Matt Shankle Email & Phone Number

Kalamazoo, Mi, Us

Kalamazoo, Michigan Area

- Responsible for sales team that produces more than $7M in new annual revenue.- Launched and integrated new data tracking software for entire organization to use from sales/marketing to finance and medical record keeping.- Executive strategic planning of: new organizational opportunities, marketing strategies, fund development planning, HR recruitment tactics and new product/service lines.- Analyze and evaluate effectiveness of sales funnels, costs and results – recommending appropriate actions and implementing adjustments.- Conduct regular market research through trade associations, business relationships and competitive analysis.- Develop annual marketing strategy for executive team and Board of Directors.- Create/execute sales presentations to drive lead generation and initial stages of sales funnel. - Responsible for ideation, creation and implementation of new marketing initiatives including: website, design, social media, copywriting & public relations. - Supervision of marketing communication including: website, literature, packaging graphics, advertising, trade shows, and new product launches to promote the brand of Heritage Community.- Oversee all external and internal marketing communications, including speech reviews, press releases & information for surveys to ensure consistent brand messaging. - Social media manager across major mediums; supervise team members in day-to-day content management.

Kalamazoo, Michigan Area

- Smart Home Technology startup created by Heritage Community with national opportunity.- Partner with organizations to not only build experiences that are smarter, healthier, and safer but that are also more effective giving them the platform and return on investment for years to come. - Responsible for advising CEO on marketing plan, go-to market strategy and leading the sales efforts to grow this new business line.- Conduct on-site strategic planning sessions in person with diverse teams that include finance, operations, technology & executive team members.- Prepare smart home technology strategic plan document complete with recommendations that include device list, integration, operational check list and go-to market recommendations.- Facilitate regular check in phone calls and screen share presentations remotely to drive the sales process to success.matt@experienceconnected.com269-343-4375

Kalamazoo, Michigan Area

Kalamazoo, Michigan Area

- Promoted from Direct Sales Agent to Senior Coaching Consultant within six months of hire based on high performance ranked against over 80 team members.- Conduct sales using world class conversation skills to retain, build and strengthen current customer’s relationships with PNC.- Responsible for new hire orientation, sales training, and team training. - Research and updating new sales techniques to convey not only to new hires, but as well as the entire team. - Present PowerPoint demonstration, bi-weekly, to the team in effort to increase knowledge and sales effectiveness.- In the time since acquiring the Coaching Consultant position, the team paced for 200%+ sales to goal for each month.- Balance sales and management time to effectively assist agents with questions, concerns and escalated calls while meeting and exceeding sales goals. - Member of several committees that include: United Way, Quality Assurance, Market Loan Manager’s meetings, Team Training and Team Event planning.

Toledo, Ohio Area

- Take an aggressive, focused and professional approach to prospecting new clients with the use of cold calling. - Developed and maintained close relationships with the local business community in order to fulfill client’s needs more effectively. - Developed strong consultative and negotiation skills in addition to using proven strategic selling abilities. Be familiar will all packages, services, and applications in order to discuss and explain materials in depth to prospective clients. - Gather info from meetings to develop a marketing plan for each client to effectively use radio advertising and close the sale.- Exceeded budget goals every month during employment and received weekly top sales award five times.