Oversee the Emails, websites, company app and Salesforce implementation. Driving process improvements and product improvements.

Responsible for the company wide emails and Salesforce implementation.

Responsible for Direct Mail and performance analytics for the properties in the midwest.

* Enhance customer evaluations and lifecycle* Increases value of marketing systems by customizing software (SAS, MGT, SFMC)* Score and load key marketing data tables for marketing campaigns* Work with marketing teams to identify pain points and make modifications to resolve issues and streamline processes* Created automation process that builds offer files for different gaming systems and communication files for both DM and e-mail* Link data between systems and format it to function as needed* Maintain the loyalty tier program, sending upgrades internally and partners* Manage data for annual rollover points and renewal programs* Analyze various marketing programs such as : increasing tier point thresholds, guest profiling and cross property analysis

* Develop CRM model to be deployed to all properties* Analyze various marketing programs, including A/B testing* Create Information Maps and reports in Web Report Studio and Enterprise Guide

* Functional Manager of all applications accessing EDW* Lead new IT projects from inception to completion* Create data integrity standards and monitoring reports* Implement new security configuration for the database tools* Lead the Cognos Impromptu upgrade for the company* Create database tables and views

* Manage a staff of four database analysts* Analytically support corporate departments and over 40 properties* Create actionable business knowledge and defined the analytical methods used* Access various databases including Teradata, AS/400, SQL server, & other proprietary databases* Define new database tables loaded onto Teradata, including identifying new content; performance summarizations; and new data sources* Used tools to access databases including: SAS, Cognos Impromptu, Cognos 8, Showcase, & Access

* Analytical projects for different areas of the business including direct marketing, slot machines, table games, hotel, labor, customer satisfaction, and finance (G/L)* Created & maintained database tables using SAS* Built customer predictive models for use at all casino properties* Created a slot machine performance evaluation model* Developed advanced reporting with business intelligence using Cognos Impromptu

* Created marketing segmentation strategy used by all marketing teams* Built Cognos Impromptu reporting & desktop toolbox with VBA code automation* Used data within SAS for analytical projects* Supported other query users* Mapped data using ArcView