Matt Sarson Email & Phone Number

Warwick, Gb

London, Gb

Leading marketing efforts at the rapidly growing HealthTech - on the £2m to £10m ARR journey.

Miami, Florida, Us

Built the marketing department from a local team of 4 to a globally dispersed team of 18 across marketing, sales, and success> Led the rebrand, including new name and website, shifting our positioning into a new category and increasing our SOV significantly.> Established a programmatic ABM strategy to attract integration partners, resulting in hugely scalable revenue generation> Instigated closer collaboration with Product to improve onboarding and feature adoption, resulting in a 50% increase in free subscription to active user conversion.

Strassen, Strassen, Lu

Developing and leading all elements of LUXHUB's marketing strategy, with a major focus on digital and product marketing; UX/DX; brand development and guardianship; content strategy, and performance marketing (including martech).Key successes:> Led the company's first major inbound marketing campaign, which resulted in close to €500k in revenue.> Successfully led full company rebrand and new website project (with a 142% increase in page views and a 38% reduction in bounce rate during the first two months post-launch)

Luxembourg, Lu

Key successes:> Project lead of successful global rebrand > Project lead of successful website revamp> 100% increase in SQLs (year-on-year)> 53% ARR increase> Twice awarded marketing employee of the month Key responsibilities:> Manage £150k marketing budget > Content, events, email marketing, influencer marketing, SEO, SEA, PR > Global rebrand project lead (including website revamp)

> Built marketing team from the ground-up > Led successful rebrand > Established content guidelines and strategy > Increased sales year-on-year for five consecutive years > £300m ARR from inbound marketing

First marketing hire at the company | Help to define the company's brand strategy | Onboard CRM and other tech | Recruit and build the content and brand marketing team | Develop brand content and brand guidelines

Established and built Ethiopia's largest online community, organically growing the "What's Happening in Addis Ababa" group from 0 members to 169k over the past five years.Listed in the Bradt Guide Ethiopia as the "go to place for all the latest, up to date information". Currently working with local partners to further evolve the community and add more revenue-generating features.

New York, New York, Us

• Write programme reviews in the field (Human Interest Stories) • Copy edit reports and large donor funding applications

Seoul, Seoul, Kr

I was responsible for copy editing and proofing all content for Ethiopia's largest English language weekly newspaper.

I co-managed all programme activities for the charity, including hostel management, beneficiary identification, school partnerships, spinsor relations, fundraising, partner development etc.Unfortunately, my time was cut short after falling ill.

• Content lead on a variety of web and brand marketing projects• Develop project pitches and proposals • Create and implement digital content marketing strategies• Develop brand and content guidelines • Content marketing & SEO strategy

I established the UK-registered charity, Patchwork World, in a bid to support local community-based charities globally to connect, collaborate, and compete with international NGOs.I created a range of charity and private sector partnerships, organised multiple fundraising events, and developed a global video campaign to raise awareness and finance for our partner organisations.

London, England, Gb

I completed an internship at CARE International (UK) in 2006. I worked predominantly in the fundraising department, although also had inductions into communication, programme management and logistics.

Ba Hons, Creative Writing

Cim, Professional Marketing

Master Of Arts - Ma, International Relations

A-Levels - Statistics, English Literature, Geography, And General Studies

11 Gcses (Grades A-C)