Lead the data organization for pricing, monetization, and cloud GMs

Oversaw product analytics & data science for a number of businesses in Platform.- Expanded analytical coverage in Platform to a number of previously unsupported businesses, including Einstein, Entitlement Services, & Lightning Web Stack.- Led the successful effort to create an event analytics tool which enables tracking of user flows.- Spearheaded the effort to leverage Causal Inference techniques to understand the impact that various product usage patterns have on customers success; Large deliverables include understanding the relationship between Einstein Search and NPS, as well as In-App Learning and productivity.

Oversaw product analytics & data science for Low Code Customization, In-App Experience, and Authentication & Verification.- Expanded analytical coverage in Platform to a number of previously unsupported businesses, including Low Code Customization & In-App Experience.- Led the analytics effort behind the successful rollout of Guardrails, an ML-based feature inside Lightning App Builder that helps admins build more performant pages. Guardrails drove a 12% improvement in performance.- Developed and operationalized the metrics & adoption strategy for Multifactor Authentication

Lead product analyst supporting the company’s successful Lightning Adoption effort.- Collaborated with the Head of Data Science Applications on the landmark analysis that demonstrated the causal benefit of moving our customers from Classic to Lightning. Presented this analysis over twenty times, including to the President of Sales and the President of Customer Success. The analysis was the backbone of the successful ask to increase the funding for Lightning adoption. - Created an algorithmic marketing attribution model (Markov chains) to identify the impact of marketing events on Lightning adoption; The findings redirected the Lightning adoption marketing strategy for FY20. An adjacent team took this work and productionalized it to provide the business with real time marketing attribution.- Manager and project lead of the team that developed the experimentation framework for the Essentials business; This effort led to a three-fold increase in the number of experiments run per quarter.- Co-lead of a deep dive into how our customers are using the Salesforce mobile app. Presented the findings to the Chief Product Officer and Chief Technology Officer to help guide our FY21 mobile strategy.- Designed a causal model that flagged web components that were responsible for poor page performance; Model was used by Lightning Platform Engineering to prioritize which web components to focus on for performance improvement.- Ran the entire MBA internship process for Data Intelligence in 2019, from recruiting to project selection to intern management.- Elected by peers to DiForce, the leadership team tasked with amplifying the voice of individual contributors on Data Intelligence.

Leveraged industry best practices to measure and predict user churn on the Salesforce Lightning Platform; iterated within the cross-functional Di team to design a dashboard that tracks key churn metrics over time.Developed a framework to systematically identify underutilized features. Product uses this framework to understand what is working and which features need to be reconfigured.

Led the research and investment process to deploy $115 million across five external managers. Process included quantitative and qualitative manager analysis, operational due diligence, and portfolio modeling. Identified portfolio managers’ difficulty in understanding risk at the portfolio level. Developed a risk management tool in Python that allowed the portfolio manager to seamlessly visualize various risk factors for each client. Program was approved by senior management, adopted firm wide, and led to the reallocation of over $50 million of capital.

Analyst for Investor Solutions,a group that generated over $500 million in revenue in 2012 by providing innovative structured investment solutions to institutional and third-party intermediary clients.

Participated in a 12 week rotational internship, spending time with US Equity Synthetics, Investor Solutions, and Natural Gas Trading.