Strategy, media, activation and partner relations.

YOOM is a deep tech startup founded in Tel Aviv that brings real humans into the digital world with cutting-edge 3D volumetric technology. We enable the creation of new immersive content and experiences for the Metaverse and Web3.• Successfully re-branded and launched our company as YOOM, effectively evolving us from an Israeli deep tech B2B startup to a U.S. consumer- focused BrandZ – achieved over 50 press articles incl. key targets Forbes, Venture Beat, Axios, Billboard, Yahoo & ESPN• Defined our new mission statement, positioning, target audiences & key messaging for investors, partners, content creators & consumers• Co-created the Marketing dept. and managed the entire wheel incl. brand, website, PR, social, SEO, paid media, events, consumer research• Co-developed our company’s strategic pillars (music, sports, entertainment, gaming), potential business models & 5-year product roadmap • Co-produced a variety of partner content for innovative, immersive mediums such as AR, VR, WebGL, Browser-Based Mini-Games, 3D Billboards, NFTs, etc. including Paul Oakenfold’s PerfectoVerse – a first of its kind virtual concert experience.• Developed the strategy for partner content amplification with bespoke assets & 360 go-to-market guides to maximize owned/earned media • Lead our talent relations, including the Los Angeles Kings, Steve Aoki, Paul Oakenfold, Laird Hamilton, Verbal, Justin Turner, Luude & more • Navigated an extremely challenging, very fast paced, multicultural, Israeli startup environment successfully

• Led the entire 360 product and marketing campaign strategies for Mortal Kombat 11, Kombat Pack 1 & 2, MK11: Aftermath & MultiVersus• Achieved a top 5 title in 2019 with Mortal Kombat 11, a franchise first• Responsibilities included trailers, visual identity, packaging, media planning, in-game messaging, licensing, events and CRM• Developed and drove SKU planning, pricing, go to market & live strategies for all MK products & MutliVersus. I led the decision to adjust the MK11 Premium Edition pricing strategy and it became our #1 selling SKU in Q4 2019• Managed and allocated a multi-million dollar cross-functional campaign budget for MK11, Kombat Pack, MK11: Aftermath and Kombat Pack 2• Partnered with Skydance, STUDIO CANAL, DC, McFarlane Toys and MGM to bring Arnold Schwarzenegger’s Terminator, Sylvester Stallone’s Rambo, Joker, Spawn, Peter Weller’s RoboCop to MK11 incl. creative dev. and co-marketing. Terminator’s trailer alone drove over 100MM views • Owned all first party relations, integrated programs and merchandising with Sony, Microsoft, Nintendo, Steam, Google and Discord• Managed, trained and mentored two Associate Brand Managers who reported directly to me

• Led and managed 360 creative campaigns for the Destiny franchise inclusive of TV, digital advertising, trailers, visual identity, packaging, trade, media integrations, events and CRM• Responsible for creative briefings and communicating/motivating the larger cross-functional team around a single creative strategy• Drove project management and deadlines including reviewing agency budgets, trafficking/approvals and global distribution• Championed the development of Destiny’s global thru-year live game marketing strategy using consumer insights and best practices. The result was the highest post-launch expansion attach ever for the franchise. • Owned global trade marketing programs, retail merchandising and POP with key accounts including Sony, Microsoft and Blizzard. I was able to drive over 75MM incremental impressions across multiple brand campaigns, dash, digital and social support in 2018• Successfully launched the best-in-class Amazon Alexa Destiny 2 Ghost Skill campaign. This was an industry first that won multiple awards. The Ghost Skill quickly became the #1 gaming Skill on Amazon and top 25 among all entertainment Skills• Piloted the Destiny x Rockstar Energy partnership which garnered 75MM branded cans globally and over $1.5MM in media support• Competitive research lead for the Destiny team. Responsible for creating and presenting industry best in class executions

• Project led creative and media for 360 ATL campaigns such as Air Race, Red Bull Music Academy, Flying Bach, Flugtag, 30 Days in LA, Cartoon, Straight Rhythm, Soapbox & more• Achieved all major event and campaign KPIs, culminating in record-breaking company sales for Red Bull North America in 2015• Launched and led the first ever 30 Days in LA music series which we completely sold out, smashing every KPI• Worked collaboratively with our creative agencies and media agency on all campaigns to maximize budgets, small and large• Successfully drove many campaign types with varied KPIs including LPV, CPM, VV, ER, CTR, sign ups, ticket conversions, etc.• Worked cross-functionally with the digital brand, product, sports and culture teams to build cohesive, robust plans• Research lead for the Brand team. Responsible for sending out weekly newsletters that detail our competitors and industry news • Executed across a variety of mediums including TV, WebTV, Digital (and mobile), OOH, Radio, Social and Search

• Coordinated ads for some of the top action sports magazines including Transworld Skate, Transworld Motocross and more• Collaborated with and advised some of the top action sports brands including Nike, Volcom, Vans & Red Bull on their print strategies• Advised the salesforce and advertisers on creative best practices, mechanical specifications and production deadlines

• Supported the Marketing team by coordinating and producing events. From small-fire campus hits to concerts featuring such acts as such as Ellie Goulding, Psy, Zedd, Calvin Harris & more

• Supported the Event Marketing team by helping coordinate and produce the Nike Lowers Pro and the Oakley Surf Shop Challenge

• Specialized in artist financial management. I also did tour accounting for such bands as Blink 182, Angels & Airwaves, New Beat Fund, etc.