Matt Whale possesses expertise in strategy, marketing strategy, marketing communications, corporate branding, fmcg and 17 more skills. He is proficient in French, German. Colleagues describe him as "Over many years and across many Business units I have led, Matt has been a trusted leader when I have needed to reimagine the business and find new ways to unlock growth, and the results in all cases have outperformed our expectations. His ability to wrap process and activity, to map stakeholders, identify points of value, and leverage this to create innovation across the entire business is incredible. Most importantly, the approach doesn't just solve the immediate business problem but helps train people who work with Matt to reframe future possibilities. In a business environment where products are easily copied, Matts approach can help organisations who are prepared to take the journey to achieve long term sustainable leadership in their categories." and "You don't get smarter and there is literally no-one with more energy. Matt makes you think harder and bash through problems like no one else. A diamond."