Formed and ran the product organization for an AI-driven SaaS startup that delivered industry-leading audience intelligence.• Delivered monthly features driving +10% YoY stickiness.• Pivoted product planning strategy to a principled, long-term roadmap.• Pioneered integration with external SaaS platforms.• Awarded Mentor of the Year by my colleagues.

Co-headed development on a new mobile game while delivering impactful user feedback for multiple games. • Created business models and launch scenarios, revealing there was no longer money to launch new games.• Improved competitor comparisons and business planning by fixing internal KPI definitions.• Pivoted daily decision-making for in-development game teams to be based on user research insights.

Created a mixed methods user research team, made its use commonplace amongst the dev teams, and trained PMs on statistics and presentation of data.• Increased all teams use of data by educating PMs on how to present it.• Built standards for greenlight decisions based on user testing.• Incorporated user testing throughout the game lifecycle.• Built a team of diverse researchers that could self-sustain.

Drove cultural change from a short-term revenue focus to a long-term player experience focus by consistently showing the relationship between good experiences and good business outcomes.• Quantified the relationship between player sentiment and KPIs which drove the adoption of a player-focused company mission.• Increased monthly revenue by 20% using only one month of development time by focusing on customer needs.• Proved the value of consistent integration of user research resulting in teams adding sprints to respond to feedback before launching features.• Grew a team from 2 to 6 by consistently demonstrating value to the teams and the business.• Created a series of educational opportunities as part of the Scopely Leadership Acceleration Program.

Trained researchers for work across all of Activision’s major, global franchises and personally conducted research for games being built across three continents simultaneously.• Proved the value of user research such that teams moved initial testing forward by 8 months.• Revised procedures to create greater precision in measurements and consistency that allows for comparison across titles

Taught user research to production masters’ students, guided students through their thesis, and oversaw multidisciplinary teams through the process of building their capstone games.• Coached teachers through aligning their grading with student’s portfolio requirements.• Taught students who successfully found positions in major AAA studios across art, design, programming, and production

Stepped up to run the department when the previous head left, built out all aspects of research, and proved that player testing could predict market reception to a game.• Predicted Metacritic scores using playtest feedback and competitor benchmarking.

Worked as an adjunct lecturer teaching user research fundamentals to students on the game production track.

Mastered the core user research techniques and provided insights to major franchises such as Halo.

• Conducted systematic investigations into human perception using augmented and virtual reality paradigms.• Programmed 3D augmented and virtual (full immersion) environments.• Designed experiments.• Collected and analyzed data.• Presented and published findings of experiments to diverse audiences.• Supervised research assistants.• Instructed undergraduate research methodology and statistics courses.• Served on departmental colloquium and interdepartmental IT committees.

• Created turnkey software and provided instruction for the inaugural offering of the American Psychological Association Advanced Training Institute on Nonlinear Dynamics. Also helped to refine the course in its second year.• Adapted existing algorithms to the platform attendees used to conduct nonlinear correlation analysesInstructed attendees on generating and analyzing novel datasets with the software.• Provided technical assistance for attendees during and after the course.

Provided 3rd party IT services including equipment installation, networking, and hardware and software diagnostics and repairs.

• Developed program tracking tools and managed projects designed to reorganize functional business units.• Assisted with the redesign of the multi-million-dollar credit and collection process.• Researched and suggested technological solutions to existing problems.• Facilitated communication between business and IT departments.• Worked with the technology department to create user-focused interfaces.• Developed in-house software tools.