reZme is a technology company empowering hotels and accommodation providers to implement a direct booking strategy that works.The reZme platform enables hotels to easily create and manage their website and direct booking engine and drive guest acquisition with a range of digital marketing tools, all contained and managed from within the one system.

With an extensive marketing background, spanning many different brands and industries, I am excited to now have founded GRIP Marketing; an independent marketing consultancy, specialising in Marketing as a Service, to grow small and medium businesses.With our grip, your marketing just PERFORMS.

True North Managed Services are specialists in providing supply chain solutions to marketing and operational teams. We sell a range of technology solutions and support this with a suite of managed services to ultimately help many of Australia and New Zealand's tier 1 brands, bring efficiency and cost savings into their supply chain management. My role is to set the strategic plan for the business in Australia and ensure the business meets growth and EBIT targets.

Youtopia Technologies is part of the True North group and provides cloud based solutions that improve supply chain management.We currently have two products that are integral to clients day to day operations - Youtopia Connect and Youtopia Campaign.Youtopia Connect is a B2B marketplace that facilitates the purchasing of all products that brands need to run the operational component of their business.Youtopia Campaign is a campaign management tool that is perfectly suited for… Show more Youtopia Technologies is part of the True North group and provides cloud based solutions that improve supply chain management.We currently have two products that are integral to clients day to day operations - Youtopia Connect and Youtopia Campaign.Youtopia Connect is a B2B marketplace that facilitates the purchasing of all products that brands need to run the operational component of their business.Youtopia Campaign is a campaign management tool that is perfectly suited for marketing teams. One of the key elements of this product is the way a team is able to manage all of the kitting and fulfillment of marketing materials such as printed point of sale, promotional merchandise and fixtures and fittings.My role is to manage the vision for the brand and set the direction of the product roadmap based on the feedback obtained from clients. My role also crosses over to influencing the user experience and managing some of the development process. Show less

Choice Hotels Asia-Pac is the largest franchised hotel company in this region and is a subsidiary of the global and NYSE listed Choice Hotels International. The business comprises of over 250 hotels, inns, suites and resorts, represented by the Clarion, Quality, Comfort and Econo Lodge brands and the Ascend Hotel Collection.In this role I was a member of senior management team, responsible for a team of 10-12 people and was ultimately tasked with developing and delivering a brand and… Show more Choice Hotels Asia-Pac is the largest franchised hotel company in this region and is a subsidiary of the global and NYSE listed Choice Hotels International. The business comprises of over 250 hotels, inns, suites and resorts, represented by the Clarion, Quality, Comfort and Econo Lodge brands and the Ascend Hotel Collection.In this role I was a member of senior management team, responsible for a team of 10-12 people and was ultimately tasked with developing and delivering a brand and marketing strategy that would ultimately deliver growth in room night sales for all hotels, incremental increases in room night rates and ancillary products and improved brand awareness.Key highlights of my achievements in this role include,* Growing the Choice Privileges loyalty program from 30,000 members to almost 400,000 and attributable revenue in excess of $30 Million* Developed and sold to franchisees a new marketing program which saw them contribute an extra $4 Million into the marketing fund* Launched NeedaBreak.com in June 2017 as a content and engagement platform to inspire Australians and New Zealanders to take more short breaks.* Developed and implemented the Choice Hotels Travelgrammer campaign. This was a socially led campaign which resulted in a 40% social share of voice, 13.5M reach and the best sales performance week for the year in 2016 and 2017. This campaign won a Bronze Asia-Pac Stevie Award, Silver International Stevie Award* Selected as an executive member of the international team to build a new global e-commerce infrastructure* Negotiated major sponsorship agreement with the PGA of Australia* Developed a new internal social intranet platform which significantly changed and improved franchisor/franchisee engagement* Developed a partnership with Kids Under Cover* Changed franchisee perception of marketing team from limited importance to one of high value and critical to the success of all properties Show less

