Accomplished Digital Marketing Manager with a 15-year track record in an agency setting, specializing in B2B demand generation strategy. Proficient in roles as a content creator and digital marketing manager for diverse clients in the retail, finance, utility, and communications industries. Expertise lies in implementing and scaling purpose-built content strategies, as well as executing successful lead-generation campaigns.- Fostered strong client and vendor relationships, rapidly creating B2B marketing plans aligned with go-to-market strategies for electric utilities and demand management sectors.- Executed successful thought leadership webinars, managing all aspects for impactful results in B2B MQL pipelines.- Responsible for targeted email campaigns, including design, deployment, A/B testing, and reporting using Marketo Engage and SalesForce.- Led cross-functional teams in large-scale website updates for consistent brand storytelling and sales objectives.- Managed extensive advertising campaigns with industry publications and social media, overseeing direction, design, and targeting.- Strong background in video production. Produced numerous product, educational, and advertising videos for client campaigns, including regional and national television advertising campaigns.- Provided logistical support and administrative management for live events working with event vendors and designing trade show assets.- Experienced in Marketing Operations utilizing CRM platforms like Marketo and SalesForce- Skilled in graphic design for email, advertising, social media, websites, and print media.