Accelerating the Growth Potential of Next Gen Ventures

Dynamic, innovative and highly efficient leader responsible for spearheading all global marketing, communications and sales functions. Highly adaptable with an ability to fulfill a variety of roles to consistently achieve high quality results. Successfully launched the Drako GTE electric supercar and Drako Dragon electric SuperSUV and generated global top-tier media coverage across automotive, tech, business and green energy sectors. Led the creation and development of all marketing and communications assets including company website, creative content, press kits, email marketing and social media content and investor relations presentations. Led and creation and development of all sales assets including the Drako Vehicle Reservation Program, Customer Relationship Management (CRM) system, and global dealer network (NA, EU and UAE).Executed customer and investor drive experience events throughout North America and UAE. Reported directly to CEO and collaborated with executive, engineering and design teams to execute marketing, communication, sales and investor relations strategies.

Developed and executed strategies for product launches and provided marketing, communications and PR services for early stage premium EV companies.Drako Motors: Head of Marketing, Communications and Media Relations for the launch of the Drako GTE electric supercar. Later hired as VP of Marketing and Sales based on success of the launch.Faraday Future: Head of Communications for the launch of the FF91 premium electric vehicle.Lightning Motorcycles: Head of Communications for the launch of the Lightning Strike electric motorcycle.Zero Motorcycles: Conducted market research and focus grouping for next generation vehicle lineup.

Worked with Tesla’s executive team to develop and execute global product communications strategy including product and factory launches, public positioning and crisis communications.Spearheaded product communications efforts for the global product launches of Tesla Autopilot, Model X and Model 3 including crafting keynote presentation messaging, development of launch press kits and organization and execution of large scale product demonstration events.Proactively engaged with top-tier journalists and industry analysts to drive company messaging worldwide.

Developed highly capital efficient experiential, retail and digital marketing programs to support worldwide demand generation and sales of Model S.Led the opening of numerous Tesla retail stores and expansion of the Supercharger network into new markets throughout North America and Europe.Planned and executed over 500 Model S customer and investor test drive events and developed partnerships with Fortune 500 companies, major luxury brands and high net worth groups. Supported international auto shows and global product launches of Tesla Dual Motor and Tesla Energy.

Led Tesla’s highest performing regional inside sales team. Supported domestic and international field sales teams with customer relationship management and test drive programs to drive lead generation and conversion to vehicle orders.

Hired as a core member of Tesla’s first Delivery Experience team to assist in building and developing Tesla’s global vehicle delivery system for Model S. Implemented processes for increased efficiency in revenue recognition and enhanced customer experience. Responsible for high-profile customer relationship management including A-List celebrities, major investors, and Elon Musk’s family.

Developed marketing and social media campaigns to promote Dell products and conduct ongoing market research and competitor analysis at Oregon Universities. Supported distribution of Dell promotional content.

Provided direct customer service to AAA members requesting vehicle roadside assistance. Worked cross-functionally with dispatchers, towing companies and locksmiths to fulfill customer needs.