A global design, marketing, and innovation company, Fossil (NASDAQ: FOSL) creates distinctive watches and accessories for customers across 30,000 points of distribution in 140 countries.• Selected by the CEO to lead the expansion of the Zodiac premium Swiss-made watch brand and drive sales across the USA independent, specialty, and e-commerce channels. Define and execute the overarching Zodiac sales strategy, create impactful marketing campaigns, nurture and grow account relationships, and develop robust, new distribution channels. • Consistently surpassed annual sales targets, achieving $3.8M on a goal of $3M in 2022 (+26.6%) and $5M on a goal of $4.1M in 2023 (+21.9%), with a current trajectory to generate $5.5M in 2024.• Collaborate with cross-functional Marketing, Product Development, and Operations teams to align sales activities with top brand objectives. Implemented training programs and provided resources to sales teams and partners to enhance product knowledge and elevate service standards. • Forged relationships with high-end independent retailers and luxury e-commerce brands. Opened over 40 new doors through targeted prospecting, established the brand with key luxury partners, captured market share, and more than doubled sales over two years.

• Led Fossil Group portfolio sales with responsibility for multichannel international distribution across Latin America and Mexico. Took on expanded responsibility for US-based Corporate Markets, Travel Retail, and Independents (Luxury & Fashion). Managed 9 direct reports and an organization of 63 team members across the US, Mexico, and South America, while reporting directly to the COO.• Managed $203M in annual sales revenue, successfully delivering a 3.4% increase in profitability in 2022 through IMU negotiations, discount and trade spend optimization, and rebate reductions. In 2022, increased revenue by 10%+ in Mexico through enhanced store productivity, expanded distribution, and the introduction of new product categories and an optimized assortment mix. • Planned and executed the Fossil Wearable Technology product launch that generated $40M in sales and contributed 20% of total revenue by year three. This initiative opened new distribution opportunities, expanded market share, and secured additional retail space. Introduced follow-on, mid-priced mass brands in Mexico and Latin America, generating $10M in additional revenue. • Achieved $35M in revenue growth by launching and maximizing new e-commerce channels with Amazon, leading regional department stores, and marketplaces in emerging markets. • Built relationships with executive-level decision-makers from leading retail chains, duty-free stores, cruise ship operators, e-commerce platforms, and independent accounts.

• Led sales, marketing, account management, inventory planning, distribution, and point-of-sale merchandising for the $157M+ Fossil Group licensed portfolio across all distribution channels. Drove consistent market share growth and year-over-year financial performance, including a $20.1M (+15%) increase in revenue in 2015 and an additional $12M (+8.2%) in 2016. Managed 6 direct reports and 52 indirect team members across the US, Mexico, and Latin America. • Worked in close collaboration with the CFO and SVP to develop the P&L for the region, integrating sales trends, emerging opportunities, channel shifts, and a strategic focus on e-commerce growth. • Designed tailored product offerings, fully aligned with regional trends and preferences, while maintaining a consistent brand identity and ensuring licensing requirements and brand standards. • Transitioned to a new distributor in Brazil, generating a $10M increase in sales by year two.

The premium lifestyle accessory brand of choice for independents, creatives, and freethinkers the world over, NIXON watches, bags, leather goods, and accessories are sold in over 90 countries. • Led new product launches, sales strategies, regional marketing campaigns, go-to-market planning, and distribution to drive an annual P&L of $40M. Successfully introduced and positioned NIXON within the global watch channel and achieved 46% sales growth. Managed a team of 10 direct reports located across North America and an annual budget responsibility of $22M. • Optimized NIXON’s global presence via wholesale partnerships and dynamic points of sale. Managed relationships with leading luxury department stores, including Nordstrom, Neiman Marcus, and Barney’s, along with numerous independent retailers. Successfully launched the brand in Nordstrom and elevated NIXON to the store’s second-best-selling watch brand.

An American contemporary accessories brand, initially of watches, Skagen products embody the art of functional simplicity, leveraging Scandinavian design with Danish intentionality. • Planned and executed the marketing and distribution strategy for Skagen watches that delivered $24M in revenue, an increase of +24%. Led the Chronograph Mesh product launch globally, generated $3M in revenue, and strategically positioned the brand across all sales channels.