Matt Simoni Email & Phone Number

Cleveland, Ohio , Us

2022 Accomplishments:• Created more than 40 unique videos, animations and graphics used for social media, internal and external communication projects.• Managed creation of training videos used to educate Providers on new web portal.• Designed commemorative CEO retirement video featured at a private Rock & Roll Hall of Fame C-suite ceremony.• Directed, filmed and edited ~ 3 minute customer appreciation video.• Managed monthly email content calendar, including content creation and email coordination for Consumer-driven Health Product line (HSA/FSA/HRA).2021 Accomplishments:• Saved company ~$100k in agency fees during 12-month period with in-house video/digital production.• Designed 3 Medicare Advantage Plan education videos for sales, company website and social media.• Created 5 website/mobile app tutorial videos for internal company communication to ~3,000 employees.• Project managed the largest member education campaign in company’s history to 1 million+ members.• Produced company’s first request for proposal video featuring C-suite executive team. • Content creator for social media videos – YouTube, Facebook, Instagram, LinkedIn and Twitter.• Helped launch organic social media content strategy and campaigns using Vyond, Camtasia and Canva.• Key stakeholder in live online customer appreciation event.Other responsibilities/accomplishments:• Business owner for the Consumer-driven Health Product line (HSA/FSA/HRA).• Create letters, flyers, brochures, online content and email campaigns to ~50k HSA/FSA/HRA members.• Develop sales collateral for HSA/FSA/HRA product team, including presentations, videos and forms.• Communications lead on HSA/FSA/HRA project team that moved products to full in-house administration over a three-year timeframe.• Frequently function as project manager for communications initiatives that involve multiple departments.

Beachwood, Ohio, Us

• Managed brand development, website traffic and lead gen for a $3.5 million sales pipeline.• Developed business plan and sales strategy.• Trained 7-person sales team on effective marketing/sales campaign follow-up tactics.• Created and managed ~50 lead gen projects per year, including mailings, collateral and trade shows.• Wrote and produced ~30 email campaigns per year. • Designed monthly e-newsletter with an average open rate of 39% and average click rate of 7.7%.• Developed seminar materials and managed off-site event operations for 8 unique events. • Averaged 11% lead-to-opportunity conversion at live events.• Coordinated database migration of ~30k contacts and 14k companies to Salesforce.com.

Cleveland, Oh, Us

• Completed business analysis for product development focused on new market expansion. • Created new company website focused on personalized marketing campaigns and data-driven products.• Developed multiple email and personalized postcard campaigns.

New York, Ny, Us

• Managed and trained 25-person sales team on effective digital sales practices across 20+ publications.• Implemented 5 web portals, including design, vendor relations, data import and market research.• Created all digital products, including online product catalogs, podcasts and email campaigns. • Developed all digital media sales training materials.

New York, Ny, Us

• Managed 81% of total publication accounts, including 8 of the top 20 revenue generators.• Increased 2007 digital revenue 310% and print 7.3% vs. 2006 YTD actuals.• Grew 2007 October market share/new business by 21.74 pages vs. 2006 issue.• Exceeded yearly sales target by 17% in 2005 and 26% in 2004.• Sold print and digital advertising, marketing lists, seminars and trade show sponsorships. • Created marketing/ad campaigns utilizing print, web and custom publications.• Developed multimedia products including microsites and digital catalogs.• Spoke at FMC Software's 6th Annual SmartBiz Customer Conference about the need for small business marketing.

New York, Ny, Us

• Managed print advertising for business-to-business publications in over 15 different publications.• Selected as mentor for specialized sales hybrid position combining elements of inside and outside sales practices.• Developed consultative sales approach for two advertising print products.• Coordinated materials collection and acted as liaison between production staff and client.