 2013.My career spans extensive experience in media and marketing, including a global marketing role at GSK and ownership of creative agencies in London. I have also served two terms as Chair of IAB Australia, contributing to record growth and evolution of the digital advertising industry.

Matt Rowley's Current Company Details
General Strategic

General Strategic

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CEO | Chair | Advisor
Matt Rowley Work Experience Details
  • General Strategic
    Advisor
    General Strategic Aug 2024 - Present
    Sydney, New South Wales, Australia
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  • Decodesai
    Advisor
    Decodesai Jul 2024 - Present
    Sydney, New South Wales, Australia
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  • Pedestrian Group
    Chief Executive Officer
    Pedestrian Group Apr 2019 - Aug 2024
    Sydney, Australia
    Australia’s largest youth publisher of Pedestrian.TV, VICE, The Chainsaw, Refinery29, Gizmodo, Lifehacker, and Kotaku. We are also the home of streaming FAST channel PEDESTRIAN TELEVISION and OpenAir Cinemas
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  • Iab Australia
    Chair
    Iab Australia Feb 2023 - Jul 2024
    The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia
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  • Green And Gold Rugby.Com
    Founder Ceo
    Green And Gold Rugby.Com Jun 2007 - Jun 2024
    Sydney, Australia
    Australia's leading independent rugby website
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  • Iab Australia
    Chair
    Iab Australia Jan 2019 - Feb 2021
    Sydney, Australia
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  • Nine
    Director Of Sales, Publishing
    Nine Dec 2018 - Apr 2019
    Sydney, Australia
    I was responsible for all digital (including BVOD) and print advertising revenue at Nine. This included the titles nine.com.au, 9Honey, 9Now, The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times and WA Today.
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  • Fairfax Media
    Chief Revenue Officer
    Fairfax Media Apr 2017 - Dec 2018
    Sydney, Australia
    I was responsible for all advertising revenue generated within the Fairfax metro mastheads including The Sydney Morning Herald, The Age, the Australian Financial Review, Canberra Times, Brisbane Times and WA Today. I restructured and led teams across ten industry verticals, agency and direct sales, programmatic trading, commercial operations and the 40-strong Commercial Innovation division.Over this time we turned around our revenue from a -16% year on year decline in FY17 to growth by the end of FY18.
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  • Fairfax Media
    Chief Development Officer
    Fairfax Media Oct 2016 - Apr 2017
    Sydney, Australia
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  • Cirrus Media Australia
    Director, Head Of Content Marketing
    Cirrus Media Australia Feb 2015 - Sep 2016
    Sydney, Australia
    Cirrus Media is Australia's largest B2B publisher, with publishing titles that include Money Management, Australian Doctor, Architecture and Design and Australian Mining.Reporting to the CEO, my role is to innovate ways to connect clients with our audience through our content.
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  • Thirteenth Floor
    Managing Director
    Thirteenth Floor Nov 2013 - Sep 2016
    Sydney, Australia
    Thirteenth Floor is a digital customer engagement agency.
  • Central
    Founding Partner
    Central Aug 2004 - Dec 2012
    Richmond, London
    I co-founded Central - a strategic marketing consultancy that worked with global clients
  • Medicus & Discovery London - The Publicis Groupe
    Managing Director
    Medicus & Discovery London - The Publicis Groupe Jan 2000 - Aug 2004
    London, United Kingdom
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  • Glaxowellcome
    Global Product Strategy Manager
    Glaxowellcome 1994 - 2000
    London, United Kingdom
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Matt Rowley Education Details

Frequently Asked Questions about Matt Rowley

What company does Matt Rowley work for?

Matt Rowley works for General Strategic

What is Matt Rowley's role at the current company?

Matt Rowley's current role is CEO | Chair | Advisor.

What schools did Matt Rowley attend?

Matt Rowley attended Ucl, St Joseph's College Hunters Hill.

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