Qualified UX researcher and designer. I switched careers 5 years ago from marketing to tech and haven't looked back. I retrained first for software engineering / QA (Makers Academy), then UX (UX Design Institute Professional Diploma). UX is a career sweet spot for me, as it brings together the most fundamentally human side of tech with my desire to get under the skin of user behaviour and deliver tangible real world improvements to users' lives, while taking advantage of my breadth of relevant experience in relationship, project and product management in tech-focussed environments.Research experience: stakeholder management, competitive benchmarking, user survey design and implementation, recruitment screeners, interview and test script writing, note taking, usability testing, affinity diagrams, empathy maps, personas and customer journey maps.Design experience: structure and navigation, interaction design, design principles, design patterns, flow diagrams, multi-device design, workflows, interaction designs, prototyping.Software experience: Miro, Whimsical, Sketch, Figma.UX portfolio: https://uxfol.io/1c4d4d3dA commitment to quality and attention to detail has been at the core of my work, whether designing the QA / UAT test results dashboard for Nationwide, distilling multi-tool analytics insights into custom weekly app health reports for UKTV, or fine tuning the usability test scripts for boxlist.com.My background in marketing and QA enables me to communicate, collaborate and align on goals with a wide spectrum of business departments and individuals - from C-Suite to developers to users. It also affords me a broad strategic understanding of how to target and engage audiences. I have trained and mentored account executives and academy graduates up to client-facing autonomy in core business competencies.I’ve influenced big companies to take rewarding risks. These include expanding IBM’s social media remit to their UK midmarket audience for the first time, introducing new cost-saving ways for American Express to source marketing imagery and leading an app ratings initiative that turned UKTV’s 2.2 star iOS app into 4.7 stars.