Public Relations And Communications Specialist
CurrentDevelop content and manage an editorial calendar that attracts a qualified audience (including blogposts, whitepapers, short videos, e-books, reports, webinars, infographics, etc.). Define personas and segment leads to determine appropriate marketing channels and ensureappropriate audiences are receiving targeted and behavior driven communications (lists management).Optimize key conversion points in the marketing funnel (landing pages, website calls-to-action (CTAs), and Thank You pages).Leverage all marketing and communications campaigns (such as trade shows, press releases, website content, and webinars) to develop awareness and interest.Define metrics, develop reports and create dashboards in excel, marketing automation software and CRM to track campaign results and sales insights.Conduct research and compile data to assess trends, identify leads and engage industry partners.