Brand strategy business focused on Branding + Partnerships + Activations + Other Stuff™We work with businesses and organizations in exploring every avenue to amplify their brand and drive growth by analyzing current strategies and uncovering new opportunities for improvement.Branding: Brand Strategy, Brand Positioning, Brand Storytelling, Brand ConsistencyPartnerships: Brand Collaboration, Affiliate Partners, Nonprofit Partners, Brand Ambassadors & UGCActivations: Sponsorship Opportunities, Sponsorships Recruitment, Event Ideation. Experiential MarketingOther Stuff: Social Media Strategy & Audits, PR & Communications, Email Marketing & Campaigns, New Product Development & GTM Strategy, Blogging/Copywriting & Website Content, Market Research & Analysis

Led marketing strategy pivotal in defining the company’s market positioning and brand identity; analyzed market trends and customer needs, as well as created marketing initiatives that communicated the brand’s values and unique selling propositions. Served as spokesperson and handled PR including addressing media during crises, shaping public perceptions, and maintaining trust with consumers and stakeholders.

Elevated brand’s market reputation by overseeing end-to-end management of major consumer events and sponsorships from strategic planning through execution and follow-up. Managed a significant budget independently, and exercised full discretion in strategic financial decisions to optimize outcomes.

Relying on insights and knowledge gained over an extended career in print and digital media, Matt can meet any communications needs throughout the entire content life-cycle.Areas of expertise include: Content strategy, contributor and content management, writing/editing, copywriting, media/public relations, audience acquisition, web metrics tracking and analysis, social media, content marketing, custom content, festival planning and on-site coordination, data-driven journalism, craft beer coverage

Led content strategy for a top-25 most-trafficked website globally, with ~100K contributors, creative incentive programs that surged publishing rates, generated millions of page views daily, and motivated a large freelance network, increasing both content volume and quality.

Oversaw contributors in the western region (5-8,000 monthly actives); provided editorial guidance; created content initiatives and coordinated messaging around initiatives; was responsible for increasing article production and unique contributors. Managed internal team of four.

Oversaw A&E contributors (3-5,000 monthly actives); created content calendars; provided story ideas; coordinated credentials; curated and programmed multiple A&E topic pages; created and edited content; vetted potential candidates; provided editorial and technical support for contributors. Managed internal team of one.

Edited and reviewed user generated content across multiple topics; bid on articles based on ROI, quality, exclusivity and other factors; curated and programmed the arts & entertainment vertical.