Matt Wolfe Email & Phone Number

Working within the Brand & Design team at ITV Creative, produced a range of projects including:• UTV Channel Rebrand – Managed the rebrand and integration of UTV (Ulster Television) into the ITV brand portfolio after a corporate takeover in early 2016. Produced and delivered idents, break bumpers, beginning and end of parts, promo kit’s, out of house templates, style guides. Also collaborated with ITN on a rebrand of ‘UTV Live’news bringing this in line with other regional news programmes across the network.• ITV Main Channel Onscreen Presentation Refresh (OSP) – Collaborating with an external agency and internal stakeholders, produced a refresh of the main channel onscreen presentation. Including new promo kit, onscreen menus, break bumpers, beginning and end of parts, out of house templates (digital and print) On Air, Essential & Promo style guides.• ITV Choice OSP Refresh – ITV Choice broadcasts ITV programming in both Asia & Africa. We refreshed their onscreen presentation to bring it in line with main channel update. Collaborated with the Hong Kong office on the redesign of promo end boards and menus to allow for promotion of multiple time zones within the Asian market. Deliverables for both countries as per main channel.• Various campaign projects – Produced a range of on air and off air assets for a variety of marketing campaigns relating to ITV programming, commercial and internal initiatives. Projects include: 2Awesome, Love Island, Family Guy, I Am Team GB, Benecol / ITV Sponsorship, Quality Street sponsorship, Victoria, Cold Feet, The Only Way Is Essex, ITV Box OfficeStudio Manager – ITVCovered the studio manager role within the brand and design team on a number of occasions whilst the jobholder took annual leave. Responsible for the budgeting, planning and allocation of resource for all work through the studio including, branding requests, on air and off air campaigns, corporate initiatives, commercial projects

Accountable for graphics output across the network including - channel branding, programme packages, promos, marketing campaigns / programming strands, commercial creative projects, interactive formats, web design, social media, Digital Content, and Corporate Identity.•Interpretation of creative briefs - have delivered premium quality, and cost effective design solutions which engaged target audiences and drove business targets (TV ratings, brand awareness, social engagement, web traffic).•Tenaciously managed each stage of the design process; concepts, budgets, planning and allocation of resource both internal and external. Gained approval from key stakeholders and delivered to agreed timelines.•Channel Rebrands – managed production budgets from £10,000 - £200,000. Set and agree deliverables with stakeholders, including idents, stings, onscreen design, promo kits, programming templates. Projects have featured a mixture of live action, Cinema 4D and After FX solutions with bespoke audio composition and sound design. Management of design workflows between design and viz departments for creation of onscreen design.•Programme Packages – budgets ranging from £1000 - £10,000 predominantly Cinema 4D, after FX based. Deliverables: Titles, stings, onscreen elements avid kits, social media and online backgrounds•Promos – managed and created promo output including, weekly programming, tactical, online, conceptual brand promos and label initiatives.•Interactive & Social Media Campaigns – managed and implemented interactive and social media initiatives, including Vote 4Music (next video voting via Hash-tag) Tweet to Beat / Hashclash (Artist battles) Last Fan Standing (Vote for the best fan group).•Marketing Campaigns / Programming Strands – logo design and graphic elements for long-form marketing initiatives such as 4Music’s “What The Flix” movies, “Get Your Jollies Off” comedy, Big Juicy Weekends, Turn Up The Weekend, Showtime.

Reported to Head Of Production, oversaw the management and workflows of design projects through the Viz Department. The Viz system generates all of the onscreen graphics across the entire channel portfolio. Also day to day management of wider graphics briefs through design team.• Co-ordinated, planned and executed all viz design projects including graphics for channel rebrands, editorial music zones, chart programming, onscreen promotion, text to screen games, channel continuity.• Managed viz software, hardware requirements and annual costs in line with Operations budgets.• 2 direct line reports – Viz designer and viz developer.• Day to day led design projects and budgets.• Managed live action shoots for channel rebrands, working with budgets up to £50,000.• Sourced, negotiated and managed freelance designers and external audio suppliers.• Managed all design department hardware and software requirements.• Managed workflows between the design and avid departments.

Assignments for a range of branding companies and music video production companies on a variety of projects including, UEFA Cup, UEFA Champions League branding, Seiko Corporate Films and music videos for Placebo, Westlife, Hurricane No.1

OYI are a branding agency specialising in TV and corporate branding. Projects included rebrands for German channel Sat.1, Canadian broadcaster Global, Swiss Air, Q & The Hits.