Crazy John's was one of Australia's most recognisable brands and a leader in the retail telecommunication industry with over 140 company owned and licensed stores.In my role, I developed and implemented the entire promotional and communications program, consisting of;* Design, production and delivery of over 10 Million catalogues per annum* developed a strategic partnership with Austereo radio network * Managed all media planning and buying* Management of key sponsorships… Show more Crazy John's was one of Australia's most recognisable brands and a leader in the retail telecommunication industry with over 140 company owned and licensed stores.In my role, I developed and implemented the entire promotional and communications program, consisting of;* Design, production and delivery of over 10 Million catalogues per annum* developed a strategic partnership with Austereo radio network * Managed all media planning and buying* Management of key sponsorships with Collingwood FC, Surf Life Saving Qld, Victorian Volleyball* Managed local area marketing requirements for all retail stores (company owned & licensed stores)* Managed all PR initiatives Show less

Global Retail Brands is a subsidiary company of the Playcorp group of companies and comprises of three retail brands. The premier brand is “House”, which is Australia’s largest specialty homewares retailer and is a franchise network consisting of over 90 stores. The other two brands are “Super Chef Warehouse” which is a discount (DFO style) homewares brand and “Five Star Factory Direct”, which is a clearance brand for homewares and sporting goods. Whilst working for Global Retail Brands, my… Show more Global Retail Brands is a subsidiary company of the Playcorp group of companies and comprises of three retail brands. The premier brand is “House”, which is Australia’s largest specialty homewares retailer and is a franchise network consisting of over 90 stores. The other two brands are “Super Chef Warehouse” which is a discount (DFO style) homewares brand and “Five Star Factory Direct”, which is a clearance brand for homewares and sporting goods. Whilst working for Global Retail Brands, my main focus was on the “House” brand. When starting in the business I was met with a brand that by its own management’s admissions, was disjointed, lacked direction and had a very negative franchisee sentiment.Through the implementation of new brand positioning, a comprehensive promotional program, increased communication to the franchise network and introduction of new and exciting initiatives and direction, the brand was again on track to be a market leader when I left.My key achievements in this role included;* Redesigning the brands image and customer perception* Established a campaign program that significantly increased the in-market promotional activity* Managed the design, production and delivery of over 10 Million catalgoues* Established an ecommerce strategy for the business and built the brands first transactional website* Developed and introduced a new loyalty program - House VIP Rewards* Partnered with Metricon to run a campaign giving someone the opportunity to win a new House valued at over $1000,000* Signed an ambassador deal with Julie Goodwin - Winner of Masterchef Season 1 ,to be the face of the brand. This resulted in a suite of content and promotional activity* Produced a custom published magazine for customers* Created and marketed a series of private label merchandise brands Show less

PETstock are the leading pet speciality retail franchise in Australia and one of the fastest growing franchise brands across all industries.During my time at PETstock, I successfully implemented many promotional activities and marketing programs which saw the PETstock brand quickly grow from 10 stores with approximately 10 million dollars in sales to a major national retailer with sales in excess of 100 million dollars and over 75 franchised and company owned stores Australia wide.Key… Show more PETstock are the leading pet speciality retail franchise in Australia and one of the fastest growing franchise brands across all industries.During my time at PETstock, I successfully implemented many promotional activities and marketing programs which saw the PETstock brand quickly grow from 10 stores with approximately 10 million dollars in sales to a major national retailer with sales in excess of 100 million dollars and over 75 franchised and company owned stores Australia wide.Key highlights of this role included;* Creating the brand image, tone of voice and personalityCreating the brands loyalty program, which I grew to over 500,000 members and the backbone of the business* Launched the brand’s first e-commerce platform, which grew to 10% of total network sales.* Developed a promotional program. comprising of catalogues to 700,000+ households per month, regional television, radio and print* Created all visual merchandising strategies to improve the customer experience. Show less

Managed the day to day operations including EBIT of over 50 PETstock retail stores

Executed the Marketing function for the PETstock brand