I am an innovative and experienced marketing lead, having worked in increasingly senior positions over the past 15 years.My natural passion for writing has evolved throughout my career to encompass data-centric marketing strategy, creative direction, UX/DX, performance and brand marketing. During this time, I have successfully built and led marketing departments from the ground up and acted as project lead on multiple global projects (including several rebrands). I have diverse experience, working throughout a variety of sectors and locations, with my professional career spanning the non-profit, property investment, SaaS, and fintech sectors, in the UAE, London, Ethiopia, Luxembourg, and Romania. I am personable, passionate, hard-working, and always driven by a desire to go beyond the brief and exceed targets.
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Senior Customer Marketing ManagerSembleWarwick, Gb -
Head Of MarketingCarebit Oct 2024 - PresentLondon, GbLeading marketing efforts at the rapidly growing HealthTech - on the £2m to £10m ARR journey. -
Vp Marketing (Community)Joorney Business Plans Jul 2023 - Oct 2024Miami, Florida, Us -
Chief Marketing OfficerTwipla (Formerly Visitor Analytics) Jan 2022 - Jul 2023Built the marketing department from a local team of 4 to a globally dispersed team of 18 across marketing, sales, and success> Led the rebrand, including new name and website, shifting our positioning into a new category and increasing our SOV significantly.> Established a programmatic ABM strategy to attract integration partners, resulting in hugely scalable revenue generation> Instigated closer collaboration with Product to improve onboarding and feature adoption, resulting in a 50% increase in free subscription to active user conversion. -
Head Of MarketingLuxhub Feb 2020 - Jan 2022Strassen, Strassen, LuDeveloping and leading all elements of LUXHUB's marketing strategy, with a major focus on digital and product marketing; UX/DX; brand development and guardianship; content strategy, and performance marketing (including martech).Key successes:> Led the company's first major inbound marketing campaign, which resulted in close to €500k in revenue.> Successfully led full company rebrand and new website project (with a 142% increase in page views and a 38% reduction in bounce rate during the first two months post-launch) -
Marketing Lead (Uk & Nordics) & Interim Head Of Brand MarketingTalkwalker Jan 2019 - Feb 2020Luxembourg, LuKey successes:> Project lead of successful global rebrand > Project lead of successful website revamp> 100% increase in SQLs (year-on-year)> 53% ARR increase> Twice awarded marketing employee of the month Key responsibilities:> Manage £150k marketing budget > Content, events, email marketing, influencer marketing, SEO, SEA, PR > Global rebrand project lead (including website revamp) -
Vp Of MarketingEmerging Property Sep 2015 - Jan 2019> Built marketing team from the ground-up > Led successful rebrand > Established content guidelines and strategy > Increased sales year-on-year for five consecutive years > £300m ARR from inbound marketing
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Head Of ContentEmerging Property Sep 2013 - Sep 2015First marketing hire at the company | Help to define the company's brand strategy | Onboard CRM and other tech | Recruit and build the content and brand marketing team | Develop brand content and brand guidelines
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Co-Founder & CmoWhat'S Happening Addis Sep 2012 - Aug 2015Established and built Ethiopia's largest online community, organically growing the "What's Happening in Addis Ababa" group from 0 members to 169k over the past five years.Listed in the Bradt Guide Ethiopia as the "go to place for all the latest, up to date information". Currently working with local partners to further evolve the community and add more revenue-generating features.
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Communications ConsultantUnicef Sep 2011 - Sep 2013New York, New York, Us• Write programme reviews in the field (Human Interest Stories) • Copy edit reports and large donor funding applications -
Communications ConsultantGlobal Green Growth Institute Sep 2011 - Sep 2013Seoul, Seoul, Kr -
Chief Copy EditorFortune Newspaper Sep 2011 - Sep 2013I was responsible for copy editing and proofing all content for Ethiopia's largest English language weekly newspaper.
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Program DirectorEthiopian Education Foundation Sep 2010 - Jul 2011I co-managed all programme activities for the charity, including hostel management, beneficiary identification, school partnerships, spinsor relations, fundraising, partner development etc.Unfortunately, my time was cut short after falling ill. -
Senior Content ProducerMustard Up Ltd Sep 2007 - Sep 2010• Content lead on a variety of web and brand marketing projects• Develop project pitches and proposals • Create and implement digital content marketing strategies• Develop brand and content guidelines • Content marketing & SEO strategy -
Founder & CeoPatchwork World Sep 2007 - Sep 2010I established the UK-registered charity, Patchwork World, in a bid to support local community-based charities globally to connect, collaborate, and compete with international NGOs.I created a range of charity and private sector partnerships, organised multiple fundraising events, and developed a global video campaign to raise awareness and finance for our partner organisations.
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Marketing OfficerThe Honeypot Children'S Charity Aug 2006 - Feb 2007London, England, Gb -
Communications InternCare International Apr 2005 - Aug 2006I completed an internship at CARE International (UK) in 2006. I worked predominantly in the fundraising department, although also had inductions into communication, programme management and logistics.
Matt Sarson Education Details
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University Of LeedsCreative Writing -
Cim | The Chartered Institute Of MarketingProfessional Marketing
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London Metropolitan UniversityInternational Relations
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King Edward Vi Grammar School, Stratford-Upon-AvonAnd General Studies
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King Edward Vi, Stratford-Upon-Avon11 Gcses (Grades A-C)
Frequently Asked Questions about Matt Sarson
What company does Matt Sarson work for?
Matt Sarson works for Semble
What is Matt Sarson's role at the current company?
Matt Sarson's current role is Senior Customer Marketing Manager.
What schools did Matt Sarson attend?
Matt Sarson attended University Of Leeds, Cim | The Chartered Institute Of Marketing, London Metropolitan University, King Edward Vi Grammar School, Stratford-Upon-Avon, King Edward Vi, Stratford-Upon-Avon.
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