Responsible for the agency's digital strategy and capabilities, ensuring our digital product portfolio is optimised while developing new opportunities to achieve commercial strategic outcomes.

Responsible for the management and performance of our digital marketing department, leading a team of digital execs and ensuring we provide top-tier service and performance to our clients.

Responsible for the planning, execution, optimisation and analysis of digital marketing campaigns for a range of organisations from colleges and universities to the fashion and construction industries and everything in between utilising:• Google Ads (Search, Display, Gmail & YouTube)• Facebook• Instagram• Snapchat• LinkedIn• Twitter

After working indirectly with PPC campaigns in my previous role I was selected to work as part of our PPC team creating bespoke Google Ads and Bing Ads campaigns. Responsibilities included:- Client and keyword research- PPC campaign creation- Utilising numerous tools and partner websites including Spotzer, Marchex, Kenshoo and many more.

After proving myself in website production I was selected as one of the team tasked with embedding our in-life performance analytics team at our Scarborough site. Responsibilities and achievements included:- Reporting on website, e-commerce and digital marketing performance using various analytics tools- Creating and presenting documents to clients- Recommending and implementing improvements to websites, e-commerce stores and digital marketing- Looking for opportunities to recommend new products to enhance their online marketing- Acted as part of the project team supporting with the roll-out of a new CRM system both onshore and with offshore partners- Worked with our internal development team and external partner to implement a new database system

This was a fast-paced, varied role managing the production of client websites to strict KPIs. After starting in this role I quickly progressed into the production of our higher value website offering. Key responsibilities included:- Copywriting- SEO- Customer Service- Workflow Management- Quality Control- Basic Design- Client And Competitor Research- Delivered Website Design Principles Training To Over 50 Colleagues

Managing a successful domiciliary care agency of over 30 employees.Responsibilities included but were not limited to:• Recruitment, induction, training and development.• Legal and regulatory compliance.• Process management and improvement• Safeguarding• Employee management and engagement• Quality management