Matt White, Mba Email & Phone Number

Chanhassen, MN, US

Minneapolis, Minnesota, United States

Greater Minneapolis-St. Paul Area

Led 25 team members and external agency across Trade Marketing, Category Management, Shopper Marketing, and Sales Planning & Communication functions. Developed key strategic selling initiatives for SCB national brands to include Red Baron, Freschetta and Edwards, generating over $1B in sales. Responsible for strategic design of multi-million customer.

Partner with Kroger to grow share, volume and profit in the $500M+ Frozen Pizza, Desserts, and Asian categories. Lead cross-functional team to develop strategy, monitor and measure execution to include Sales, Trade Marketing, Category Management, Shopper Marketing and DSD functions.

Responsible for $250M+ retail desserts business to include Edwards and Mrs. Smith’s brands. Accountable for P&L and brand strategy inclusive of innovation, positioning and business planning. Led cross-functional team; Trade Marketing, Category Management, and Demand Planning.

Recruited to develop Shopper Marketing function across SCB portfolio of brands (Red Baron, Freschetta, Tony’s Pizza and Edwards, Mrs. Smith’s Desserts). $20M budget across all national customers. Partnered with agency to build shopper marketing and insights team across country in support of brand marketing, customer and field sales. Recruited, hired and.

Recruited to assist Director in development and acclimation of Shopper Marketing across organization. Leverage multi-million dollar budget and translate shopper insights into brand-building initiatives aligned with customer and category strategies. Manage broker and agency partner to ensure flawless in-store execution. National customer responsibility for.

Developed and implemented brand, package and channel strategies that improved volume, profit and share performance for Coca-Cola distributor and key customers. Built annual ad/display calendar and price/package plan to deliver $130M in annual sales for Jewel, Cub Foods and Roundy's.

Led development of go-to-market strategy for five distributor market areas. Provided leadership and field communication to drive Availability, Merchandising, Pricing and Shelving initiatives across Coca-Cola portfolio of brands. Key account responsibility for Schnuck’s, Shop N Save & Dierbergs.

General Manager for Coca-Cola distributor with full PNL responsibility. Managed seventy employees through eight direct reports to include sales, distribution, logistics and cooler service. Developed annual operating plan for food, mass, drug, convenience, food service and vending channels; $35M in sales.

Master Of Business Administration - Mba, Marketing Management

Bachelor Of Science - Bs, Communications/Business